The Future of the ACA: What a Potential Repeal Means for Rehab Therapy Providers
The full version of this article was first published at: The Future of the ACA: What a Potential Repeal Means for Rehab Therapy Providers
articleMay 9, 2016 | 5 min. read Timely Filing: A Cheat Sheet for PTs When it comes to punctuality, here’s my motto: “If you’re early, you’re on time. If you’re on time, you’re late.” Maybe I think that way because I have a Type A personality (holy organization, Batman ). Or, maybe it’s because this rule truly applies in many situations—even physical therapy billing . Because with claim submissions, lateness isn’t only unacceptable; it’s also a cause for denials. So, how do you know when your claim submissions are early, on …
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5 Study Habits to Start This Year
The full version of this article was first published at: 5 Study Habits to Start This Year
New Year. New You. So why keep the same old study habits? If studying is a challenge for you, maybe it’s time to switch up how you study! It’s not all about books and highlighters. Studying can be made easy and -dare we say- fun with Picmonic. No matter what medical field you’re studying, Picmonic has something for you! But sometimes learning effectively requires more than just studying. It also means creating, and then sticking to, some good study habits. Not sure where to start? We have 5 study habits to start this year that can boost your test scores and your career. Decide How You Learn Everyone learns differently. Maybe you can remember everything you read but not a single lecture- no matter your learning style, make a note of it (no pun intended). Take this free quiz to help you find the best way to study, so you can better focus on your daily lessons. It doesn’t necessarily mean you can say goodbye to reading your textbook. In fact, we know for sure you need to read your textbook! But it does mean you can find the best ways for your brain to retain information. Make a Buddy There’s power in numbers, so make friends and join a study group. Study groups can help you out if you need notes, a little review of a lesson, or a study buddy for the afternoon. And, in turn, if someone needs your help, you can give back to the group…
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Why We’re Including CallScore for Free
The full version of this article was first published at: Why We’re Including CallScore for Free
Recently we were excited to share CallScore, our real-time call scoring system that harnesses the power of speech recognition and machine learning to automatically analyze a phone call and immediately determine if the call was a good lead.We’re happy to say, we’re including CallScore in our standard plans. Every CallRail customer now has access to these insights about their calls. Since we started CallRail, we’ve been dedicated to making the most powerful call tracking technology available to every business – big or small. By including CallScore, we’re taking the next step in enhancing the call analytics that help you make smarter marketing decisions. Conversation Intelligence for Everyone Other companies offer automated lead qualification tools — but for too long, these call intelligence products have been expensive, difficult to deploy, and only available to very large businesses. We’re changing that. It’s tough to optimize your sales or marketing when you’re spending all of your time listening to call recordings. Conversation intelligence can help you unlock deeper customer insights faster, and communicate with your prospects more effectively. We’re making CallScore available at no additional cost so your team has access to the powerful sales and marketing tools you need you need to drive real ROI improvement. CallScore is perfect for anyone who want to identify high performing campaigns, prove results, and optimize marketing efforts. Our Commitment We’re not only working to change how you track calls, we’re here to improve how you market your business and convert your leads. You chose CallRail…
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Communication: The Secret Ingredient to Channel Partner Engagement
The full version of this article was first published at: Communication: The Secret Ingredient to Channel Partner Engagement
Imagine the following three scenarios in which businesses succeed in opening new doors through indirect sales relationships. A garden supply company expands its reach from primarily rural retail outlets to urban rooftop gardening professionals. A long-time computer monitor manufacturer suddenly finds itself breaking into the cutting-edge world of digital signage. A software-as-a-service vendor successfully positions itself as a go-to subscription-based solution for a niche that the C-suite didn’t know existed at launch. All three of these hypothetical businesses operate in incredibly different areas from one another. Their products and appeal are distinct and demand drastically different levels of technological sophistication, and the customer bases they are trying to reach are quite disparate. Likewise, the channel programs that each vendor has implemented must be put together differently in significant ways. Each will have different marketing, branding, training, and types of incentivization. But the channel programs that enable each business to extend its reach, and its profits, through indirect selling, all have one thing in common: effective communication. Good communication is the secret ingredient; the common factor that all effective channel partner programs share. And communication is the primary feature that all suppliers that want to launch a truly successful channel program need to have—and this is why. Why Is Communication So Important in the Channel? It’s no secret that communication technology is the driving force behind today’s business world. It’s hard to imagine a day in the office that doesn’t involve sending out a dozen emails, following up with coworkers in…
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Do PTs, OTs, and SLPs Need to Worry About Meaningful Use in 2017?
