Today, everyone has their own email address, right? Not necessarily. Sometimes we see a scenario where a couple shares an email address (this can happen often with spouses), and one member of the couple unsubscribes, but the other member of the couple still wants to receive emails. Can this be mitigated? To answer this question, let’s take a closer look at subscription management within ClickDimensions. ClickDimensions handles subscription management functionality both at the email address level and at the lead or contact record level within CRM. What exactly does this mean? To understand, we need to know how the ClickDimensions unsubscribe process works. We have plenty of supporting documentation on this, and remember, our live training for ClickDimensions customers and partners includes subscription management. Here’s an example: We have two separate contact records, one for each spouse. They use the same email address. At some point, Jim unsubscribes from emails from Tomato Gardens, our example company. He globally unsubscribes, which means he has opted out of all emails sent by Tomato Gardens. When a contact globally unsubscribes, two things happen: 1. An unsubscribe record is created for the email address that was used in the global unsubscribe. 2. The Bulk Email field within the Contact Preferences pane on the corresponding lead/contact/account record will change from “Allow” to “Do Not Allow.” ClickDimensions takes steps to opt the customer out at both the contact level and at the email address level, so that even if a new contact record is created with the…
Read More: Understanding Subscription Management: Multiple Contacts, Same Email Address
ClickDimensions is excited to welcome Christina Zavlanos to the team as Marketing Graphic Designer. Christina was born in Connecticut and moved to Georgia with her family in 1996. She attended the University of Georgia where she received a B.F.A in digital media. Christina previously worked as a Graphic Designer for Veugeler Design Group, designing everything from digital materials to print ads. She currently lives in Alpharetta with her boyfriend, Nick; their dog, Whiskey; and her hedgehog, Widget. Outside of the design world she is a self-proclaimed nerd, HUGE fan of Prince, WWE enthusiast and claims to make some of the best Greek food in the South. ClickDimensions is excited to welcome Rebecca Moore to the team as a Sales Development Representative. Rebecca grew up in Roswell, Georgia, and then studied in New England and France. She received a B.S. in business administration with a concentration in international business and a B.A. in French from the University of Vermont. Rebecca has worked in sales and marketing for Kids II and Burton Snowboards. She enjoys traveling around the globe, taking dance classes at Atlanta Ballet, and hiking and snowboarding whenever she has a chance. ClickDimensions is excited to welcome Carolynn Carriger to the team as a Marketing Success Manger. Carolynn is originally from Charleston but has spent most of her life in Greenville. She previously worked on a digital marketing team for a local publishing company, doing everything from writing blog posts to building emails to designing web pages. She loves Star Wars, superheroes, and chocolate…not necessarily in that…
Read More: ClickDimensions Welcomes New Employees
With ClickDimensions, you can share your email content across major social media platforms, thus expanding the reach of your carefully crafted email messages. In a previous blog post, we explained how you can add some additional code to the header of the email so that the title (subject line) and description can be pulled into the social share from a ClickDimensions email. But what if instead of an email, you want to share a direct link to ClickDimensions forms, surveys or subscription management pages? This can be accomplished by creating a meta tag, which is simply adding some additional code to an HTML component at the top of the designer. The code in the example above looks like this: The first part of the code references the title: Next, we reference the description: Once you have added your code, save the web content – in this example, we are using a form. Now all you need to do is click on Embed in the top navigation of the form builder. In the window that pops up, you will select Embed as Link. Copy and paste the link into your Facebook post window and share the content. Now, rather than seeing a link, the person viewing the post will see a title and description. This can be used for a lot of scenarios in your marketing endeavors. One powerful example would be gated content. Using this new code, you can now use a web form to gate marketing content, such as…
Read More: Creating Meta Tags for Social Media
