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By: Dave Kavlick, Director of School Expansion
On the weekend of September 28th-29th, educators, school administrators, teachers, and individuals from across the country descended upon Pittsburgh, PA to attend the Entre Ed Forum with one goal: to further the movement of teaching entrepreneurship in schools across America. As the Director of School Expansion with SEED SPOT, I had the distinct pleasure of participating in the forum to help shape how entrepreneurship is infused across the country to build an empowered generation of problem solvers ready to tackle the world’s most pressing issues. Over the course of two days, the Entre Ed Forum explored ideas ranging from the importance of entrepreneurship education in creating the workforce of the 21st century to how entrepreneurship is creating more engaged students in their schools.
As the groundswell of entrepreneurship in schools across the country is growing, I came away with a sense of energy and insights from what is working to empower educators across the country. Here are a few of my top takeaways:
Focus on Entrepreneurial Mindset
As educators, we do not expose our students to entrepreneurship in the hopes of creating 30, 60, or 100 business owners. Our hope is to instill an entrepreneurial mindset, thought process, and passion in our students.
Speaker Gary Schoeniger, Founder and CEO of The Entrepreneurial Learning Institute, spoke about moving away from creating business owners and towards cultivating an entrepreneurial mindset that will lead students towards success and becoming leaders of the future workplace. By adopting this mindset, students will one day create value in the marketplace and simultaneously make the world a better place to work and live in.
As a presenter at the Entre Ed conference, I shared how I discovered my personal passion for entrepreneurship in 1969 at the age of seven. I was selling cherries to my neighbors, running a paper route, and cultivating my entrepreneurial mindset without ever being taught about entrepreneurship in the classroom. Today’s workplace demands innovation-ready students well-versed in problem-solving, tech fluency, and critical thinking. Our education system emphasizes project-based learning, STEM, and maker spaces, but entrepreneurship, specifically social entrepreneurship, is the missing link that propels students towards the impact-driven futures they crave.
Empower Students with Agency
Let students choose the path they take. Too often, adults try to direct children to the right path, rather than allowing them to find it on their own. Each path is filled with ups and downs, and our responsibility is to best prepare students to weather these challenges. Sometimes, it’s best to let them succeed (and fail) on their own.
During the opening session, Gregg Behr of The Grable Foundation kicked off Friday’s sessions with a keynote address about Pittsburgh quickly becoming a hotbed for youth and adult entrepreneurship. He recognized the Elizabeth Forward District for its innovative work in the real life application of 21st century skills like entrepreneurship. The district’s efforts have decreased the student dropout rate from 25 percent to less than one percent. Test scores are climbing, enrollment is increasing, and participation in summer enrichment programs is at an all-time high. The districts efforts have empowered students with agency.
During the conference, there was a marketplace of young entrepreneurs from around Pennsylvania. From Productive Panthers, who manufactured seasonal soy wax melts using 3D printer, to The ISH Company, who specialized in a variety of graphic products, these students truly embodied the entrepreneurial mindset and spirit. The students teachers, parents, and schools empowered them with the freedom to explore problems each student was passionate about solving.
The Time is Now: Educators are Ready to Empower Students
Educators are typically overworked and under appreciated, but they are ALWAYS ready to ENGAGE our students to be the creative thinkers that this world so desperately needs.
So, Where Do We Go From Here?
The Entre Ed Forum brought together leaders from across the country, but it was just a starting point. As a country filled with parents, educators, schools, nonprofits, and students, we must double down on social entrepreneurship to unlock the potential of future generations.
If you’re a parent, ask your school leader if they teach social entrepreneurship.
If you’re a teacher, work with your school leader to get the resources you need to teach entrepreneurship in your classroom! SEED SPOT is here to help you.
If you’re a school leader, take the first step and start building entrepreneurship in your school. We are here to support your school’s journey.
If you’re a student, start building and allow yourself to dream BIG.
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The buyer’s journey is often unpredictable and inconsistent, complicating conversion analysis for marketers. With users discovering your business from several different channels, it is crucial for marketers to understand which combination of those interactions leads to a conversion from their paid campaigns. Now, with CallRail’s Bing Ads integration, marketers can access offline conversion data alongside their Bing Ads click data to have a comprehensive view of how someone transitions from lead to a customer.
Let’s say a prospective customer, Jane, sees your ad for a product. In a dream world, Jane would click on it and purchase the product online right then and there. Unfortunately, that’s not the norm. She may click on your ad one day to review the product, but call the next day to purchase the product.
With the Bing Ads integration, source-level offline call and text data is now accessible inside of the Bing Ads interface to help marketers understand which ads and keywords lead to conversions. The ability to view call and click data within one platform allows marketers to understand and compare campaign performance, while having a holistic view of the buyer’s journey. Without insight into all interactions, it’s nearly impossible to understand how your leads are converting.
Previously, Bing Ads attribution data was accessible via CallRail with Bing’s auto-tagging. However, lack of conversion data in Bing Ads made it impossible to compare click and offline conversion data inside of a single interface. Now, with Bing’s Offline Conversion feature, a unique MSCLKID tag (similar to Google’s GCLID) is associated with each paid click, allowing CallRail to pull the respective ID and automatically map calls and texts back to Bing as an offline conversion.
Let’s revisit Jane’s scenario. Jane clicks on an ad today and make an offline purchase via phone call tomorrow. With Bing’s Offline Conversion feature, Jane’s offline conversion would be associated with the click ID, and automatically imported into Bing Ads as a Conversion Event. This eliminates any need to manually import conversions into Bing Ads, and provides accurate phone call and text attribution at the source, UTM, and campaign level, much like our Google Ads integration.
The post Access offline conversion data inside Bing Ads with CallRail’s new Bing Ads integration appeared first on CallRail.