These days, advertisers and audiences alike are dealing with more marketing noise than ever before. (Reportedly, consumers see or hear an average of 4,000 ads a day.) So when it comes to automotive lead generation, your competitors are all jockeying to get in front of the same prospects you’re chasing.
You need a marketing strategy to pierce through the noise, and reach your target audience. But do you have a cohesive strategy to accomplish this? You’ll need an auto lead gen plan that allows you to create personalized, relevant, and engaging marketing touchpoints to appeal to potential car buyers.
A stellar automotive marketing strategy helps moves car buyers through the purchasing process, and it empowers them to understand why they should listen to you over the thousands of ads they may see in a day.
Why is an auto lead gen strategy crucial for dealerships?
An effective lead-generation strategy will set you apart from the competition by fostering a sense of familiarity and trust with the car-buying audience. The more you show that you’re listening to their needs, providing relevant content and resources, and facilitating valuable touchpoints, the more likely you are to connect with your ideal buyer.
According to a SurveyMonkey survey, US consumers say that trust either has ‘a great deal’ (31 percent of respondents) or ‘a lot’ (37 percent) of influence on their purchasing decisions. So if there’s a lack of familiarity with your brand, it’s going to be impossible for you to build trust with your potential customers.
Through lead generation tactics like creating value-added blog content, informational newsletters, or sharing test drive videos, you are introducing customers to what your dealership has to offer — fostering trust and confidence in your brand.
However, the first step in this process is developing well-realized auto lead gen strategy for your dealership. Let’s review the seven marketing tactics that should be a part of your dealership’s lead-generation strategy.
Top 7 ways to generate more leads for dealerships
1) Dealership website optimization
You might be tempted to underestimate the impact of web optimization, but a user-friendly and effective website can contribute greatly towards your auto lead gen goals. SurveyMonkey found that only 18 percent of survey respondents had ‘a great deal’ or ‘a lot’ of trust in a company that did not have a website.
This development is likely just as true for potential car buyers, since over half conduct their car-buying research online. Also, 57 percent of customers visit dealership sites, a figure that’s second only to third-party websites. This means you cannot reasonably hope to reach your audience without maintaining your own patch of online real estate in search engine results– a user-friendly and informative website is a must-have.
2) Interactive web forms
At the root of things, your auto lead gen efforts should include basic information-collection from potential car buyers. According to research by the analytics firm V12, 90 percent of dealerships collect basic contact information, while 80 and 52 percent gather vehicle preferences and purchase history, respectively.
Not only do interactive web forms help you gather the information you need to better service car buyers, they also enable you to create more effective strategies to help turn an initial expression of interest into a quality lead. By learning as much as you can about your audience, you’ll be able to create more personalized and effective messaging, and further build trust and authority with your audience.
3) Mobile optimization for your website
Customers are not only taking most of their research process online, but the devices they’re using to drive decision-making are also evolving. As of 2016, 53 percent of automotive internet shoppers use a mobile device for research ahead of a purchase.
Furthermore, 71 percent of touchpoints on the auto-buyer’s journey occur on mobile devices. So in order to keep up with the competition, all of your digital material has to be accessible on a smartphone or tablet. (It should be easy for customers to express interest in receiving correspondence from you via their phone or tablet.)
Customers are receiving those 4,000 (or more) advertising messages in a day, and a good portion of this messaging likely occurs on their phones. Creating a mobile-friendly experience for your audience will put you in the best possible position when it comes to auto lead gen.
4) Email marketing
With the constant need to keep up with the latest-and-greatest in marketing technology, it can be easy to forget about the potential impact of older-school channels, like email marketing. The effectiveness of emails are still the subject of intense debate among digital marketers, and they may end up taking a back seat to other marketing priorities — especially paid ads — when it comes to auto lead gen campaigns and strategies.
