By: Bianca Buliga, Digital Marketing Manager
On Thursday, May 9th, 150+ members of the Phoenix startup community gathered at the Phoenix Art Museum to watch seven innovative impact-driven ventures pitch their game-changing business ventures at our Impact Accelerator Demo Day. The ventures were competing to win $20,000 in prizes from Canal Partners, Galvanize, the Pakis Center for Business Philanthropy, and SEED SPOT. This was the culminating event for our Spring 2019 Impact Accelerator, which kicked off eight weeks of intensive programming back in March.
Courtney Klein, Co-Founder and CEO, and C’pher Gresham, Chief Strategy and Operations Officer, kicked off the event by reminiscing about SEED SPOT’s impact, stemming from our first Demo Day seven years ago. As of our most recent Impact Report, the SEED SPOT team has served 557 adult alumni who have created 1,500 jobs, raised over $30.5 million in capital, and generated over $54.5 million in revenue. Most impressively, these alumni created products and services that have positively impacted the lives of 4.2 million people.
Bioforce Medical, a cancer diagnostic device that helps oncologists with early cancer screening and treatment monitoring, won the $10,000 Audience Impact Award. Safe Mode, a venture educating the public on how to protect minors from the dangers they face online, won the $5,000 Innovative Nonprofit Award from the Pakis Center for Business Philanthropy. televëda, a venture enhancing the lives of senior citizens through a two-way platform that cultivates their mental, emotional, and physical well-being, won a Fundraise Readiness Review from Canal Partners. GLIMPSE, an interactive marketplace that allows users to donate to charities, volunteer, sign petitions, and take meaningful action, won the Co-Working Space Award from Galvanize. Sentari Minor was recognized with the Mentorship Excellence Award.
The other ventures that pitched were: Street Sense Solutions, a venture educating community members on the complex daily struggles of homeless individuals and families in Phoenix through interactive simulations; Heal Me Fit, a venture prioritizing the needs of physical therapy patients through a mobile app that assists them throughout the at-home healing process; and BoogieBulb, a cleanable, reusable, and family-friendly nasal aspirator that comes to the rescue for parents comforting sick kids.
After over $15,000 in prizes was awarded to the entrepreneurs, the night finished up with mingling, networking, and celebrating the end of yet another SEED SPOT Impact Accelerator. Big thank you to our event sponsors JPMorgan Chase, GoDaddy, the Startup AZ Foundation, and the Arizona Commerce Authority for making the Impact Accelerator and Demo Day possible – we couldn’t have done it without the support of partners who believe in the power of entrepreneurship to make the world a better place.
Want to get involved with SEED SPOT?
- Become a SEED SPOT 500 Member: Donate $42 a month or $500 annually to sponsor an up-and-coming entrepreneur and gain VIP access to SEED SPOT events
- Apply for a 2-Day Launch Camp: Apply to our upcoming 2-Day Launch Camp in Phoenix running 6/7 – 6/8!
- Apply to Mentor: Leverage your professional expertise to guide the growth of early-stage, impact-driven entrepreneurs strengthening Phoenix’s local economy
The post 7 Impact-Driven Entrepreneurs Pitch for $20,000 in Prizes at Demo Day appeared first on SEED SPOT.
We know you’ve heard it: “you’ll always be my little girl/boy.” Well, mom, we made it. We’re adults! Your mom can’t tell you not to eat ice cream for dinner anymore, but there are still a few pieces of motherly advice you should take with you to work; no matter how big of a channel partner program you’re running, or what your job title is. Here are five pieces of moms advice that you should take to your partner program:
1. Treat others the way you want to be treated.
In the world of PRM (partner relationship management) and channel sales, you talk to an abundance of people, we understand. It’s easy to get wrapped up in your never-ending to-do list and forget about the human aspect of your job. This was probably the first lesson you learned as a kid and it’ll apply to the rest of your life: treat others the way you want to be treated. In terms of your partner program that means having the most up-to-date content ready and uploaded on your PRM platform, give them incentives to sell, and acknowledge when your partners are exceeding your expectations. Would you want to know about the status of your deals/rewards? If the answer is “yes” (and we bet it is), then let your partners know before they have to ask.
Lifehack: treating your partners the way you want to be treated can save you both time. If that’s not a win we don’t know what is.
