There are lots of ways for PTs to leverage telehealth in practice. But, can they bill for telehealth services—and if so, how?
How many times have you needed to retroactively access a series of emails or documents that share a keyword or filename in the contents? (For example: “Bank statement” or “refund.”) The ability to efficiently uncover key insights via search is equally important when it comes to analyzing your past calls and conversions, which is why we’ere excited to unveil a more flexible way to analyze calls with CallScribe Search.
Introducing CallScribe Search
With our newest enhancement to Conversation Intelligence, the ability to search your previous calls for something specific is now a reality. You can now explore transcriptions at the company or account level to access relevant conversations, without having to manually sift through hundreds of calls.
CallScribe Search supports the use of multiple search terms, and features options to filter by speaker and return exact or similar matches to your search query. You can also take action on the results by adding a tag, note, or value, without having to click into the caller’s timeline. For example, if you want to qualify calls mentioning “fall promotion” but forgot to set up a keyword spotted set, simply search that exact phrase and qualify the respective calls.
Benefits of CallScribe Search
- A data miner’s jackpot: Access a list of relevant and actionable conversations within seconds, eliminating hours spent manually combing through hundreds of phone calls.
- At-a-glance view of the most relevant and actionable elements of the conversation: See how frequently a campaign or promotion is mentioned, or identify opportunities for script enhancements by filtering by agent.
- Double-Down on Conversation Analysis: Pair our Keyword Spotting feature with CallScribe Search. Pre-define specific keywords you want to identify in conversations, then search or report on those words to spot trends in conversations.
Activating CallScribe Search
CallScribe must be enabled in your account, and is accessible from the ‘Settings’ page. (CallScribe Search is an account-level admin feature.)
The post Greatly reduce time spent on call analysis with CallScribe Search appeared first on CallRail.
As an agency marketer, you already know the importance of making efficient use of the data at your disposal — data-driven marketing is now the rule, not the exception. If you’re going to deliver excellent ROI for your clients, you’ll need to leverage every bit of data you can get.
But in our quest for bigger and better sources of marketing data, it’s all too easy to get stuck on the analytics treadmill and ignore the information that’s you’ve already collected. Fortunately, when you use advanced call tracking software to analyze your campaigns, the information you need to achieve superior client ROI is often right at your fingertips.
And one of the CallRail features that best demonstrates how marketing tech can empower you to work smarter, not harder, is Call Recording. With our call recording features activated for your account, you’ll be able to play back recordings of every single call that comes in to your tracking numbers.
This is a great way to get an at-a-glance view of how your phone team is performing, but the usefulness of this feature far exceeds surface-level analytics.
Don’t let a single call slip through the cracks
With our comprehensive tagging system, you can quickly and easily categorize calls — like new leads, repeat callers, and missed calls — and then identify those that should be reviewed for deeper analysis.
Proper categorization of inbound calls is a powerful way to prove the value of the work your agency does for clients. For example, with a thoughtful tagging and analysis scheme for your data, combined with a careful review of the corresponding call recordings, you can demonstrate how your campaigns have resulted in a steady increase in calls that deliver qualified leads for your client. Or, perhaps your advice on efficiency has helped a client pare down the number of missed calls per month, resulting in fewer frustrated voicemails from prospects.
In both cases, this can be a powerful demonstration of the value — and the ROI boost — your work is delivering for your client. And even better, much of this tagging work can be automated when used in concert with our suite of Conversation Intelligence automation tools.
Identifying and filling skill gaps
Beyond tagging, call recordings are also a supremely useful resource by themselves. Your agency might not have considered that call coaching could be a selling point for clients, but we’ve seen plenty of testimony from CallRail users that suggests otherwise.
With call recording enabled for the client’s account, your agency can instantly achieve a frontline view of how their phone team is performing. By reviewing recordings of inbound calls, you’ll be the first to know whether the client’s team is sticking to the script and performing well, or whether there are skill gaps that are causing prospects to drop out of the sales funnel.
Let’s say that a client is getting a healthy number of inbound calls, but you’ve crunched the numbers and it seems like prospects just aren’t converting at the rate they should. This is a perfect time to dive into the client’s call recordings and see whether their phone team is having trouble sticking to the script, or effectively conveying their product’s value to callers.