But despite all the discussion and debate, email marketing is still one of the most effective auto lead gen strategies. Research by the marketing technology firm Ascend2 reveals that email marketing is still the most effective online tactic for lead generation. Email marketing creates opportunities for more intentional and personalized touchpoints, which in turn can produce quality leads.
5) Service and repair content
While all blog content can help produce leads, there is one topic in particular that can attract target audiences, cultivate leads, and move potential customers through the buying process. Today’s customers are holding onto their vehicles much longer than in previous years, and much like how the car buying process is primarily conducted online, the same is true for service and auto repairs.
The online sale of parts and services is now more common than ever before. By creating savvy blog and video content around repair services, you’ll have opened up another potential channel for auto lead gen.
6) Targeted Facebook Ads
Facebook ads enable dealers to search for audiences, filter searches by targeted information, and create retargeted ads for those who may have visited your Facebook dealership page. You can also use Facebook to promote your inventory, and boost the promotion of specific vehicle models based on search algorithms and customer data.
The click-through rates for auto ads are shown to be twice as high on Facebook when compared with other mediums. In other words, Facebook marketing is a great tactic for getting users onto your dealership page and into the sales funnel.
7) Touchpoint mapping
As you hone your lead generation and optimization strategy, you’ll need to gain a deeper understanding of how customers are interacting with your various marketing channels. A ‘touchpoint’ occurs any time you interact with potential car buyers — your aim should be to increase both the quantity and quality of these touchpoints, so you’ll have a higher chance of building trust and cultivating a relationship with potential buyers (and ultimately, creating leads).
You can achieve better results if you participate in touchpoint mapping — which involves reviewing all of the marketing channels that spurred an interaction with your dealership — and mapping out how these align with the typical customer journey.
Online customer behavior data allows you to see the content or digital tactics that lead to initial contact and conversions. By pairing this behavioral data with your touchpoint mapping process, you’ll gain a far better understanding of the customer journey, and how to optimize it.
Lead generation optimization should not be a one-time process — the tactics mentioned above should be a component of your continuous lead generation marketing strategy.
Audiences are dynamic in their approach to the car buying process, so assessing the various touchpoints within your marketing channels will ensure you’re creating the highest-quality leads possible. By following these steps, you’ll be able to create a stellar and agile lead generation strategy that will help you beat out the competition and differentiate yourself in the eyes of your audience.
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April Showers into May Flowers. 6 Ways to See Real Growth in Your Channel this Spring.
Let’s face it: partner programs require some work. Your channel partner program is sure to be a beneficial stream of revenue for your company, but there are rainy days to balance out the great ones. We’ve all heard it, April showers bring May flowers. Here are 6 simple and easy ways to see your partner program flourish this season:
1. Learn to Love the Rain
A rainy day will never stunt your growth. It’s impossible for every partnership we have to be all sunshine and rainbows. Have you ever had a plant wilt on you? I have and it’s almost as fun as losing a channel partner. Spoiler alert: it’s not fun. Naturally when you’re onboarding a new partner you don’t want to think about what could happen if they don’t work out. Appreciate your channel partners while they’re there, and think just as highly of them if it doesn’t work out the way you both planned. Appreciate the rain for what it is and use those unfortunate events as a baseline for continuous growth.
Give your partners the incentive to grow. One fool-proof way to see progress in your channel is to give your partners the tools they need to grow as well as the incentive to utilize those tools. Frequently adding new training materials is a good way to keep partners engaged and help them flourish. Gamification is also a fantastic way to incentivize your partner program; who doesn’t like free gift cards or merchandise? Not only that but adding gamification to your PRM can make your partner’s experience more fun on a daily basis. (Bonus points when partners all over the world are wearing your logo on their t-shirts!)
3. Don’t Over Water
You have to give your partners the tools to be able to flourish on their own. Once you’ve given your partners the tools they need to succeed, sometimes it’s best to give them breathing room. We understand, once your partners are planted you want them to bloom. But, at times, too much attention is a negative thing. If you drown your partners then they may not be as motivated to sell. You’re allowing your partners’ strengths to shine through when you’re not looking over their shoulder with a magnifying glass. Micromanaging shows that you don’t trust your partners and leads to disengagement and a lack of growth.
