ClickDimensions is excited to welcome Traci Winter to our team as a Partner Accounts Manager in Fargo, ND. Traci was born and raised in Minnesota and moved to Fargo in 1998 to attend Minnesota State University Moorhead. Traci has been in Microsoft sales for over 10 years focused in partner management and federal sales. Traci and her husband just had their first daughter, Elena, in March. Outside of work, Traci enjoys hanging out with friends and family, watching the Minnesota Vikings, and reading books.
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SMS messages are an effective marketing tool that your company should utilize. You want your SMS messages to be as effective as possible. The value these add to your marketing efforts are beneficial, and their success depends largely upon timing and content. Check out these quick tips to get the most out of your SMS marketing efforts.
1. Clean It Up
Start by cleaning up your database. Get rid of any old numbers or numbers for people you have not been able to reach after a few attempts.
2. Double-Check Recipients
Be conscious of who the messages are going out to. Try not to send multiple messages to a single person in one week. Also, do not send the same message to a single contact more than once.
3. Let Them Opt-Out
Provide recipients with an opt-out option that is easy to use.
4. Personalize the Text
Use their names or personal details to make the message seem less like a widespread sales message.
5. Timing is Everything
Avoid sending messages to recipients during unavailable hours for their time zone. It is a good idea to break up your sends via time zone to avoid sending texts out in the middle of the night.
6. Keep Your Messages Short and Sweet
You want your recipients to understand the point of the message and feel happy when they read it. Keep it under 160 characters. Avoid using all capital letters; it can come across as though you are yelling. Also, proofreading can make you or break you. Be sure to check for spelling and grammar errors before clicking “send.”
7. Call to Action
Make sure to include a call to action in the text. They need to know what you want them to do next, whether it be come in to the store for a big sale, opt-in to an email marketing list, or fill out a web form.
Measure the effectiveness your message had. How many responses did you get? How many opt-outs? What time of day got the best response? Take note of important findings so that you can make improvements on your next send!
Written by Kellany Merck, Marketing Success Manager
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ClickDimensions will be hosting advanced partner training events in Europe this September. Each full day of live training is designed for partners with ClickDimensions experience and those who are ClickDimensions Certified Professionals. Attend a training session in Denmark on Monday, 14 September or the Netherlands on Friday, 18 September 2015. Each session will run from 9:00am-5:00pm local time.
These sessions will cover a few end-to-end use case scenarios that incorporate advanced methods to achieve specific outcomes with Dynamics CRM and ClickDimensions. The methods and topics will include:
- Putting together a compelling demo to demonstrate ROI
- Top questions partners encounter during deployment of ClickDimensions
- Advanced customization using:
- CRM workflows
- Dynamic content scenarios with FreeMarker
- and more!
NOTE: This is NOT the same training as the ClickDimensions Certification Boot Camp. These are advanced training events for ClickDimensions partners. For information about becoming ClickDimensions Certified prior to this in-person training, contact your Partner Account Manager.
Seating for these events is limited, so register quickly!
DENMARK, Monday, 14 September 2015: https://www.eventbrite.com/e/clickdimensions-advanced-partner-training-denmark-tickets-18019320272
NETHERLANDS, Friday, 18 September 2015: http://www.eventbrite.com/e/clickdimensions-advanced-partner-training-netherlands-tickets-18019426590
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ClickDimensions is excited to announce that Nicole Hanks has joined our leadership team as Vice President, Training and Certification. Nicole has spent the last 7 years in technology roles ranging from implementation, support, and training. Specifically, in the last 5 years, she’s built training and certification programs in marketing automation and the CRM space. She has a finance degree from Middle Tennessee State University and a Masters of Science in instructional design and technology from Western Illinois University.
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Do you use Google Tag Manager?
For those of you who do not, it is an easy way to add multiple tracking scripts and other pieces of code to your website. You just put Google’s one piece of code on your site and use Google’s manager to add/change the code without having to upload new files to your website. It also lets you choose what will trigger and when the trigger will occur.
If you already use it or would like to start using it, you can add your ClickDimensions tracking script as a tag. This means you can have both Google Analytics tracking script (or Universal Google Analytics) and ClickDimensions tracking script as tags.
Step 1: Once you have a Google Tag Manager account and are logged in, go to Tags on the left side of the screen and then click New.
Step 2: Name the tag.
Step 3: To add your ClickDimensions tracking script, click on Custom HTML Tag and click Continue.
Step 4: In your CRM environment, go to Settings > ClickDimensions Settings > Tracking Script and copy the script there.
Step 5: Paste it in the Configure Tag box.
Step 6: Check the Support document.write box and click Continue.
Step 7: Choose when you want it to fire this tag (I will choose All Pages), and click Create Tag.
Step 8: Press the red Publish button in the top right corner.