By listening to call recordings, your agency can then take a direct hand in shaping how the client’s call team is performing. Perhaps their sales script needs some tweaking, in order to better reflect the search keywords that are driving the most calls. If many callers are searching for a specific feature before calling, but the call recording then reveals that the feature isn’t part of the sales team’s usual script, you’ve just identified a key gap that needs to be filled.
Taking a comprehensive, hands-on approach when it comes to call recording will do more than just help the client’s bottom line — it provides real proof that your agency is driving results.
Building client partnerships that last
All of which gets at the heart of why advanced features like call recording bring so much value to your agency: They’re how you establish yourself as a true-blue strategic partner for your clients.
As an agency, your mission isn’t just to collect and collate data (although that’s certainly an important part of your day-to-day work). It’s also critical that you interpret that data, provide context for it, and then incorporate it into your strategic planning and other high-level client discussions.
Put simply, CallRail features like call recording are what make your services tangible for clients, in a way that just wouldn’t be possible without call tracking.
A careful and considered use of marketing technology can give you a real competitive edge and set you apart from other agencies, who are always looking to entice clients away from you (IE, the competition). Features like call recording can also help you communicate marketing concepts that might otherwise be difficult to explain, or too abstract for clients to effectively grasp.
With advanced call tracking and analytics in your arsenal, you’ll be well-equipped not just to deliver real value for clients, but also to prove the value of your agency’s work in a way that establishes trust, and builds relationships that last.
The post How advanced features like call recording prove agency ROI appeared first on CallRail.
If you’ve read Gary Chapman’s book The 5 Love Languages, chances are you know about how important it is to keep your love tank full.
It’s kind of like the gas tank in your car. If it’s full, you can drive a long way – but if it’s empty, you’re not going anywhere.
Gary’s book introduces the idea of an emotional love tank. If a person’s love tank is full and that person feels genuinely appreciated and loved, life will be great. But, if the love tank runs dry, and that person doesn’t feel appreciated or loved, the world starts looking pretty dark.
Being the Chief of Customer Success and Staff, one of my main responsibilities here at Allbound is making sure everyone’s love tank is nice and full – for our customers, their partners, and our employees. Working with many different customers and partner programs has helped me realize this concept extends into the world of business and customer relationships as well.
If you’re speaking the same love language as your staff, customers, and partners, their love tank will stay nice and full, and your efforts at building an engaging and valuable partner program will be much more successful. Learning to speak each others’ love language isn’t difficult – here are a few tips on how to build an engaging and successful partner program.
Don’t Overcomplicate Your Partner Program
The biggest mistake I see when customers are starting a new partner program is that they overcomplicate it. Sure, collecting feedback from your partners is important, but too much feedback makes it easy to get stuck in the weeds, making changes like adding too many stages to your deal flow and spending all your time on tasks that don’t really impact your ROI.
The most successful partner programs I’ve seen take a phased approach, making small changes to their program and testing how each change affects partner engagement. It’ll enable you to really understand what the data’s telling you as you move through your phases.
For example, a lot of companies like to add a ton of different stages to their deal registration workflows. Having 10 different stages will only frustrate you and your partners – keeping things simple, especially at first, helps you focus on making your partners successful first.
Being thoughtful about the changes you’re making to your partner program is really important, because if you try to go full throttle and make everything work all at once, you may experience difficulties that could have been avoided if you had been slower in your process.
Understand What Engagement Means To You
Different partner programs need to measure success and partner engagement in different ways. I tend to see a lot of people who don’t take the time to discover what ROI means to them – this makes it hard to understand what changes will improve your return from your partner program.
I don’t think there’s a one size fits all, and that’s where Allbound differs from our competitors. We don’t treat our customers like they should fit into a box, and they should only be watching specific measures.
Let’s say your partner program focuses mainly on deal registration – your definition of success, then, will center on how many new deals are being registered each month. On the other hand, if your program is built around partners providing referrals, your success metrics are going to vary considerably.
Part of our onboarding and customer success experience is we ask a lot of validating questions to understand what success means to them. Sometimes if it’s their first partner program and they don’t know what to ask, they’re looking to us to help guide them on best practices.
So we ask them questions like:
- What did you do in the past?
- What would you like to see that you’re not seeing today?
- What kind of data points would you love to show to your boss that you can’t show them today?
- What kind of quality do you think you bring to the team in your role?