4. Give Them Light
Trust is the most important part of any partnership, so it’s vital to have transparency between you and your partners. You have insight on how they’re performing, in turn, they should have some insight too. Partners work hard to make sales, it makes sense that they want to know the status of their referral/reward. Let your partners see data and give them insight when they ask for it. Transparency allows your partners to know where they stand, gives them the information they need in order to sell better, and lends a hand to your team success story. Remember, you’re working together. Channel partners don’t work for you, but they’re a part of your overall team and sales ecosystem.
6. Let it Grow
the only way to see if your channel has grown is with analytics. You can’t measure growth if you aren’t tracking it. Analytics are essential to channel sales due to the fact that it gives you clear insight as to what is and isn’t working. It’ll help you see if it’s only a few partners that are making a majority of your sales, it’ll give you insight into what is and isn’t working, and it’ll help you measure your progress. There are a plethora of things in life that are unpredictable, your channel sales don’t have to be one of them. If boosting ROI is a priority, then analytics are the clear answer.
Best practice: Set kpi’s, having a specific goal in mind will guarantee that your company continues upwards growth.
The rain brings the rainbows, and the growth within your channel partner program will be worth it all. Want to talk about some growth tips and tricks? Contact us here.
Today, potential car buyers don’t need to visit a physical dealership location for their car buying research — search engines can deliver almost all of the information they need, which has changed the face of auto dealership marketing. When a prospect arrives at an auto dealership, they probably have a high intention to buy. Potential buyers know exactly what they want, and don’t have too many questions by the time they walk into the showroom.
Car shoppers are spending most of their time on the internet these days. On average, car buyers are conducting 139 Google searches while researching their next purchase. And of those who spend their time researching online, 71 percent are researching car prices, while 68 percent are finding actual cars listed for sale.
This digital shift means there are several key factors and channels a successful auto dealership should consider in 2019. These include a well-designed website, a strong social media presence, an effective digital marketing strategy, compelling video marketing, and perhaps most critically, the ability to measure and analyze your marketing performance.
Your digital marketing efforts will generate leads many different ways: Form submissions, phone calls, interactions, video views, clicks on your search ads, social media interactions, and more. And by using an analytics tool — like call tracking — you can gain a better sense of which channels and campaigns are the most effective for your next auto dealership marketing initiative.
A digital information shift is happening for the car-buying process
Customers are looking for flexibility, convenience, and instant access to purchase information so they can make a decision quickly and easily. They live in a world of one-hour Amazon deliveries and online meetings with doctors. The internet makes it possible to conduct once-tedious tasks from the comfort of your home.
For example, a customer may visit an auto dealership website after regular business hours. This dealership uses chatbots to not only provide efficient service and answer questions, but also to schedule test drives and collect valuable customer information. This auto dealership marketing tactic — chatbots — led to a form submission and subsequent test drive, and your dealership now has a lead that has moved further into the buying process.
Because of customers’ increasing preference for getting information from dealerships online, you can fine-tune your digital auto dealership marketing efforts to generate more leads while also providing convenience and valuable resources to your audience.
Top auto dealership marketing tactics in the digital age
There are a variety of ways that auto dealership marketing tactics can improve your company’s marketing performance, and overall revenue. One great example is your dealership website — your dealership’s online real estate is one of the most critical tools you have at your disposal. With the right copy and keyword usage, your website will continue to surface in localized search queries.
A high-ranking website ensures that prospects and customers will see everything your dealership has to offer. And the more pageviews you earn and the more time customers spend on your site, the more likely it is that prospects will engage further and convert to car buyers.