Campaign automations are great for automating marketing processes that dynamically adjust according to various factors. However, in certain situations, it is helpful to incorporate manual processes into your campaign automations. For example, let’s imagine that you have built a campaign automation for nurturing leads, and that it begins in the first series by notifying a salesperson whenever a lead submits your lead generation form. As part of this campaign automation’s first “Notify Salesperson” series, you want the salesperson to review the lead’s information, reach out to the lead and then decide whether or not that lead needs to be nurtured further by continuing through the rest of the campaign automation. To incorporate this manual sales process into the campaign automation, you can either use a wait timer or you can pause the participant. A wait timer can be inserted into any series, and will cause the lead or contact to wait at that step for a specified amount of time. In our example, a wait timer is used after a notify user action to give that user/salesperson time to contact the lead and determine whether they should continue through additional steps of the campaign automation. If the salesperson needs more time to decide how to handle the lead, they can switch to the campaign automation builder’s Participants tab and pause this lead’s campaign automation instance. Once a decision has been made, the lead’s instance can be resumed or stopped from the Participants tab as appropriate. (Tip: include some text in…
Read More: Incorporating Manual Processes into Campaign Automations
Does your organization offer services, products or discounts in exchange for referrals to your company? If you want to have existing contacts or leads refer other individuals and track that activity, you can do so using a ClickDimensions form. To demonstrate the process, I am going to make a “Refer a Friend” type of form. In the form web content record, you can set the “Create New Visitor As” field to Contact or Lead. Depending on which option you select, a new visitor will be created as a contact or lead if their email address is not currently tied to a pre-existing contact or lead in CRM. In this example, a contact will submit the form referring their friend, and a new lead will be created in CRM for the friend. Here is an example of how this form can be set up in our form designer. The first three fields are for the referrer/existing contact to enter their information so you know who referred the new lead. You will make custom fields on the lead record of Referrer Full Name, Referrer Company and Referrer Email, and map those form fields to the custom fields. The next four fields are for the new lead’s information. You can map those to the default (First Name, Last Name, Company and Email) fields on the lead record. The referrer’s email address needs to go into a text type email field, so it does not map as the new lead’s email address. The email…
Read More: How to Create a Referral Form
Social media can be a great place to connect with your audiences, especially once you have found the best platforms for your business. However, with algorithm updates on certain platforms and the sheer volume of posts on others, it can sometimes be challenging to effectively and consistently reach that audience. Enter the hashtag. This symbol helps brands increase their reach on social, follow trends and create conversations. With such important roles in social media, hashtags should be used strategically and carefully. Here are five best practices: 1. Consider the platform. It’s important to treat platforms as the unique individuals they are, as hashtags function and are accepted differently by users on different platforms. For example, on Twitter, the birthplace of the hashtag, hashtags are a part of most posts from brands. By contrast, on LinkedIn, hashtags are not linked, making them ineffective and rarely used. 2. Quantity. File this under #annoying: social posts that have a seemingly endless list of hashtags tacked on to the end of the post. Research shows that the number of hashtags greatly impacts engagement. Most often, engagement decreases as the number of hashtags increases. One or two hashtags per post is the engagement sweet spot on Twitter and Facebook. On Twitter, using more than two hashtags causes a 17 percent drop in engagement with a post. The notable exception to this “less is more” approach to hashtags is Instagram. Interactions are highest with Instagram posts that have 11 or more hashtags. 3. Limit the length.…
Read More: #SocialMedia: 5 Hashtag Best Practices
This morning at the Georgia Aquarium, the Atlanta Business Chronicle revealed the winners of the 2016 Pacesetter Awards, with ClickDimensions ranked 43 out of 100 companies on the list. This is the third straight year that the marketing automation and email marketing company has been honored as one of Atlanta’s fast-growing private companies. To be eligible for the award, businesses must be privately owned, based in the metro Atlanta area, experienced a two-year growth in sales of more than 50 percent, and garnered revenue between $1 million and $300 million in 2015. Companies are then ranked by a growth index formula based on revenue and employee growth. “We are experiencing a truly exciting time at ClickDimensions, and this award adds to that excitement for our entire team,” said John Gravely, ClickDimensions’ CEO. “Thanks to our talented employees and our valued reseller partners around the globe, we have realized tremendous growth and success in recent years – and we aim to help our customers achieve the same with world-class marketing automation and email marketing tools that can help them better attract and nurture leads and customers.” For more information about the 2016 Pacesetter Awards, visit the Atlanta Business Chronicle at http://www.bizjournals.com/atlanta.