Ask Your Partners The Right Questions
There are so many questions you can ask based on the data you can pull from tools like Allbound. It’s important to not only focus on the numbers, but to dig into the “why” behind any changes. This is how you can understand how to improve engagement within your program and make sure you’re able to speak your partners’ love language.
When measuring engagement within a partner program, a sales-oriented program manager might want to ask these important questions:
- How many deals are being registered each month?
- How many deals are closing each month?
- How full is our deal pipeline?
On the other hand, a marketing-oriented program manager might focus more on referrals and marketing materials:
- Are partners logging in frequently?
- Are partners finding the marketing materials they can pass on to their customers?
- Are partners actively engaging in training and education programs?
- Are partners referring new deals?
Any changes in these metrics can be a leading indicator of a deeper problem:
- Do my partners not understand how to access the platform?
- Do they not understand the benefit of the content we’re providing?
- Is the process for registering a deal too complicated?
- Are we engaging the right kind of partners?
Keep Everyone In The Loop
One big mistake I see over and over again is not connecting with all the stakeholders in your organization. I don’t see a lot of people communicating as a team to understand what’s beneficial for each one of them and what that journey looks like through the whole pipeline.
For example, if you’re a marketing manager starting an MDF program, and you’re not connecting with your channel sales team to understand what value they could leverage in a partner program, it’s a huge miss. I see it over and over again – there’s a champion in one department, and someone on the other team finds out they have this tool and ask, “Well, where was I?”
Luckily, though, our customer success team at Allbound is here to lend a hand. We ask who else is on the team there, and about their org structure, so we can understand if there’s any other kind of value we could bring to the group. We help you make sure the tools and programs are applicable to your whole organization, since the more people who are using the tool, the stickier it becomes.
Put Your Partners’ Success First
Treating your partners like they’re an extension of the team is critical because they’re directly tied to the success of your partner program and your business. Supporting and trusting your partners and making them feel like they’re part of the team is a huge differentiator between successful partner programs and non-successful ones.
Typically sales reps in the past have been used to turning and burning – after closing a deal, it goes off to an implementation stage-managed by an account owner. Partner program managers, on the other hand, don’t get to turn and burn – they have to continuously stay in contact with that partner to make sure they’re moving the needle.
It’s something I’m seeing become more relevant for the industry – people are catching on that making their partners successful mean that they’ll be successful as a result. They’re starting to learn that they need customer success measures to consistently engage this person – making sure they’re happy, gathering feedback, providing them with the right materials and training to make sure they’re armed and ready to go out there and do their best.
The best programs have a full onboarding experience for their partners – they provide training on how to find and use marketing materials, full instructions for registering deals – even a dedicated support team for partners. They totally arm their sales partners to do their best work, empowering them and helping them feel good about what they’re doing. It’s a very customer-centric approach – there are so many good things in that.
The post How Allbound’s Customer Success Team Creates Engaging Partner Programs appeared first on Partner Relationship Management Software (PRM).
Internal linking is the use of hyperlinks that target and lead to other sites within the same domain, as a way to drive visitors from one page to another.
Why is internal linking important to your site?
As usual, all roads lead back to SEO. Links have been and continue to be ranking factors in the SEO world. But linking isn’t done just for the sake of pleasing search engines — good, natural linking throughout your site helps guide visitors to find the information they need. And if you have valuable content that naturally leads through the marketing funnel and sales cycle, you’re setting yourself up for the opportunity to ultimately convert the visitors that land on your site.
There are two main benefits to internal linking (when done correctly):
- Improved UX
- Better ranking content
However, internal linking architecture isn’t just for the user’s experience, but to help search crawlers better understand the site’s structure and which pages are most important. A larger number of links pointed toward a specific page indicates to crawlers a higher significance and helps decide what ends up in search results.
Internal linking may seem like a given and easy to implement, but if you’re not diligent in creating your site’s structure and navigation, things can quickly go south. (“Things” being your rankings, and “south” being reduced SERPs.) With an eye towards that fact, here are some SEO best practices for setting up a site’s internal linking structure.
For a deeper dive, check out Rand Fishkin’s Whiteboard Friday on internal linking structure
Internal Linking 101
When we talk about how the internet is arranged, it is usually described as a web-like structure. This explains why bots are referred to as ‘spiders’ that crawl the web.