2. Money doesn’t grow on trees.
This piece of advice definitely becomes more real the older that we get. The paper comes from trees argument now falls flat, who would have thought? If you utilize channel partners then you probably have MDFs or have heard of them. Market development funds are used to help improve the results you get from partners and can be anything from rebates and discounts to cash. It’s nice to think that our partners spend their days selling just for us, but unfortunately, that isn’t the case. Ask what your partners need in order to increase sales. Discounts may work for one partner whereas rebates may work for another. MDFs aren’t a one size fits all category and should be used strategically. But once you’ve decided to utilize MDF’s then it’s imperative to set KPI’s. Key performance indicators ensure that your MDF’s are being used properly and you’re seeing the results you originally projected.
3. Everything happens for a reason.
Picture this: your PRM platform is finally live, you think you’ve uploaded every piece of content a partner needs and within 24 hours you get an email asking for something you forgot. Ring the alarm! Pull out the emergency kit! Just kidding. This motherly piece of advice might just be the one that keeps you sane. While a new partnership takes a lot of planning and prep, it’s impossible to prepare for every possible outcome. It’s an unfortunate thing, but there are going to be partnerships along the way that don’t work out. If you work hard to get a partnership off the ground and it still fails, it’s not the end of the world–you’ll both be okay, we promise. That loss might be the thing that gets you to the partner of your dreams. Be flexible.
4. Sharing is caring.
The importance of sharing is still prevalent as an adult, even though we traded our Hot Wheels and Barbies for spreadsheets and sales. Sharing insights to your partners about how their deals are performing through the pipeline can boost morale. Partners should also be notified when there are updates with your product or within your company. Your partners are an extension of your team, it’s time to start treating them as such. Transparency between you and your partners leads to greater understanding, trust, and communication within your partnership. Partners that feel like they’re a part of your team will be more inclined to boost their performance for your company versus a different partner who’s more distant. Scheduling recurring meetings biweekly or monthly is a fantastic way to get open communication going and further build on your relationship.
5. You can be anything you want to be when you grow up.
Don’t limit yourself, don’t settle for the first PRM to come your way. Where do you see your partner program in five years? What do you need in order to achieve that level of growth? Make a list of the features that are important to you, and don’t be afraid to let the PRMs that you’re demo-ing know what your needs are up front. You know how big you want your channel to grow and it’s worth waiting for the PRM that allows you to develop your partner program as you envisioned.
We might be all grown up, but the best advice we’ve ever received still comes from our mothers. Let your mom know how much she’s done for you, and your channel partner program, this mothers day.
Have a question or comment about the blog? We’d love to start a conversation!
The post Thanks, Mom–5 Best Tips From Your Mom About Your Partner Program appeared first on Partner Relationship Management Software (PRM).
The post Outside of Chicago Vet: What To Do In The Windy City appeared first on PetDesk.
Slack recently hit an impressive milestone: According to reports, more that 10 million active users log in to Slack every day to chat with coworkers, share files, and collaborate on projects.
We can’t say we’re surprised — at CallRail, we’ve used Slack as our primary messaging tool for years. We love the way it brings team communication into a single interface, and have found real value in the ability to customize Slack with third party integrations.
This added value of customization inspired us to build our own Slack integration several years ago, and today we’re excited to announce a brand new version with some major upgrades. In addition to the real-time call, text, and form submission notifications of the original, the new integration includes daily performance reports with automatic trend analysis, anomaly alerts when something breaks or needs your attention, and the ability to respond to texts directly from the app.
Setup gets easier
A webhook is a way for one app to provide other apps with real-time information, and webhooks are the basis of many of Slack’s third-party integrations. While useful, the process of activating an integration via webhook can be a bit cumbersome.
Our new Slack integration does away with webhooks in favor of an app that you install directly into Slack. Setup is a breeze — just access the account and company of your choice in the CallRail app, choose the workspace and channel you’d like to use in Slack, and integration is ready to go.
Daily Performance Reports
The new Slack integration also keeps you up to date on the performance of your campaigns with automatic insights and analysis of each company’s call tracking trends. These daily reports, which arrive in Slack every morning at 9:00am, synthesize high-level takeaways at a glance, so you can stay on top of performance and make adjustment as needed.
Reports include the basics, like the amount of total calls in a day, as well as more advanced metrics like which of your sources saw the highest increase or decrease in week-over-week call volume.
