Lightpost Digital- a subsidiary of Deal Current Network, secured a a Venture Capital investments from Canal Partners and DWP Investment in January of 2017.
The company is a nationally recognized provider of digital marketing services for small businesses.
This round of funding was a big stepping stone for Lightpost Digital, which only started in the autumn of 2015. Monthly revenue has been steadily increasing, now over 250 percent year-over-year growth. By the end of 2017, that number is predicted to shoot up more than 300 percent.
“Last year we focused on proving our business model, developing systems, and hiring a team of marketing experts for our operational team,” said Jimmy Hendricks, CEO of Lightpost Digital. “We are now focused on building the largest digital marketing sales force in the US to help us provide the most affordable marketing services available to business owners today.”
There are six main services that Lightpost provides: WordPress website development, SEO, Google AdWords management, Facebook ad management, business listings, and review building and monitoring. The utilization of technology for account managing automation is a vital differentiator for digital marketing companies. It is a key to keeping business owners’ expenses low.
“We rely heavily on systems and technology to manage every aspect of the account without missing the element of the human touch,” Hendricks said. “That’s where we’ve seen other low-cost providers miss the mark, but we’ve figured out how to leverage technology to streamline account management so our team can focus on strategy and getting results.”
Lightpost Digital has scaled at a rapid pace by use of proprietary systems and technology. The newest funds will be used to aggressively recruit and train, thus leading to a robust, nationwide sales team. This is essential to the Lightpost’s business model and sales growth.
“As investors and past small business owners, we were immediately attracted to Lightpost Digital’s business model,” said Todd Belfer, Managing Partner of Canal Partners. “We knew the team was onto something when we learned a small business could hire Lightpost Digital to manage their marketing for less than a $1,000 per month without compromising on quality. Coupling this with the experience of founders Jimmy Hendricks and Patrick Dillon, we anticipate they’ll grow into a successful national company.”
By close of 2017, the founders and fund managers predict Lightpost Digital will be cashflow positive with profitable returns.
The full version of this article was first published at: What is Reputation Management and How To Do It
No Comments Reputation Management Brings You Customers. Reputation Management encourages customers to do business with you. In today’s “connected” marketplace, most of your prospective customers will read an online review of your business before they decide to buy a product or service from you. When your customers see positive remarks about your business, your level of trust starts to grow more than ever. Negative remarks will have just the opposite effect. If people are talking about you negatively, this can seriously do damage to the customer loyalty you’ve worked so hard to create. Positive online reviews and good reputation management can make or break your business. According to Chatmeter, 84% of Americans report that online reviews have an influence on their decision to purchase a product or service. Did you know? One bad review can lose you 30% of your customers! Reputation Management is not hard to do! Online Reputation Management is a simple and cost-effective way for you to manage all of the reviews for your business in one place. It works for all networks, directories, and social media platforms that publish your reviews. 7 Reasons your business can’t live without it: You can promote positive reviews to stand out from your competitors and perform competitive analysis You can quickly respond to negative reviews and turn a negative into a positive before it has the chance to steer business away You can see first hand how your customer service is performing You will create loyalty and referrals by showing…
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The full version of this article was first published at: How Do Business Listings Help My Small Business?
No Comments What is listing management? Listing management is a software tool that is designed to scan the vast number of directories and websites on the Internet to ensure your business listings are correct. Did you know? There are over 1600 apps, maps, search engines, directories, and social media networks that your customers use to search for your business? Many of these are familiar to you such as Google, Bing, Yahoo, Yelp, Facebook and others that are probably not so recognizable such as 2findlocal, AroundMe, and Citysearch. Your business will surely come up on most of these directories and you will want your information detail or business listings, such as name, phone number, and address to be accurate and complete. Just as you wouldn’t think of having a negative first impression for your place of business such as a locked front door or no onsite parking, you would want your online presence to be as positive as possible. Here is an example for a restaurant’s proper business listing on the “Find It Fast” directory: 53% of small businesses have online business listings with missing or wrong addresses or phone numbers! If your information is incorrect, out dated, incomplete, or duplicated, your customers and potential customers could be confused or turned off about your business. If you are still on the fence about using listing management, the following are 7 compelling reasons for adding it to your marketing plan: Your customers search for local businesses – you will be seen as a big player…
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The full version of this article was first published at: How To Setup Facebook Remarketing
No Comments 3 Simple Steps to Setup Facebook Remarketing Chances are you’ve read our post, How Does Facebook Remarketing Help My Business, and you can’t wait to get started! Now you’re going to learn how easy it is to setup Facebook Remarketing yourself. All you need to do is follow these step-by- step instructions from the Facebook business website: Create a Facebook Pixel > Create an Audience > Create Your Ad Create a Facebook pixel (previously called the Custom Audience pixel). This pixel will identify your website visitors so you can retarget them on Facebook. Click Tools from the top menu Click Pixels > Facebook Pixel Click Create a Pixel and give your Pixel a name Click Create Pixel and place the code on your website pages Refer to the Facebook Pixel Helper to verify proper installation of your Facebook pixel (You might want to have the help of a developer to verify proper installation on your website.) Create an audience based on your website visitors Go to Ads Manager Click Tools and select Audiences Click Create Audience Select Custom Audience Click Website Traffic Give your Custom Audience a name (choose Website Traffic option and click Create Audience) Create Ad Choose Create Ad next to the audience(s) you wish to target Select your advertising objective (i.e. clicks or website conversions Refer to the Facebook Ads Create Tool from Facebook if you need help to design your ad Create compelling ads that entice your customers, like this one from J. Crew! Are you…
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The full version of this article was first published at: How Does Facebook Remarketing Help My Business?