Each website is also given a structure, but it’s up to the person creating the internal linking structure of the site to build it in a user-friendly (and crawl-friendly) way. If you want users to make their way to the converting pages of your site, be sure to guide them appropriately through the links you create — what you’re linking to is important:
Link location is key
The first link on a page or within a piece of content is considered the most important — the earlier the link, the better. In fact, after a certain point on the page, or a certain number of internal and external links, Google gives less notice and credit.
Links in the footer, for example, hold very little weight. Similarly to how a real person interacts with a site, Google’s crawl favors the main navigation bar over the footer at the end of each page.
Use relevant keywords for anchor text
When linking from one page to another within the same site, be sure to use descriptive and relevant keywords within the anchor text. The anchor text leading to the next page should be able to describe what a user will find when they click through, and these links should be credible and useful to users.
Using non-descriptive keywords that aren’t relevant to the internally linked page can seriously damage your site visibility, because if users don’t arrive at the page they expected, they’ll quickly bounce out. Tactics like this can be seen as manipulative by Google, and result in a loss in rankings.
Quality is better than quantity
Less really is more when it comes to the number of links on a page. Pages with links guided from other relevant pages tend to rank higher than those linking from random pages (and that goes for bounce rates, too).
Pages or content oozing with links carry little value, and may actually be harmful to a site’s health and rankings. Issues such as these require an audit to determine which links should be stripped to improve upon their rankings.
This illustrates the importance of making sure your links are relevant. If users never click the links within that page, or quickly bounce out, it’s a very bad sign for your site and can hurt your rankings. In other words, the careful curation of your links and pages will set your site up for success.
Auditing internal links
Performing routine audits of your site’s content can help to determine which links are actually being used, and which can safely be removed. Google’s Search Console Link Report will show you your site’s most valuable links.
Pages with many backlinks (external links pointing toward that page) hold a significant amount of weight in terms of ranking. Also known as link equity, this can be leveraged to help boost other lesser-known pages on your site, in order to build up their authority and prominence in search results.
When creating new content for your site, be sure to look back through previous content that focuses on similar topics and create links back to the new content. To help boost unnoticed pages, pages with a high quantity of backlinks can be used to improve the pages with low engagement (as long as they’re still relevant to the content.) Maintaining a regularly scheduled content audit will also allow you to see how those pages are performing and whether or not they may need a boost by either updating the content or supporting it through links.
By: Dave Kavlick, Director of School Expansion
On the weekend of September 28th-29th, educators, school administrators, teachers, and individuals from across the country descended upon Pittsburgh, PA to attend the Entre Ed Forum with one goal: to further the movement of teaching entrepreneurship in schools across America. As the Director of School Expansion with SEED SPOT, I had the distinct pleasure of participating in the forum to help shape how entrepreneurship is infused across the country to build an empowered generation of problem solvers ready to tackle the world’s most pressing issues. Over the course of two days, the Entre Ed Forum explored ideas ranging from the importance of entrepreneurship education in creating the workforce of the 21st century to how entrepreneurship is creating more engaged students in their schools.
As the groundswell of entrepreneurship in schools across the country is growing, I came away with a sense of energy and insights from what is working to empower educators across the country. Here are a few of my top takeaways:
Focus on Entrepreneurial Mindset
As educators, we do not expose our students to entrepreneurship in the hopes of creating 30, 60, or 100 business owners. Our hope is to instill an entrepreneurial mindset, thought process, and passion in our students.
Speaker Gary Schoeniger, Founder and CEO of The Entrepreneurial Learning Institute, spoke about moving away from creating business owners and towards cultivating an entrepreneurial mindset that will lead students towards success and becoming leaders of the future workplace. By adopting this mindset, students will one day create value in the marketplace and simultaneously make the world a better place to work and live in.
As a presenter at the Entre Ed conference, I shared how I discovered my personal passion for entrepreneurship in 1969 at the age of seven. I was selling cherries to my neighbors, running a paper route, and cultivating my entrepreneurial mindset without ever being taught about entrepreneurship in the classroom. Today’s workplace demands innovation-ready students well-versed in problem-solving, tech fluency, and critical thinking. Our education system emphasizes project-based learning, STEM, and maker spaces, but entrepreneurship, specifically social entrepreneurship, is the missing link that propels students towards the impact-driven futures they crave.