Here are a few more examples of how effective auto dealership marketing tactics can result in real leads and conversions at your dealership:
- Auto dealer website optimization: Your website should include strategic keywords and phrases that your customers are likely to use when searching for a business like yours so that your site shows up in localized searches. To really take on local SEO, optimize your GMB listings and others across the web to get into the Local Pack. Overall, websites are a valuable initial touchpoint as they provide customers with the information needed to research makes, models, and pricing while also allowing them to reach out by phone or contact form.
- Form submissions: Again, customers are growing weary when it comes to the car buying process. (They especially want efficiency during the F&I process.) Form submissions can serve as both an auto dealership marketing tactic and a useful tool. Here, you can collect valuable customer information, facilitate an online transaction, or collect online paperwork — all of which leads to relevant lead-generation information.
- Video marketing: If a picture is worth a thousand words, video is priceless. In this information age, car buyers want to get a feel for their preferred vehicles before they step into the showroom. And if used correctly, video can be a valuable auto dealership marketing touchpoint. According to research commissioned by Google, 70 percent of people who used YouTube as a part of their car buying process were influenced by what they watched. This includes videos depicting test drives, features and options, and walkthroughs. A well-placed video could lead to a customer deciding to set up a test drive or a service appointment.
- Chatbots: Chatbots are essential for any car dealer that wants to maximize their online interactions and touchpoints with car buyers. South Korean car maker Kia released Kian, a chatbot that answers user questions on Facebook. Since launching Kian, Kia saw conversion rates three times higher when compared to their website (21 percent compared to 7 percent). Chatbots allow you always to be ‘on’ at all times, and answer questions or direct consumers to other parts of your website.
- Calls-to-Action (CTAs): CTAs are excellent tools for steering your customers to the next step in the car buying process or sales funnel. A CTA can look like pop-up messaging that encourages customers to sign-up for email promotions, or a button inviting potential car buyers to view a car listing. You cannot assume your audience knows what you want them to do. So, CTAs are a great way to encourage your audience to move further in the lead generation process and convert.
These auto dealership marketing tactics aren’t just a boon to customers who are researching your business. They also empower you to maximize the effectiveness of every online interaction, ensuring that prospects evolve into valuable leads and conversions.
Now that we have a sense of the different kinds of customer touchpoints, let’s discuss the importance of measuring their performance.
The importance of call tracking for auto dealership marketing
Effective auto dealership marketing is all about experimentation and seeing what works. You can only begin to establish your target audience and develop touchpoints that attract car buyers and generate leads once you fully understand the digital marketing tactics that deliver success.
And one of the best ways to measure the performance of your auto dealership marketing is through call tracking. Phone calls are the second highest points of initial contact with car buyers, which means they have a much higher likelihood of leading to conversions.
Call tracking enables you to know which of your auto dealership marketing tactics are working, as well as the number of leads you are generating in the short and long-term. With call tracking, you’re able to attach tracking phone numbers to each marketing channel, campaign, or initiative. From there, you can analyze the impact of marketing tactics by measuring the volume and quality of calls being driven by each channel.
These tools are not only there to help you understand the story behind the numbers, but also to enable you to develop strategies to expand your reach and more efficiently serve your customers. Understanding the impact your car dealership marketing tactics are having on your marketing performance is essential to a successful auto business.
The information age has spurred consumers to look to online resources and digital tools for a more convenient and straightforward buying process, while the conditions that prompted this shift are also creating more avenues for online interactions with car buyers. This is why it’s crucial to optimize your digital marketing tactics, as their performance dictates how well you can generate leads and revenue in this ever-evolving age.
The post Why measuring your marketing is essential to auto dealerships in the information age appeared first on CallRail.
“Courage + dreams = success”
This past week at Women in The Channel West 2019 was inspiring and motivating. The two days in Palm Springs, CA included break out sessions, keynote speakers, workshops, building relationships and morning yoga!
The event left me with 5 takeaways:
1. Sarah Thomas, the first female NFL official, empowered us with simple math; attitude is everything and don’t let anything stand in your way of your dreams. As you can imagine, she had plenty of roadblocks with being a woman in the world of collegiate and pro football. Her determination and belief in herself granted her the well-deserved title of the first female NFL official. Talk about being a professional pioneer!