Read More: ClickDimensions Again Named Among Atlanta’s 100 Fastest-Growing Private Companies
A ClickDimensions customer recently reached out to us, looking for a way to verify the emails of individuals who had completed her organization’s survey. The survey rewards individuals for submitting feedback on the organizations’ service, so she wanted to be sure that the reward was being sent to a legitimate email address that they could capture in CRM. For those in a similar situation, I have created a verification process using a few different ClickDimensions tools. Step 1: Create a landing page with access to your reward. For this to work properly, your reward needs to be somewhat isolated from your other webpages. It needs to have only one access point (in this case, the survey) so that only a particular group of individuals, such as verified survey submitters, are allowed to visit this page. You can use the ClickDimensions landing page designer to quickly and easily create a rewards page like I’ve done in the image above. Step 2: Create a survey with confirmation text. Next, you will want to create confirmation text (like the image above) that will display when a survey is submitted, notifying the respondent that an email has been sent to the email address they provided, so they can be on the lookout for it. If they have submitted a fake email address for some reason, it’s at this point that they will understand that they will be unable to receive the reward. Step 3: Create an auto responder email for your survey. The auto…
Read More: Verifying Email Addresses for Survey Rewards
So, you’ve poured some serious time and effort into coding the perfect email template. Your fonts are just right, the spacing has been laid out to perfection and you’ve resized all your images to be exactly the same height. Before you hit send, add one extra step to your to-do list: create a plain text version of your email. Plain text emails are exactly what they sound like – they’re literally just text. There are no frills, no fun colors and no GIFs. It may sound like you’re taking a step back into email’s early days, but with the increasing popularity of smart watches and shrinking phone screens (looking at you here, Apple), devices that only render text are making a resurgence in the marketplace. And if that’s not enough to convince you, here are three more reasons to include a plain text version of your email: 1. Decrease your spam score. If you only have an HTML version of your template, you’re going to set off alarm bells for many email clients and spam filters. Having a matching plain text version to correspond with your body copy is a simple way to get around this problem. You can review your spam score before and after implementing a text version of your email using the test feature in a ClickDimensions email send. 2. Give yourself a back up. Some email clients will provide an option for users to automatically display the plain text version of an email, and some devices…
Read More: The Power of Plain Text Emails
ClickDimensions develops the ClickDimensions and Automational marketing automation solutions that include email marketing, web intelligence, lead scoring, campaign tracking, web forms/surveys, social discovery, relationship management and more.
Role Overview and responsibilities
The ClickDimensions Marketing Graphic Designer role is a hands-on position combining marketing with creativity and encompassing all areas of marketing and sales support. The Marketing Graphic Designer will be able to execute a variety of tasks with limited outside vendor support. The Marketing Graphic Designer is responsible for:
- Building, maintaining, enhancing and optimizing the company website(s)
- Designing monthly newsletter and email marketing campaigns
- Designing graphics for content marketing programs
- Coordinating layout and design for a variety of publications and marketing collateral such as landing pages, brochures, print ads, data sheets, eBooks, white papers, PowerPoint slides, trade show booths and promotional merchandise
- Creating ads for pay per click (PPC) and other online marketing programs
- Ensuring all marketing materials meet company brand requirements
- Contributing to overall marketing and lead generation initiatives
The Marketing Graphic Designer should possess the following skills:
- Professional design experience (submit portfolio/examples)
- Excellent command of graphic design principles and practices, formats, typography, web/print design and layout
- Proficiency with Adobe Creative Suite (Photoshop, Illustrator and InDesign) and Microsoft Office
- Experience with front-end web design (HTML/CSS knowledge required; WordPress/CMS experience desired)
- Experience with email marketing required, marketing automation tools desired
- Thorough knowledge of social media; experience with online advertising a plus
- Strong communication skills and attention to detail
- Ability to learn new software quickly
- Self-motivated and able to work in a dynamic environment on a wide variety of projects
Marketing Graphic Designer candidates will be asked to complete a technical assessment to evaluate their ability to learn a new technology and create a piece of marketing content.
Location and Reporting
The Marketing Graphic Designer will work in the ClickDimensions office at 5901 Peachtree Dunwoody Road, Suite B500, Atlanta, GA 30328. The position will report to the Director of Marketing.
Instructions for Application
Interested candidates must submit a personal cover letter/message with their resume and online portfolio. Please outline why this job is a good fit for you and reference previous relevant experience. Candidates who do not submit a personal cover letter and/or portfolio examples will not be considered.
The Marketing Graphic Designer is a salary-based position commensurate with experience.
Interested candidates should send a resume, online portfolio and ClickDimensions-specific cover letter to email@example.com