Along with daily insights, we’ve provided a useful new tool to alert you when your attention is needed. If an integration breaks or a tracking number stops working, you’ll get an alert in Slack, so you can fix the issue quickly to avoid any disruption in tracking data:
Anomaly alerts also alert you when something may need your attention, even if it hasn’t broken, such as when a tracking number is receiving an unusually high rate of abandoned calls. This is the type of thing that you may not notice if you aren’t looking for it, but could still indicate a problem that needs to be addressed.
Real-time notifications and text responding
Monitoring all the calls, texts, and form submissions that come through your tracking numbers can be overwhelming. Real-time notifications, a main feature of our original integration, have returned so you can follow all inbound communications in real time. Every contact is logged in the Slack channel of your choice as it occurs, so your team can always keep an eye on new leads.
Additionally, you can now respond to text messages directly from Slack! The convenience is unbeatable, but keep in mind that anyone with access to the channel can respond.
CallRail’s Slack integration is available for the Essentials Plan and higher. For instructions on how to install or troubleshoot your integration, view our support document in the CallRail Help Center.
The post Instant call tracking notifications are easier than ever with our upgraded Slack integration appeared first on CallRail.
By: Bianca Buliga, Digital Marketing Manager
Recently, SEED SPOT celebrated an important milestone: we have officially served 800 entrepreneurs nationwide since our inception seven years ago! It has taken a village of mentors, content experts, investors, and community members to empower each and every one of those entrepreneurs. While the list of generous supporters is lengthy and grows daily, we could not have served 800 entrepreneurs without the help of our National Sponsor, GoDaddy.
GoDaddy is the company that empowers everyday entrepreneurs. We formed a partnership with GoDaddy in 2015 to accelerate our work and in 2018 we expanded our partnership to provide access to technology for impact-driven entrepreneurs in the early stages of launching their business ventures. Since then, GoDaddy has supported our alumni by developing resources around branding, finding the perfect domain name, creating content, and marketing to target customers.
Stacy Cline, Director of Corporate Citizenship at GoDaddy, is responsible for driving the strategic direction of GoDaddy’s social impact efforts. In her role, Stacy leads GoDaddy’s signature initiative, GoDaddy GoCommunities, a philanthropic program that equips entrepreneurs in underserved communities with training, tools and peer networks to accelerate their journeys. She also crafts nonprofit partnerships and volunteer opportunities for 9,000 employees, arranges community sponsorships, and seeks grants that deliver impact. Continue reading to learn more about her passion for inclusive entrepreneurship!
Q: Can you tell us a story of an entrepreneur that has inspired you personally?
A: I am fortunate to be surrounded by incredible entrepreneurs and I am inspired on a daily basis. One recent story that was incredibly inspirational comes from a recent graduate of the Iowa GoDaddy GoCommunities program. This gentleman came to the program with a real desire to grow his business. He had been selling some of his products on eBay but was ready to take his business to the next level. Unfortunately, his anxiety had slowed him down. We worked with him over the course of several months to overcome his fears and help him with his digital presence and marketing. At the conclusion of the program, he presented his business to about 50 community members and announced not only that he had been awarded a permanent spot at the local farmer’s market and craft fair, but that he had received an $18,000 grant that would allow him to travel to craft fairs around the U.S. Stories like this one inspire me and showcase why this work is important and why we need to continue building programs, resources and ecosystems for entrepreneurs to be successful.
Q: Do you believe entrepreneurship is a solo sport or a team sport?
A: I believe that the entrepreneurial mindset is driven by individuals, but entrepreneurship is absolutely a team sport. Collaboration is key in building entrepreneurial ecosystems and boosting local economies.
Q: How do you look at “entrepreneurial ecosystems” and who are the players and stakeholders?
A: Entrepreneurial ecosystems are incredibly important for local economic and national growth. I see the ecosystems as the connectors and communicators to bring together entrepreneurs, businesses and individuals to create vibrant growth. Entrepreneurial ecosystems are great because they are open to anyone who can contribute thoughtful ideas and resources. Some of the players include entrepreneurs, angel investors, financial institutions, the private sector, local businesses, government, universities, foundations, nonprofits, accelerators, incubators, etc. We all have an opportunity to bring something to the table to build a robust entrepreneurial ecosystem.
Q: Each city and community has a different set of advantages and resources. Given GoDaddy’s investments into entrepreneurship, what are some of the common traits you have seen across the communities you work in?
A: Access to capital, technical assistance resources, organizations working together and peer networks to name a few. When communities and organizations are willing to work together, I have seen a lot more success. Oftentimes, organizations are competing with one another when everyone is trying to achieve the same goal – and when they join forces, progress happens quickly.