2. Michelle Thornton Ghee, Executive, Author, Speaker, People Champion, gave an uplifting and motivating presentation on unlocking the power of diversity and inclusion. Michelle has a true gift of motivation and I personally can’t wait to read her books on being successful.
“Don’t just be good…be great. If someone tells you “Good job on that report”, ask them right away how you can be great. Don’t take “good” as your standard.”
-Michelle Thornton Ghee
3. Christey Meaney from Cranium Networks spoke about gaining inspiration from yourself. She encouraged us to look in a mirror and be true to yourself when you’re about to head into a board room to present your metrics or teach your team something; be confident and stay true to who you are in business.
4. Brooke Cunningham from Splunk discussed that the most successful teams stem from leaders who are true to themselves. She mentioned that the best leaders inspire others to keep their values and be authentic to yourself.
5. Heather Barnes from Market Star encouraged everyone to have empathy in their day-to-day work lives. The ability to understand others’ sentiment and perspective is proven to make the best leaders.
I am so grateful to have met so many amazing, strong, courageous women at this conference and I can’t wait to grow these relationships!
We live in a smartphone-centric, digital nomad-friendly world, and we expect our mobile devices to provide easy, frictionless pathways to the information we need to find and the products we need to buy. And yet we’ve all experienced the friction that’s all too common when it comes to inbound call marketing.
You know the scene: You’re on your iPhone trying to purchase a pair of swanky socks or download an e-book on account-based marketing. Unfortunately, you end up clicking away in frustration because the site isn’t mobile-friendly or there’s a ridiculously long form you have to fill out.
There’s got to be a better way — for shoppers and for your business.
This guest post was written by our friends at SmartBug Media.
Finding the best inbound call marketing strategy
Today, more than 52 percent of all web activity happens on mobile phones and nearly 32 percent of all e-commerce purchases occur on a mobile device. People love making purchases and getting information on the go, but brand interactions have to be smooth and easy.
Although many companies are working hard to create compelling landing pages, send open-worthy email campaigns, and publish educational e-books, they’re missing the boat if they’re not using inbound call marketing. Just as Google Analytics allows marketers to understand which keywords drive higher click-through rates, inbound call marketing allows marketers to track call-based revenue back to search ads and keywords.
Inbound call marketing gives marketers a complete picture of how their search initiatives are performing by connecting calls with their search initiatives. Here is how it works:
- Campaign-specific phone numbers and pooled promotional numbers are tied to specific search terms.
- A prospect performs a keyword search.
- A promotional phone number specific to that keyword is assigned for a specific period of time.
- Calls using that phone number are tracked, allowing marketers to see which keywords are driving the most calls and the best leads.
The biggest benefit for the consumer that comes with inbound call marketing is that it gets rid of the cumbersome and time-consuming task of having to fill out a form. It just makes sense to give prospects an option to place a call.
Inbound call marketing providers understand that many small and medium-sized businesses (SMBs) have an online presence but don’t actually sell their products and services online. This is why allowing phone calls — and tracking where and how those calls were initiated — can provide valuable data to help budget ad spend.
Here at SmartBug, our inbound call marketing is all about CallRail, because of the seamless integrations with HubSpot and Salesforce that automatically create leads from inbound calls. Plus, CallRail’s granular reporting shows which ads, keywords, and landing pages are converting inbound leads.
With the right inbound call marketing solution in place, marketers can track calls as easily as they can track clicks. Here are five ways to use inbound call marketing to attract prospects:
1) Display a dynamic phone number
This strategy can help marketers indicate how many inbound calls are initiated by people visiting a specific page on a website. For example, consider adding a dynamic custom number on the homepage and a different one on your Facebook page so you can track which leads are more qualified and actually convert.
2) Include a campaign-specific phone number on email campaigns
If you’re curious as to whether your email calls to action (CTAs) and open rates are translating into leads, use campaign-specific phone numbers to track all of the activity.