Step 9: If you don’t already have the Google Tag Manager code on your website, you’ll need to add it. Go to Admin at the top and click on Install Google Tag Manager. Copy the code there and follow their instructions for placement.
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ClickDimensions is happy to welcome Avery Lane to our support team as a Technical Support Specialist. Avery is originally from the small town of Clover, SC. He moved to Clemson in 2013 and is currently attending Clemson University in pursuit of a computer science degree. Before coming to ClickDimensions, he was a web developer intern and also worked as an iOS/Mac+ advisor for AppleCare. Avery enjoys doing electronic projects, programming micro-controller robotics, camping, and listening to ska music.
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Get ClickDimensions certified! We will be hosting two certification boot camps in Australia this September:
This boot camp training will cover everything you need to know to pass the ClickDimensions Certification exam. At the end of the day, attendees will receive access to the online exam to take at their convenience. The training will start at 9:00am and run through 5:00pm local time.
The session will include the following courses:
- ClickDimensions 101: Email Marketing
- ClickDimensions 201: Web Analytics
- ClickDimensions 301: Deployment & Configuration
- Live Q&A
- Certification Exam (taken online on your time)
The advanced training and certification is perfect for partners or administrators who want to gain an in-depth understanding of ClickDimensions and earn a valuable professional credential. If you’ve thought about getting ClickDimensions certified, this is the perfect opportunity to complete all courses in one day.
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Word to the Wise recently published a blog post on the topic of “list churn”—when a significant percentage of email addresses are abandoned each year (30% on some counts). In the post, Word to the Wise lists five key points to remember when managing subscriber data:
- Email addresses are not permanent.
- Subscriber data degrades if you don’t actively manage it.
- Deliverability depends on data quality.
- Maintaining data is easier than trying to clean data.
- Using list cleaning services will remove hard bounces, but won’t address “stealth” churn (when an email address is abandoned, rather than cancelled), which can still affect deliverability.
Below I cover how ClickDimensions can be used to address each of these points.
1. Email Addresses Are Not Permanent
When you first attempt to send an email to an address that does not exist, ClickDimensions logs an email event as “invalid recipient.” ClickDimensions blocks this email address on our side to prevent repeat send attempts. This prevents the address from generating additional, sender reputation-damaging hard bounces. Any additional attempts to send to this address will result in the generation of an excluded email record along with the email send that included the invalid recipient. This excluded email record’s reason field will say “blocked,” indicating that the recipient was excluded because they were blocked by ClickDimensions.
You’ll want to remove these invalid email addresses from your CRM so they do not impact your deliverability statistics. To identify every contact that contains an invalid email address, all you need to do is run an advanced find for contacts that have an associated email event where the type equals “invalid recipient.” You can also run this same advanced find on leads and accounts.
If you have updated a contact’s email address since the time that this “invalid recipient” email event pulled through, you may have an up-to-date email address for this person. If you are cleaning up your contact’s email addresses periodically, it is a good idea to add a custom “email updated” field to your contact. This can automatically update (via workflow) to the date when the contact’s email field was updated. You can also modify the invalid recipient advanced find to include a condition to check the “email updated” field and set a date that is on or after the last day that you cleaned up your email addresses.
2. Subscriber Data Degrades If You Don’t Actively Manage It
Offering your customers opportunities to provide their most up-to-date information is an important part of managing your subscriber data and combating list churn. With ClickDimensions, you can incorporate this into your marketing emails by including links to subscription pages and/or profile management forms. There is also an option to submit an alternate email address to have a backup in the event that their default address becomes invalid.
If a customer’s email address becomes invalid, you may still be able to get an updated address from them. By creating a profile management form and embedding it onto your website, anyone who visits your website and fills out the form will be submitting an email address (as long as the form includes a required email field). Someone who switches email addresses can submit their new address to you via your website.
3. Deliverability Depends On Data Quality
Your delivery statistics depend on the quality of subscriber data that you possess. If your marketing lists are full of invalid email addresses, your statistics will reflect this as a high number of bounces or a high number of excluded emails. Whenever an email bounces, ClickDimensions records an email event for this specific bounce. There are nineteen different bounce event types, outlined here.
ClickDimensions also records the full bounce message that is returned by the receiving server that bounced the email. This bounce message gives you the information that you need to understand why the email bounced and usually some steps you can take to prevent your emails from bouncing again in the future. ClickDimensions records the bounce message in the email event’s “message” field.
Most often, this will be a numerical bounce code accompanied by a generic message such as “5.0.0 Mailbox disabled, not accepting messages.” Sometimes this message will contain instructions specific to the domain you were sending mail to, perhaps even the email address of the admin so you can contact them and request that your sending domain be whitelisted! Over time, addressing bounces in this way can result in an overall increase in your deliverability.