Many communities and entrepreneurs face additional barriers due to resources. That’s one of the reasons that we created GoCommunities – to fill the gap in needed areas. We believe that anyone, no matter their age, race, gender or socioeconomic background, should have the opportunity to pursue their entrepreneurial ideas and dreams. And we believe that where you live, regardless of whether it is a thriving or struggling urban, suburban or rural community, should not hinder your ability to pursue your small business idea.
Q: What is working for communities that are investing in entrepreneurs?
A: Working together – admitting gaps and working with folks who can fill those gaps and create onramps for success. Even if you’re not an entrepreneur, keeping an entrepreneurial mindset and being able to adapt and make changes quickly is extremely important. We have to forge connections between entrepreneurs and community members.
Q: Many communities aspire to be the next Silicon Valley, do you agree or disagree with this approach to inspiring entrepreneurship?
A: I think it’s more important for communities to be unique and create their own brand rather than strive to be like a community that is very developed. I love going to cities with thriving entrepreneurial ecosystems and seeing their uniqueness and ties to their city roots.
Q: If you had one piece of advice for a community to invest in entrepreneurship, what would it be?
It’s really a no-brainer. Entrepreneurship creates jobs, drives change and fuels economies.
A big thank you to Stacy and the team at GoDaddy for seeing the value in impact-driven entrepreneurship and creating resources designed to help early-stage entrepreneurs succeed. We look forward to continuing our partnership and increasing the number of innovative change makers served! To learn more GoDaddy’s community impact, visit GoDaddyforGood.com.
Related articles from SEED SPOT:
The post SEED SPOT’s National Sponsor is Expanding Tech Access for Impact-Driven Entrepreneurs appeared first on SEED SPOT.
There are many reasons why a partnership can fail, and there is only one way to prevent it: carry out a proper analysis beforehand. Accurate data will always be more reliable than anyone’s promises, or even your professional intuition. The question is, what parameters should you look at?
Knowledge of website traffic can give you a clear idea of your future partner’s audience and current position in the market, as well as help you set realistic expectations from the relationship. Below are the main metrics you should check when choosing a co-marketing, affiliate or business partner. Find each of them explained in the post or go straight to the cheat sheet to test the method in practice.
The parameters we suggest evaluating are all estimated with the SEMrush Traffic Analytics tool.
1. Total Traffic Volume and Traffic Quality
It’s pure arithmetic: the bigger the volume of a potential partner’s traffic and the greater its relevance, the more leads, purchases or customers you can receive. So, check the number of visits and unique visits of the researched domain, especially if you deal with an e-commerce business, a SaaS provider or a media outlet. For them, overall website traffic can reflect their total audience size.
Go on to measure website engagement metrics: number of pages per visit, average visit duration, and bounce rate will show you the quality of the user experience. If your potential partner’s audience is highly engaged, they may respond to your offer more actively too.
2. Trends in Demand
How do you know if a prospective partner will show the same performance when you finally set off? One technique will help you avoid unnecessary risks. Have a look at their website’s number of visits and unique visits in dynamics.
- -Has it grown significantly over the last several months? If so, your future partner is in trend, and you may benefit from their increasing popularity.-
- -If the graphs have been going down, it may not be the best time to start a partnership with this company. You don’t need to get into the reasons for this decline, just put the idea of collaboration on hold until things improve.
- -More or less stable results can indicate a stable partnership as well. However, we would advise that you analyze more factors before rushing into the decision.
3. Geographical Markets
You don’t want to spend your budget on a foreign market unless you’ve actively chosen to. Check the geo-distribution of your prospective partner’s traffic to make sure their primary countries and regions are relevant for you.
These stats will also give you a heads-up on the need to localize your marketing material. Speak to the audience in their language, they say!
4. Traffic Acquisition
You can learn a company’s co-marketing potential even before you start negotiating. How? By looking at their traffic sources. The ratio will give you an idea of a prospective partner’s digital marketing mix: whether they focus on SEO, SMM, and paid advertising, or invest in referral programs. By looking at their volume of direct traffic, you can figure out how large their loyal customer base is.
Then, you can compare their key channels with yours. If your strategies meet on common ground, the future partnership can create synergy, bringing you relevant traffic with a high percentage of conversions.
If their key channels are completely different, you can still benefit from these new traffic sources – just make sure your ultimate goals align.