3) Split test keywords in either organic search or PPC campaigns
Testing will help you determine which keywords generate the most conversions so you can determine which kind of ad is generating the most traffic—and calls—and potentially adjust pay-per-click (PPC) spend.
4) Send traffic to a landing page
You can better determine how much traffic and how many calls are being initiated from a specific landing page by displaying a campaign-specific phone number.
5) Record calls to ensure quality assurance
Recording calls will help you ensure a higher level of customer service, which customers expect and companies need. The recorded calls will also work well for training purposes.
For marketers, data is power. Inbound call data opens a window into all channels of your media spend, which is critical for understanding where and how your customers come to you, as well as which activities produce the highest conversion rates. With inbound call data in hand, marketers gain deep insight into which campaigns are most effective and which aren’t in order to plan and spend more effectively.
The post 5 ways call tracking can help manage your inbound prospects appeared first on CallRail.
Last May, CallRail was named to Inc.’s third annual Best Places to Work list. We had previously made similar local lists, but recognition on Inc.’s national list felt like a really big deal. We celebrated with cake and champagne.
Since the 2018 list came out, we have grown our employee headcount by about 45 percent. And in spite of the rapid growth over the last year, we’ve been able to both scale and refine our award-winning culture.
Today, we’re proud to announce that we’ve been named to Inc. Magazine’s Best Places to Work list for the second consecutive year.
Given the pace of CallRail’s own growth since May 2018 and the fact that a record number of companies entered the Best Places to Work Awards this year, this year’s recognition is special. CallRail was one of 346 companies named to the 2019 list. Nearly 2,000 companies entered the contest, according to Inc., which partnered with Quantum Workplace to conduct surveys from over 139,000 employees. CallRail was one of 70 companies to make placement in the “Medium-Large” category, which is comprised of companies with 100-249 employees.
Earlier this year, CallRail was honored to be named a local workplace leader, earning a spot on the Atlanta-Journal Constitution’s Top Workplaces list, and we have regularly been recognized for our growth, ranking on both the Inc. 5000 and Deloitte Tech Fast 500 lists.
In an internal memo to employees, CallRail VP of Talent & Culture, Whitney Bennett, noted, “We recognize that as we grow we have to continue to be more intentional about our culture and this reward is recognition for a lot of hard work that went into that last year,” before listing a number of big investments the company made into our workplace over the last year.
In the second half of 2018, Whitney and other members of the CallRail leadership team re-drafted the company’s culture statements. They were written to better foster a workplace that was not merely enjoyable, but also fulfilling.
Here’s what they came up with:
Deliver incredible products
Let’s create products we all take pride in. We are never satisfied, so we relentlessly improve. We are focused on creating an experience so clearly superior that customers have no reason to consider anything else.
Mind the business
A high-performing business is the engine that powers everything here. We succeed when we help our customers thrive. When we focus our energy on our customers, we create opportunities for everyone to grow.
A great team runs on respect. Candor helps us push and challenge each other, and open communication is only possible on a foundation of respect. Respect makes it possible to recruit and retain a strong, inclusive team.
Work with intensity
Don’t be afraid to jump into the deep end and take on a challenge. We recognize our successes, use failure to reflect and grown, and don’t accept apathy. Our work is important to us, and we’re proud of what we’re building together
Turn it off
We take care of ourselves, our families, our friends and our community. We know it’s okay to close the laptop and turn off the phone and really enjoy a moment, an evening, a weekend, and a vacation.
Inc. and Quantum noticed the following distinct themes develop among the companies they recognized on their list:
- Strong company cultures breed stunning individual and team performance.
- Workers at the best companies view their employers as more than a source of income. Employees aren’t mesmerized by whatever giveaways seem to be the latest fad — be it gourmet lunches or beer fridges.
- When employees feel valued by their organization, they are far more likely to be engaged. This single factor proved to be one of the largest drivers of employee engagement.