No Comments Facebook Remarketing Keeps You on Your Customers’ Minds! Were you ever on Facebook and suddenly an ad appears from the website you had just visited? This is known as Facebook remarketing. It’s a phenomenal tool that allows you and other business owners to advertise to specific people who have Facebook accounts. You may ask, “How does Facebook remarketing help my business”? Facebook remarketing works by following your customers’ activity on the web and connecting them to your unique ad or special offer. When a visitor goes to your website, they are “tagged” by placing a small snippet of code (Facebook pixel) on your website. This is the way you are able to track them. Then, when that same visitor is scrolling through their Facebook feed, your ad will appear to remind them of your product or the great promotion you have to offer. (Photo source: Giphy.com) Facebook Remarketing Builds Your Website Traffic Facebook remarketing builds your website traffic by targeting specific custom audiences you want to attract. Once you’ve placed the Facebook code on all of your website pages, you can set up specific audiences with filters according to the pages they’ve visited. If you sell books but want to target only people interested in travel books, you can set up a custom audience that shows ads to only people who have visited your pages with the keyword term “travel books” in the URL. Why you Need Facebook Remarketing The power of Facebook can’t be ignored. Facebook gets 22…
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The full version of this article was first published at: How to Hire a Killer Web Design Agency!
No Comments You need a new website and a web design agency! You’ve been putting off hiring a web design agency for months or maybe years. Now, you have the time, you’re pumped, and you are finally ready to hire an amazing web design agency. You’ve probably asked your friends and business associates for a referral. This is a great idea, as long as you ask some in-depth questions before committing to a contract! Ask to see their work and make sure it is current. Ask to see the websites they have recently designed. This will give you an idea about both the functionality of the site as well as its design layout, visual appeal, and ease of use. As you review, take note of specific elements. Is their work fresh? Is it modern? Does it compel you to click on past the homepage? Overall, does it instantly convey an attention to good design detail and quality? When you find yourself instantly attracted to their work, there is a very good chance that you will like the work they will do for you. Dig a little deeper! You will want to know how they keep up with the industry. Find out how they keep up with the fast changing web design industry. If they show off the fact they are always learning and evolving, you will be sure they know the latest design trends and technical advancements. How do they find out about new ideas, new Web design elements, and current…
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The full version of this article was first published at: How Do I Set Up a WordPress Website?
No Comments We love the modern, clean looks, and simplicity of a WordPress website! There are thousands of beautiful themes to choose from and they are all so easy to work with. If you have the extra time to build a website yourself, these are the six steps to ensuring a successful website launch! The 6 single most important steps for setting up your WordPress website: Outline the content for your site Everyone wants to pick a theme as his/her very first step. Most if us are visually oriented and love to browse all of the cool templates. But before you do that, you will want to decide on the type of content that you want to include. Your content will be your framework from which the entire design process will flow! Think about what is important to you and your customers. You know what is important to you and what you want to get across. Put yourself in the shoes of your customers and the new ones you want to attract. Figure out what they will want to know about. Define your scope of subject matter. For instance If you are a restaurant, you might want to have include a menu with pricing, a gallery of mouth watering photos, and your personal story of how you started your business. Choose a WordPress Theme There are thousands of amazing WordPress themes on the Internet for you to choose from. When you start looking at styles, be sure to find one…
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No Comments Choosing the Best Web Design Agency is critical to your business! Whether you are building a brand new website or making improvements to your existing site, you will want to find the best web design agency for your business. Let’s face it. A website is the digital face of your business. It tells your story, brings you customers, and helps you set yourself apart from your competitors. Your website is critical to your business and you wouldn’t want just anyone to build it! (Photo Source: Gify.com) 5 steps to choosing the best web design agency: Make sure the web design agency has marketing expertise! You will want your web designers to have an in-depth knowledge of marketing. In addition to an attractive modern design, you will need a team who knows how to achieve your marketing goals. Do you want to build traffic from new customers? Do you want to build your brand awareness? Do you want to provide information and support for your sales team? A top agency will ask you all the right questions. Your experienced design team will have the expertise to advise you on SEO , Pay Per Click advertising (PPC), social media, and other strategies that produce the results you are after. Does the web design agency communicate with you? Communication by far the biggest complaint we hear from customers who are not happy with their choice of a web design agency! For the most streamlined process, communication needs to be the # 1…
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No Comments When you write blog posts, your site becomes relevant! You have the power to create exceptionally useful and relevant content for your customers. When you write an informative post, you are actually increasing the relevance of your website. The major search engines recognize this and they will give you a higher ranking because of it. Relevant blog posts increase SEO rankings! What is the best way to do this, you may ask. It’s pretty easy and you can do it yourself. You simply have to put some time into it. When Google searches your website, it looks at your content and the Outbound Links you’ve added to your content. Google wants to see that both your content and links are matched and relevant to each other. This type of relevancy shows Google that your website is delivering useful content that is relevant to your audience. For more information on outbound links, in particular, refer to: http://www.shoutmeloud.com/seo-benefits-and-tips-for-outbound-links.html. Google will reward you with higher rankings and you will be considered an “authoritative” website in the world of cyberspace. When you have lots of useful, relevant information your ranking and organic traffic growth will explode! You don’t have to be a Pulitzer Prize winner to write great content! Actually, the main task is to write great content that will perfectly match with a searcher’s goals. When you have great content, your blog posts will increase SEO rankings for your business. Here are some guidelines to help you write your posts: When people search the…
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