5. Audience Overlap
This is where strategic questions are raised: do you want to interact with a completely new or a relatively familiar audience? Depending on the goal you pursue with the partnership, the answers may vary. In any case, check the percentage of audience overlap between your and your prospective partner’s websites.
If it is high, it means that you’ve already made contact with many of these people. It may be easier to remind them of your company or even aim more direct CTAs to them.
- -If it is low, this website’s audience doesn’t know you well. So, a co-marketing or affiliate partnership with this company will bring you the biggest value if you are trying to reach new markets or targeted groups.
- -Another thing to do is to compare several potential partners with each other. Are their audiences similar? Does it make sense to get involved in several partnerships if all of them will present you to the same people?
6. Their Partnerships
Making a performance data-driven decision can be sound – or risky if you don’t consider any image and reputation factors at all. Learn who else your prospective partner collaborates with to finally decide on their trustworthiness. Take a look at the destination sites of the candidate’s domain: these will be the websites they gave direct links to. Would you call them credible and brand-safe?
If you currently have a partner that you are completely satisfied with, check the destination sites of their domain. This way, you can find some ideas of who else you could partner with in the future. A friend of my friend is my friend, right?
Download a free cheat sheet to summarize your findings on a potential partner and make the optimal decision.
Allbound’s next generation partner portal platform simplifies and accelerates a business’s ability to onboard, train, measure, and grow indirect sales partners. The innovative software enables collaboration among channel vendors and their partners to improve the performance of their indirect sales channels by automating the delivery of marketing content, sales tools and training at each stage of the pipeline. For more information, visit www.allbound.com
SEMrush Traffic Analytics is a tool designed to provide marketing, business development, and sales teams with valuable insights on any company’s website traffic and the efficiency of their marketing efforts. The available stats can be used for regular work optimization and strategic decision making. The tool provides 500TB of raw data on desktop and mobile traffic received from 190 countries and regions.
SEMrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Trusted by more than 3,000,000 marketing professionals, SEMrush offers insights and solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels. The platform includes 35+ tools for search, content, social media, and market research.
The post How to Evaluate a Prospective Partner: the Method of Website Traffic appeared first on Partner Relationship Management Software (PRM).
Every sale starts with a lead. But most businesses don’t have the resources to respond to every inquiry, or reach out to everyone who clicks a link. Plus, your time is better spent nurturing existing leads and closing deals. That’s why it’s crucial to turn to automation to get more leads — automating your lead generation processes removes the manual work and gives you the bandwidth to focus on the aspects of the sales process that require a human touch.
The app automation tool Zapier can automate your most tedious processes to help you make sure leads don’t slip through the cracks. And when you pair CallRail with Zapier, you can do things like automatically follow up with personalized messages after a phone call ends. Codeless automations called “Zaps” are simple for anyone to build — beneath each item below, you’ll find a Zap quickstart template you can get started with one click.
In this piece, we’ll explore three easy ways to get more leads using automation.
This is a guest post from the editorial team at Zapier.
1) Automate Your Form Data
Embedding a form on your website is a must-do for any lead generation strategy. But when someone fills out that form, the data often falls into a black hole. Even if you do know exactly where it lands, you’ll probably spend hours each month copy/pasting the information into your CRM or email marketing tool.
With Zapier, you can automatically send your lead gen form data directly to the apps you use to track your contacts. Here are a few suggestions, but you can mix and match your form app and CRM or email marketing tool of choice to make the workflow that’s right for you:
One other issue with dealing with form data manually is that you can’t respond to leads in real-time. Because leads are 400% less likely to be qualified after even 10 minutes, immediate action is necessary. Zapier can automatically notify you via your favorite communication tool whenever a lead fills out your form.
Here are a few example workflows to get you started:
2) Automate Call Tracking and Data Analysis
It’s one thing when someone drops their email address into a form, but when someone calls you directly, they’re likely to be an even more qualified lead. At the same time, those leads can be harder to monitor since they usually require manual tracking. By using CallRail with Zapier, you can automate the process of tracking leads from inbound callers.
Whenever a call is completed in CallRail, Zapier will automatically send the call data to wherever you store your leads, whether that’s a spreadsheet, a CRM, or an email marketing tool.
And if you want to take it one step further, you can connect CallRail to a business dashboard like Cyfe to see which channels are giving you the most bang for your buck. That will help you optimize future campaigns and generate more qualified leads.