4. Maintaining Data Is Easier than Trying To Clean Data
If you never let your data get bad in the first place, it’s much easier to keep the quality up. ClickDimensions forms and subscription pages are key to maintaining your subscriber data. You can include them in emails, embed them on your website, or combine this with a nurture program to do a more focused push for the customer to verify and update the information that you have on file.
For a nurture program, let’s say you want to automatically send an email to each contact every six months, encouraging that contact to verify the information you have on file for them and provide any new information, if applicable. In this example, we will send the first of these “subscription maintenance” emails six months after the day that they first signed up for your newsletter. The process could work like this:
- The contact goes to your website and fills out a profile management form that you have created. This allows people to subscribe to your newsletter while providing you with some basic personal information.
- The contact submits the form and is added to the newsletter marketing list associated with a “subscription maintenance” nurture program—thus running this contact through the nurture program.
- The nurture program is set to wait 6 months, send the “subscription maintenance” email, and then run a CRM workflow.
- The CRM workflow run by the nurture program removes the contact from the newsletter marketing list (this removes the contact from the nurture) and then immediately adds that contact back into the same newsletter marketing list. This sends the contact back through the nurture program from the beginning.
That’s how you set up a recurring nurture program to encourage a customer to keep their subscriber data current! While this process will not be able to send an email to the contact if their address becomes invalid, regular check-ins like this can keep you on the customer’s mind. If the customer happens to log back into a previously abandoned email account and see your “subscription maintenance” email, they might just update their information!
5. Using List Cleaning Services Will Remove Hard Bounces, But Won’t Address “Stealth” Churn
This is a reminder that even though you have successfully delivered an email, this does not guarantee that the recipient ever checks that specific inbox. In fact, it is a good practice to trim down your marketing lists by identifying inactive subscribers, making a targeted attempt to re-engage them, and, if they do not re-engage, removing them from your marketing lists entirely.
That concludes our discussion of how ClickDimensions fits in with Word to the Wise’s five key points to remember when formulating a subscriber data management plan. Happy marketing!
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Please join us in welcoming Marissa Clontz to the ClickDimensions team as a Marketing Success Manager. Marissa attended the University of South Carolina-Upstate (USC Upstate) where she earned a degree in business management. She also played on the school’s Division 1 women’s golf team. Before ecstatically joining ClickDimensions, Marissa was a product specialist for a manufacturing company. In her spare time she enjoys trying new foods, playing golf, and finding fun activities.
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ClickDimensions landing pages are simple, yet effective entities that help keep your marketing plans running smoothly. The purpose of a landing page is to hold a form, survey, or subscription management page, or act as a sort of confirmation page if a visitor submits one of these web content records. A well-designed landing page can make all the difference between a confused or distracted potential customer and a prospect that’s happily on-track for being qualified. Here are four qualities that successful landing pages made by ClickDimensions should exhibit to hold an effective role in your marketing plan.
1. “Make it simple, but significant.” – Don Draper
Your landing page has a very specific job—it’s designed to act as an extension of your web site, not a fully-loaded web page. Adding too many additional elements or features to a landing page can be confusing or distracting to the visitor. The visitor is on this landing page for a reason, and we don’t want them to leave too soon! Make the design of your page simple and to the point. ClickDimensions offers two types of landing page editors – the block editor and the freestyle editor. You can customize your landing pages to incorporate code, analytics, and other embedded content. Design your landing pages with the visitor in mind.
2. Choose For the User
A common landing page setup would present the visitor with a menu of options and let the visitor decide how they want to proceed. However, this can easily become a confusing or convoluted experience. Sometimes, the best option is to present the visitor with one choice. Direct the visitor to a specific landing page based on where they are coming from, or simplify the options on the landing page. Try to organize different campaigns that point visitors to customized landing pages. Read our post about changing the hidden form field value to reflect the parameter of the PPC link from where they came.
3. Explain What Your Organization Does
You can tell visitors to “register now” and fill out a form—this is different from a call-to-action. Be sure to indicate what the visitor is registering for though and what they can expect when they submit the form, survey, or subscription management page. Presume that these visitors know the absolute minimum about your organization; explain what you do, and why you’re the best choice for the visitor. Do not confuse this with explaining everything that your organization does, so be specific and direct.
4. Ensure Everything Works
This is a reminder to test your landing page with the visitor in mind. View and test your landing page in different browsers, different devices, and even different networks. Make sure that all of your links direct the visitor accordingly. Keep the following questions in mind when testing your landing page:
- Does the auto response email send once the visitor fills out the landing page?
- Do other actions run correctly after the visitor submits their information?
- Does it look accurate?
- Does the data come into CRM correctly?
- Are the landing pages and web content records correct and uniform no matter what browser is in use?
Try to anticipate the visitor experience as best as you can. If you’re in the process of preparing your ClickDimensions landing pages, keep these four qualities in mind. They are sure to give your visitors a great browsing experience and keep their interest!
Written by Molly Lambeth, ClickDimensions Marketing Success Manager
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