The full version of this article was first published at: Do PTs, OTs, and SLPs Need to Worry About Meaningful Use in 2017?
articleSep 24, 2015 | 16 min. read The Ultimate ICD-10 FAQ: Part Deux Just when we thought we’d gotten every ICD-10 question under the sun, we got, well, more questions. Like, a lot more. But, we take that as a good sign, because like a scrappy reporter trying to get to the bottom of a big story, our audience of blog readers and webinar attendees aren’t afraid to ask the tough questions—which means they’re serious about preparing themselves for the changes ahead. And we’re equally serious about providing them with …
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AdWords Announces Automatic Call Extensions for Mobile Search
The full version of this article was first published at: AdWords Announces Automatic Call Extensions for Mobile Search
Google has made another announcement about call extensions this week. In an email sent Monday, Google said they’ll be automatically adding call extensions to ads when a phone number is featured “prominently” on the landing page. How “prominent” does a phone number have to be to qualify? We’re not sure, but if the previous announcement about call extensions pulling location-specific numbers from GMB is any indication, it likely means a number will get pulled into most ads. If you’re not looking to pay for calls directed to the number on your landing page, you’ll have to opt-out of this new feature to prevent numbers from showing past February 6th. That said, you still have the option of overriding or removing these call extensions from any campaign or ad group you’d like. This is a big distinction that’s worth noting. Yes, this will ultimately be a hassle for some advertisers that don’t want to ever show numbers, but advertisers still have the freedom to adjust and run their campaigns how they’d like. This distinction stands in contrast to the announcement earlier in the week about location-specific numbers being pulled from GMB that may override call extension numbers. Published January 11, 2017
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The Allbound Podcast: Partner Recruitment and Support; It’s More Than 9-5
The full version of this article was first published at: The Allbound Podcast: Partner Recruitment and Support; It’s More Than 9-5
Asher Mathew, Director of Strategic Alliances, and Liz Anderson, Senior Director of Partner Marketing at Avalara, join me, Jen Spencer, on The Allbound Podcast to discuss partner support and recruitment strategies. Can you share how you support partners? Are there any promotional campaigns, promotional programs, materials, marketing tools, things you regularly create that you feel help partners be more successful and be happy? ASHER: We used to be a partner organization that believed in helping every partner all the time everywhere, and that model just didn’t scale. And so, over time, we’ve learned to better support our highest performing partners and then provide a self service experience for the rest. And when we did that, it was really important to come up with a solid framework that we’re going to operate against, and then Liz’s team comes in and provides some of the materials and the marketing tools but the framework that we use here at Avalara is very simple. We have an incubation stage, we have a monetization stage, and we have a scale stage. And the differences between the three stages are that when you sign up as a partner, we’ll go through preliminary marketing, preliminary sales enablement, preliminary value proposition matching and you’ll be launched. Once you’re launched you’re in a monetization stage, because we want to see how much business you will naturally do with us. And so if you are matching up with some of the higher tier partners that we have, you’ll automatically move…
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Sharing is Caring: Why Interoperability is Critical to Collaborative Care
The full version of this article was first published at: Sharing is Caring: Why Interoperability is Critical to Collaborative Care
articleJan 5, 2017 | 15 min. read Founder Letter: 4 Predictions for PTs, OTs, and SLPs in 2017 Last year, I laid out a handful of predictions for 2016 —and what do you know? Most of them were spot on. In fact, much of what I covered—think interoperability, the importance of data collection, payment reform, and the push toward private practice consolidation—are all holding strong and will surely continue into 2017 (well, barring any unforeseeable curveballs to the state of health care as we know it, that is). In the meantime, though, here’s what I …
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Student-to-Student: My Favorite Study Resources for USMLE Step 2 CK
The full version of this article was first published at: Student-to-Student: My Favorite Study Resources for USMLE Step 2 CK
By Marc N. KatzMarc is an internal medicine intern interested in pursuing a fellowship in cardiology. He writes on his blog at MyKatz where he shares tips and advice on how to succeed in medical school and residency. You can also follow him on Twitter at KittyKatzMD or Like him on Facebook at Marc Katz, MD! Question Banks The purpose of doing practice questions is to find your weaknesses in order to guide your study process and to get you inside the head of question writers. Hopefully, you figured this out already since you most likely already took step 1. However, I found studying for step 2 CK to be more difficult than step 1 because of the other obligations that MS3 requires. Question banks are also great on the go. Long subway to your friend’s apartment on the upper east side? Do a question set on the train. Bored in between lectures? Practice questions. Lost your resident and don’t feel like going back to the floor? Practice questions. Practice questions? Practice questions! Here are the practice questions I used. Still the gold standard when it comes to practice questions. There is no way around it. You can read the message boards on Student Doctor Network and they all reiterate what I find to be true. That UWorld is the end all and be all when it comes essential resources for Step 2 CK. Some students will argue that UWorld and a review book are the only resources you need for step 2…
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AdWords update to phone numbers in ads that show a business location
The full version of this article was first published at: AdWords update to phone numbers in ads that show a business location
Thursday afternoon we began receiving word of an email announcement from AdWords indicating that the phone numbers for location based ads on Google could be overridden by the phone number in the business’s Google My Business (GMB) listing. After looking into this more and confirming with a contact at Google, it looks to be a legitimate change.I’d like to dive into what this change is, what it means for marketers who like clean call attribution data, and one possible way to still get call data from calls coming in via a Google My Business number. (Here’s the ‘too long; didn’t read’ version: this change doesn’t seem to make much sense, is a step backwards for data-driven marketers, and there’s likely more to it that we will find out soon.) Here’s a scrubbed copy of the actual email from Google: Since this particular announcement has no corresponding statement or post officially from Google, we have to rely on the email being sent to advertisers. Who does this change affect? The change affects any advertiser using AdWords call extensions and location extensions, where the call extension phone number is different from the business location’s phone number in Google My Business. The main group of marketers affected by this change are likely to be those using third party call tracking software who use AdWords to drive phone calls to specific business locations. For example, franchise marketers using multi-location call tracking for business locations could see their paid call conversion data mix with their call volume…
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