3) Automate Your Social Media Presence
Social media is where the people are — but you don’t have the time to spend posting and filtering through hashtags. Social media management tools like Hootsuite can help you discover content to post, schedule posts, and find out when people are talking about you. Posting regularly to social media can help you get more leads, and responding in a timely manner when people are talking about your business on social media can even turn a detractor into a sale.
You can use Zapier to further automate the process of posting content. For example, you can post all your new blog posts to Facebook, Twitter, and LinkedIn:
Or you could post all your email campaigns to social media:
With this process fully automated, you’ll no longer have to spend so much time nurturing your social media presence, which means earning more leads without lifting a finger.
By automating your lead generation workflows, you’ll be freed up to work on the projects that require more than a robot brain. And once you have those leads, you can continue to use automation to help nurture them throughout the process.
Check out Zapier’s list of over 1,500 compatible apps for inspiration on how to bring the power of automation to your marketing workflow.
Choosing an independent or assisted living community is a big decision for seniors and their families. On top of requiring excellent accommodations, they also need peace of mind and confidence in their community management before signing a lease.
The Arbor Company knows this firsthand. With 44 independent and assisted living rental communities across 11 states, they understand that the human touch helps keep prospective residents their families confident and at ease. And part of this process requires them to field plenty of phone calls from prospects who want the peace of mind of talking to a real person, instead of just filling out a form.
Yet optimizing marketing campaigns around phone calls can be difficult without the right people and tools. That’s where SmartBug™ comes in: An integrated marketing agency specializing in inbound, they help The Arbor Company across their marketing efforts with a strong focus on optimizing strategy around phone calls.
The Arbor Company and SmartBug take non-traditional and traditional approaches to call tracking, respectively. And together, these approaches complement one another, resulting in better sales and marketing strategies that bring in more residents.
The Arbor Company: Using call tracking to boost sales
The Arbor Company introduced call tracking to their marketing strategy before adding HubSpot (and even before SmartBug was part of the picture). Initially, they used a solution integrated with their previous marketing agency, but after parting ways they decided to switch to CallRail at the suggestion of their WordPress developer.
With this switch, The Arbor Company could better track their marketing efforts by measuring call volume and determining lead sources, among other things. They also focused on less traditional use cases for call tracking — sales training and business development.
“We have a person who goes through and listens to a number of calls each month, and then we transfer it over to a rating system that we use to measure how well our locations are doing on phone calls,” explained Chris Harper, VP of communications at the Arbor Company. “It’s not really tied to people’s performance or compensation, but this person is rating us on the whole experience, and then we use that training back with the communities.”
Additionally, the Arbor Company makes use of call tracking for sales enablement and building a cohesive customer experience. While new properties are built, leasing staff often work out of temporary preview centers with limited hours of operation and technological capabilities. Normally, this would negatively affect both sales success and customer experience — lacking a solid landline or office doesn’t make it easy to be available to prospective residents.
But The Arbor Company got smart. They set up a tracking number in CallRail that becomes the property’s real phone number, and gets included on business cards, letterhead, online listings, and more. Then, they build custom call flows to forward calls to voicemail boxes, individual cell phones, or route calls round-robin-style with the sales team. This way, they’re helping their sales team keep up with more leads, while also being more available to prospective residents and their families. (It’s a tactic inspired by their impactful resident hotline during hurricanes Harvey and Irma.)
Once the building opens, the Arbor Company ports the number out of CallRail and into their phone system, where it becomes the permanent number for the building. But the benefits of using call tracking for this purpose leave with it. Aside from custom call flows, The Arbor Company also makes use of call transcriptions and keyword tracking to filter for sales calls and forward them to the right people — something you can’t get with traditional telecom providers.
“In some ways it sort of takes the place of a telephone system. In fact, so much so that the next time I open a sales trailer, I’m not even going to put in a phone system,” Harper said. “I’ll have them use their cell phones. Combined with CallRail, I think that would do enough for us.”
SmartBug: Digging into the data to optimize marketing reporting and results
While the Arbor Company has used CallRail for marketing reporting and sales enablement for years, it wasn’t until they partnered with SmartBug that those efforts were taken to the next level. Over the last three years, SmartBug has used CallRail to not only close the attribution gap between online conversions and phone calls, but also to help focus on measuring only qualified leads.
