By: Bianca Buliga, Digital Marketing Manager
Have you heard the big news?! Our Board of Directors is matching donations in the month of December up to $25,000!
Whether you can contribute a one-time $5 donation or become a SEED SPOT 500 member by donating $500 annually, the Board will be matching your gift dollar for dollar. This DOUBLES our impact and helps us empower youth and adult entrepreneurs around the world!
To illustrate where your dollars go, we interviewed a group of Board Members and SEED SPOT 500 members to better understand why they support our mission:
Board Member, SEED SPOT
“I want to help others change the world through so many vibrant, exciting and innovative people, and through fascinating for-profit and non-profit businesses. For me, it’s personal. I may not be able to leave a mark, but I will do what I can to help others leave a mark and make the world a better place.
The one story that really hit home for me was Jasmine Anglen and the All Walks Project. I watched her present to an audience of 700 people in Phoenix to spread awareness of sex trafficking. During her presentation, Jasmine stated that ‘sex trafficking is so prevalent that there is probably someone in the audience tonight who has been trafficked. We are here to help that person and everybody else.’ The next day, Jasmine got a phone call. The woman introduced herself and said, ‘I saw your presentation last night, and I’ve been trafficked. Can you help me?’”
Mentor/Supporter/Content Expert, SEED SPOT
Partner, Lucid Agency
“SEED SPOT is a truly remarkable story, forging a new path for impact-driven entrepreneurs at the intersection of modern business and positive societal change. It’s hard to think of a better investment than the organization that helps those that want to change the world for the better realize their dreams. The future is bright at SEED SPOT!”
Mentor & Supporter, SEED SPOT
Managing Principal, Schwartz Insurance Agency
“Helping entrepreneurs to think through their concepts and execute their strategies is critical to their future success. Seeing the passion of these individuals while they present their companies is both inspiring and impactful.
SEED SPOT is an opportunity to make an impact globally and I’m so pleased to support the organization. Keep up the great work, SEED SPOT team!”
Mentor & Supporter, SEED SPOT
President & CEO, Flinn Foundation
“My family and I have been SEED SPOT supporters since the very beginning. We strongly believe that the power of entrepreneurial ecosystems can help communities thrive and we also believe that they do even more good when the entrepreneurs are focused on improving quality of life.
Consider EpiFinder – an incredible tool that’s helping physicians diagnose which of the 62 different types of epilepsy a person is experiencing. This is imperative to 65 million people around the world that are afflicted with the disorder. I see this as a global win.
We all need to be part of something bigger than ourselves and if we can find something that generates enthusiasm and jobs in the process, it’s definitely worth supporting. SEED SPOT is leveling the playing field for entrepreneurs who want to work on important social problems and making their dreams accessible. I can’t think of anything more fun or more deserving of support.”
Board Chair Emeritus, SEED SPOT
Partner, Canal Partners and JDA Investments
“Entrepreneurship isn’t just for a select few, it is major part of our economic engine and everyone deserves to participate. Watching founders create solutions, launch, hire, and grow because of SEED SPOT makes us proud supporters of a unique and effective platform for success.”
Huge shout out to everyone who has contributed time, mentorship, money (or all of the above) to invest in the dreams of impact-driven entrepreneurs. We couldn’t do it without your support!
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At the core of channel sales enablement is the assurance that channel partners can function autonomously while vendors maintain and manage consistent branding, messaging, and more. However, when multiple stakeholders are involved and partners need varying vendor assets, it’s hard to keep tabs on all of the moving parts.
According to the CSO Insights 2016 Channel Sales Optimization Study, 46.9 percent of companies surveyed were not using partner relationship management (PRM) technology, and few companies reported having a clear picture of their channel partners’ opportunity flow. On the other hand, the CSO Insights study suggests that “PRM implementation can enhance a company’s ability to assess what partners are doing.”
To ensure consistency, efficiency, effectiveness, and agility throughout the pipeline, up your channel sales enablement game with a PRM solution. Here are five things that PRM technology can do to help you better enable your partners to sell successfully.
A PRM solution offers vendors an impressive platform for storing and sharing valuable content that is aligned with inbound marketing and each buyer’s current stage within the marketing funnel. A PRM platform also offers the ability to customize file permissions, so if a file is intended only for your partners’ eyes and not for their prospects, you can set the permissions so that it’s not shareable.
Having your assets organized will enable your partners to pull the right piece of content—whether an e-book, white paper, case study, video, or fact sheet—for the right stage of their prospects’ buying journeys 24/7/365, without having to reach out to you. According to CSO Insights, the better the customer journey alignment, the better the conversion rates: win rates increase by 15 percent and quota attainment rises by 13.6 percent.
Additionally, the best PRM solutions have powerful recommendation engines, which can provide your partners with complementary assets for prospects. By providing your channel partners with such a high level of autonomy, your team is free to focus on vital business needs while your channel partners concentrate on taking your product or service to market with confidence.
One of the best features of a PRM solution is that it provides channel partners with self-guided onboarding and training so they can get up to speed at their own pace. This means your channel partners can work through training with the knowledge that certain components of the PRM platform can only be “unlocked” and accessed after prerequisite training modules have been completed. By tiering your training in this way, you can gamify the process to push channel partners to train quickly and efficiently. Also, with self-guided training, you can scale your channel sales business seamlessly and drive to-partner marketing campaigns based on whether your partners are actually using the training.
With a PRM platform, content is organized and searchable, which allows your channel partners to quickly and easily find and share content with prospects. Instead of your partners emailing you every time they need a specific asset, they can find what they need quickly within the PRM platform through its powerful search and filtering features. Better yet, the best PRM solution enables partners with the deal-specific sales enablement assets they need right when they need them most: during the registration process. This shortens the sales cycle, increases the speed of prospect communications, and boosts customer happiness—all of which helps increase revenue and customer numbers.
Additionally, a robust PRM solution offers unique tools to gamify the entire channel partner experience in order to boost engagement and create an ecosystem of productive, efficient channel partners and sales processes. Whether through a leaderboard for leads generated or certifications completed, your channel partners’ sales and marketing teams will want to become more productive and efficient.
A PRM platform is the prime space for sharing internal playbooks featuring sales scenarios, product or service assets, and other content to educate your channel partners. This internal content enables sales teams to understand the product or service inside and out, so they can work with end users at every stage of the sales funnel. Additionally, a PRM solution gives vendors the tools to analyze which partners are engaging with what content and how frequently. With this data, you can understand what’s working and what needs to change to better drive partner engagement to drive more sales. The more you understand how your channel partners are engaging with your content and how it’s impacting their lead generation, the more equipped you are to nurture your channel partners into effective sales partners.
Managing leads is a seamless process with a PRM solution. Providing channel partners with a platform that allows them to register deals, organize leads, integrate with countless sales and marketing apps, and create personalized landing pages for each prospect enables sales teams to effectively convert leads into customers. In addition to facilitating the sharing of content, these prospect pages can also serve as a powerful means for partners to register opportunities and deals. Having all of your partners on one platform gives you a prime view of partner activities, which makes partner management easier and more streamlined. This level of lead management also has the added bonus of ensuring there is no channel conflict with deal registration and lead management.
The benefits of using a PRM solution to enable channel sales are endless. PRM technology streamlines the channel sales experience to enable partners to succeed in their own way on their own time while also giving them the peace of mind that messaging and branding are consistent and on point. If you’re ready to learn more about how a PRM platform can improve your channel sales enablement, download our Guide to Building the Ultimate Channel Sales & Marketing Stack now.