Empower Students with Agency
Let students choose the path they take. Too often, adults try to direct children to the right path, rather than allowing them to find it on their own. Each path is filled with ups and downs, and our responsibility is to best prepare students to weather these challenges. Sometimes, it’s best to let them succeed (and fail) on their own.
During the opening session, Gregg Behr of The Grable Foundation kicked off Friday’s sessions with a keynote address about Pittsburgh quickly becoming a hotbed for youth and adult entrepreneurship. He recognized the Elizabeth Forward District for its innovative work in the real life application of 21st century skills like entrepreneurship. The district’s efforts have decreased the student dropout rate from 25 percent to less than one percent. Test scores are climbing, enrollment is increasing, and participation in summer enrichment programs is at an all-time high. The districts efforts have empowered students with agency.
During the conference, there was a marketplace of young entrepreneurs from around Pennsylvania. From Productive Panthers, who manufactured seasonal soy wax melts using 3D printer, to The ISH Company, who specialized in a variety of graphic products, these students truly embodied the entrepreneurial mindset and spirit. The students teachers, parents, and schools empowered them with the freedom to explore problems each student was passionate about solving.
The Time is Now: Educators are Ready to Empower Students
Educators are typically overworked and under appreciated, but they are ALWAYS ready to ENGAGE our students to be the creative thinkers that this world so desperately needs.
So, Where Do We Go From Here?
The Entre Ed Forum brought together leaders from across the country, but it was just a starting point. As a country filled with parents, educators, schools, nonprofits, and students, we must double down on social entrepreneurship to unlock the potential of future generations.
If you’re a parent, ask your school leader if they teach social entrepreneurship.
If you’re a teacher, work with your school leader to get the resources you need to teach entrepreneurship in your classroom! SEED SPOT is here to help you.
If you’re a school leader, take the first step and start building entrepreneurship in your school. We are here to support your school’s journey.
If you’re a student, start building and allow yourself to dream BIG.
Related articles about SEED SPOT Schools:
The post Entre Ed Forum Reflections: Cultivating Students’ Entrepreneurial Mindsets appeared first on SEED SPOT.
The buyer’s journey is often unpredictable and inconsistent, complicating conversion analysis for marketers. With users discovering your business from several different channels, it is crucial for marketers to understand which combination of those interactions leads to a conversion from their paid campaigns. Now, with CallRail’s Bing Ads integration, marketers can access offline conversion data alongside their Bing Ads click data to have a comprehensive view of how someone transitions from lead to a customer.
Let’s say a prospective customer, Jane, sees your ad for a product. In a dream world, Jane would click on it and purchase the product online right then and there. Unfortunately, that’s not the norm. She may click on your ad one day to review the product, but call the next day to purchase the product.
View call and text conversions inside Bing Ads
With the Bing Ads integration, source-level offline call and text data is now accessible inside of the Bing Ads interface to help marketers understand which ads and keywords lead to conversions. The ability to view call and click data within one platform allows marketers to understand and compare campaign performance, while having a holistic view of the buyer’s journey. Without insight into all interactions, it’s nearly impossible to understand how your leads are converting.
How it works
Previously, Bing Ads attribution data was accessible via CallRail with Bing’s auto-tagging. However, lack of conversion data in Bing Ads made it impossible to compare click and offline conversion data inside of a single interface. Now, with Bing’s Offline Conversion feature, a unique MSCLKID tag (similar to Google’s GCLID) is associated with each paid click, allowing CallRail to pull the respective ID and automatically map calls and texts back to Bing as an offline conversion.
Let’s revisit Jane’s scenario. Jane clicks on an ad today and make an offline purchase via phone call tomorrow. With Bing’s Offline Conversion feature, Jane’s offline conversion would be associated with the click ID, and automatically imported into Bing Ads as a Conversion Event. This eliminates any need to manually import conversions into Bing Ads, and provides accurate phone call and text attribution at the source, UTM, and campaign level, much like our Google Ads integration.
- Bridge the gap between offline and online events – follow a buyer’s journey cross-platform to understand interactions that lead to conversions and optimize campaign strategies accordingly
- Identify which keywords or campaigns are high-converting – access Bing Ads keyword data in CallRail to understand which keywords are driving the most conversions and adjust marketing strategy accordingly
The post Access offline conversion data inside Bing Ads with CallRail’s new Bing Ads integration appeared first on CallRail.