“A lot of people were coming to the website and either calling or chatting or filling out the forms. That’s where we changed our reporting metrics,” said Mary Cate Spires, marketing strategist at SmartBug. “What I love so much is the predictive lead scoring because we only report on what CallRail determines a qualified sales call. We’re really trying to button up that reporting as much as possible and know where those qualified leads are coming from.”
In fact, SmartBug conducted a 2018 month ROI analysis to determine how call tracking would influence their reporting. It turned out that 25 percent of move-ins generated by digital channels actually started as phone calls, not lead form submissions or chats. This allowed The Arbor Company and SmartBug to attribute more ROI to marketing and get a clearer picture of what was working and not working.
“Compared to a web form, compared to a Facebook message or something like that, having the data from CallRail has enabled us to arrive at that conclusion,” Spires said. “CallRail doesn’t make the calls more valuable, but it allows us to understand that more.”
SmartBug takes this a step further by using keyword tracking to pinpoint which keywords actually turned into phone calls and customers. Combined with CallRail’s HubSpot integration, The Arbor Company has a clearer view than ever of their full customer journey and ROI.
Spires believes these are important talking points for agencies trying to get their clients to understand the benefits of call tracking. This particularly true for brand awareness, which is notoriously difficult to track.
“Where we’re focusing on that brand awareness, we can’t 100 percent measure it. Call tracking is where you can at least see some of your efforts and know how they’re going in the long term” explained Spires. “We’ve invested in different publications because of the data that we get from CallRail.”
Technology as a driving force for partnerships that drive results
SmartBug and The Arbor Company are a prime example of the magic that happens when partners work together to assess business needs, and then follow through with both impactful tech and strategic solutions. Thanks to CallRail and call tracking, both halves of this partnership can take complementary approaches that help more seniors find the perfect housing for their needs.
The post Customer Spotlight: How SmartBug and The Arbor Co. optimize sales and marketing, together appeared first on CallRail.
Here on CallRail’s Product team, we’re dedicated to making multi-client management as easy and efficient as possible. That’s why we’re proud to announce several exciting new tools and enhancements in Account Center designed to help you get more done in less time.
Streamlined client management
These Account Center upgrades aim to make it even easier to manage multiple clients within CallRail. Previously, CallRail users had to create a new account with its own login information for each new client, and every account was managed individually. Alternatively, some users maintained a single account and added clients as ‘companies,’ which limited access to certain account functions.
But with our new Account Center upgrades, you can manage everything under a single umbrella. Thanks to the new single-user interface, you’ll be able to access and manage all of your clients’ call tracking campaigns via one master email address. This lets you easily switch between accounts as you manage users and clients within your agency.
Clients can now be made administrators of their own accounts, which allows them to add or change user roles directly via the Account Center dashboard:
Pricing that meets client needs
Our pricing plans are also more granular and flexible now. Since pricing plans are set at the account level, you and your clients can now choose from multiple plans for each account, allowing you to pick the best setup for your needs.
With our wider variety of service offerings, CallRail’s plans can scale with your agency and attract clients of all sizes.
Give your clients ownership of their accounts
In addition to flexible pricing, you can also now grant clients ownership of their own accounts. You’ll share executive administrator privileges, but the client will manage and maintain their accounts and create their own campaigns, taking work off your plate while further proving the results from your marketing efforts.
Plus, your clients will always be able to manage and maintain their own tracking numbers as the account owner, even if they leave your agency. (No more hassles with billing or number transfer requests!)
Cut through the noise with anomaly alerts and daily insights
Finally, we’ve provided a valuable new tool to alert you automatically when a client’s account has a problem, like a failed integration. The tool is powered by an integration with Slack, the popular professional messaging software, which will notify you in the channel of your choice:
You’ll also be alerted when something may need your attention, even if it hasn’t broken, such as when a tracking number is receiving an unusually high rate of abandoned calls. This is the type of thing that you may not notice if you aren’t looking for it, but could still indicate a problem.
Of course, not all notifications mean bad news: You’ll also get daily insights that show general trends and analysis, such as which channel or source drove the most qualified leads in a given week.
Ready to take full advantage of Account Center in your CallRail account? Contact Support or your Success Manager.
Let us know what you think of the new Account Center! Stop by the CallRail Community to register your thoughts. You can also learn more about Account Center by checking out the Agency Tools and Account Center sections in the CallRail Help Center.
The post We’ve upgraded Account Center: New tools make client management easier than ever appeared first on CallRail.