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With the COVID-19 pandemic closing campuses across the country, medical schools in the US have had to temporarily curtail training. While remote learning options can… (Read More)

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By: Erin O’Shea, CFO of SEED SPOT

If you’re a small business, solopreneur or non-profit, I don’t have to tell you that you’ve been hard-hit by the economic crisis brought on by COVID-19.  Maybe you’ve had to lay off workers as you watch your revenues slow to a trickle. Perhaps you’ve never had employees, but your contractor income has dried up. While these are stressful times, there is actually free and cheap money that’s been made available to you. All you have to do is apply!

The Economic Injury Disaster Loan is partially free and ready now

The Economic Injury Disaster Loan (EIDL) is part of the already-existing SBA program for victims of disasters like hurricanes. It allows small businesses and non-profits to obtain a grant for $10,000 and low-interest loans of up to $2 million. There’s no collateral required and the application process is fairly easy. To qualify, you only need to meet the SBA’s definition of “small” (which depends on your industry) and be in a state affected by the pandemic (i.e. everywhere). For more information or to apply online, visit this link

SBA

The Paycheck Protection Program can be free but is still in the works

The Paycheck Protection Program (PPP) is part of the CARES legislation signed into law on March 27. It allows any business with fewer than 500 employees to borrow up to 2.5x of their pre-crisis average monthly payroll up to $10 million. The definition of “payroll” is broad and includes income to sole proprietors and independent contractors, so you’re still eligible even if you have no employees. The proceeds must be spent on rent, utilities, mortgage and other interest, and/or payroll. The loan is cheap (capped at 4%) and it becomes completely free if you maintain (or resume) the same number of employees as you had before the crisis.

There is some small print in the details of the PPP.  For example, individuals paid over $100,000 annually are capped for the payroll calculation; if you’re seasonal, there’s an alternate calculation you can use; and there are a couple of ways you can calculate your number of employees. If you want to read the details, you can find the bill itself here.

Unlike the EIDL, the PPP must be applied for through a bank. At the time of this writing, banks are scrambling to put a process together, but you can expect to see them roll it out soon.

SBA

Some Good-to-Know Information

Neither loan requires collateral. There are no liens nor personal guarantees. If you borrow under EIDL (which you can do right now on SBA’s website), you can roll the balance of it into the PPP program.  If you do apply for the EIDL, you’ll need to exercise a lot of patience—the system is super S L O W. Everyone and their uncle is applying for that loan right now, so SBA’s systems are at capacity.  

Most importantly, this is free money, people. If you qualify, go get it.

And if you’d like some help navigating the process, SEED SPOT is here for you. Attend our free webinar on Wednesday, April 8th from 12:00-12:30pm PDT / 3:00-3:30pm EDT or contact us for information about one-on-one technical assistance. 

This article was written by Erin O’Shea, CFO of SEED SPOT with 20 years of corporate and small business banking experience. These days, she is very popular with her dogs who think this working-from-home thing is awesome.

The post SBA Relief is Here for Small Businesses, Contract Workers, & Non-Profits appeared first on SEED SPOT.

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Today, many small-and-medium-sized businesses (SMBs) are struggling to stay afloat while a worldwide pandemic is keeping many customers at home. Now Google has offered a lifeline: $340 million in ad credits to SMBs.

The credits will free financially-strapped businesses stay in touch with customers, letting them know about changes to business hours and operations or special promotions. Here are some of the details:

  • Who’s eligible? SMBs that have been active advertisers since Jan 1, 2019.
  • How do I sign up? You don’t need to. Eligible SMBs will be notified by Google “in the coming months.”
  • Where can credits be used? Across the Google Ads platform, including Search, Display and YouTube.
  • When do credits expire? December 31, 2020.

Some details are still pending, like when credits will be available and how many advertisers will receive. Google says, “We are in the process of building these specialized credits into Google Ads accounts, therefore notifications will not show immediately. We appreciate your patience.”

In addition to the ad credits, Google has set up a fund to help SMBs access capital and is providing $20 million in ad grants to help financial institutions spread the word about available relief funds and resources for SMBs.

Google explains, “small and medium-sized businesses are the backbone of our communities. They represent about 90 percent of all businesses and more than half of employment worldwide, according to the World Bank… Through ad credits, we hope to alleviate some of the cost to stay in touch with their customers.”

You can learn more about Google COVID-19 credits here.

 

CallRail is here to help, too. Because we’re in the business of keeping SMBs connected, we’re offering a two-month free trial for new customers. All of our products are eligible in any combination, including Call Tracking, Form Tracking, and Conversation Intelligence.

The post Support for SMBs: Google offers $340 million in ad credits to small and midsize businesses appeared first on CallRail.

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