To the second bullet point, we do have a good time working at CallRail. We have lively in-office monthly happy hours, unique quarterly outings, opportunities to volunteer with local charities, and occasional fun events like “Bring Your Kid To Work Day.” But working at CallRail is about so much more than that, as CallRail co-founder and CEO Andy Powell wrote in an email to employees after last year’s recognition.
“The ‘fun stuff’ at work is nice, but it’s secondary,” he said. “Games and ping pong and beer in the fridge and coffee on tap don’t define who we are. I want everyone to be fulfilled in their work and through it enable a satisfying life at work and outside of it.”
At CallRail, our culture is undergirded by a unique composition of benefits that goes far beyond the flimsy and faddy. There is true transparency from leadership, extraordinary growth opportunity, top-notch health insurance and 401(k) matching, and a Culture Ambassadors Board that has your back, among a bevy of other things. We are spoiled with smart, inspiring co-workers and an industry-leading product to expand, improve, support, and promote.
As we look ahead to the second half of this year, 2020 and beyond, we’re focused on the continued positive evolution of our culture in stride with our growth as a business.
The post CallRail named to Inc.’s Best Places to Work list for second consecutive year appeared first on CallRail.
So, you’ve logged into CallRail and noticed that our look has changed. The color of buttons and links are brighter, the headers on your call log and reports look a little bit different, and the top nav is no longer navy blue. What’s going on?
The most important thing to know is that CallRail’s functionality hasn’t changed. Your reports, tracking numbers, and settings are all in the same place they were yesterday.
The changes you see today are specific to brand elements — things like illustrations, typography, and colors. We’re excited to unveil these changes, and we want you to know exactly why we made them.
Aiming for Consistency
Our marketing and product development teams are committed to providing cohesive user experiences. When our marketing team changes our brand elements, our product team works hard to follow suit. Doing so helps us define ourselves in the market and creates a brand identity for you to remember us by.
Get a feel for some of the branding updates we’ve made so far by visiting callrail.com/agencies.
When our marketing and product branding is aligned, you reap the benefits by having a seamless experience. As you go from CallRail’s website, into the app, and out to the Help Center, we want to reaffirm you’re in the CallRail ecosystem, getting all the information you need to make top-notch marketing decisions.
We Put Your Data First
Data accessibility is one of the first things we consider when making changes like this. To keep your data front-and-center, we’ve revisited our visual hierarchy.
The most prominent example of this change came a few weeks ago when we replaced the icons in your top navigation with words. Using words in our navigation is the clearest and most concise way to let you know exactly where you are in our application.
Replacing icons is also a major win for customers who use screen readers. With this change, customers who are visually impaired can still get the data they need from the right place in CallRail’s app. This in itself lends to general ease of use for all CallRail customers.
Your Call Log
On June 4, we’re launching a new call log interface, which only differs slightly from the call log you’ve depended upon the past few years. In an effort to combine your call and form tracking data, we’ve compressed the filter and date range options into a single line and moved it over to the left side of the page:
Get an early look at the new call log by clicking ‘Preview the Call Log’ in the banner above your current call log. (Don’t forget to take our survey on the new call log!)
Along with the updated call log, you’ll also find our new Call Log Custom Report. This new system allows you to filter and customize the insights that are shown to you, and each custom report you create can be saved, copied, and exported for better data management.
CallRail is Growing
Over the past few years, CallRail has grown to serve over 100,000 companies. That’s a tremendous amount of growth in a short amount of time. It’s no surprise that we’ve scaled our internal organization alongside this growth.
As part of our efforts to provide consistent user experience, we’re working hard to create guidelines that help people implement our brand. Doing so sets us up to better strategize our product and service offerings as more customers and employees join CallRail.
This clean and sleek experience lends itself to more than just looks — it’s also a representation of how we provide accurate, timely, and concise data. We want to be the source of truth for your marketing attribution, and we strive to provide this exceptional experience to our customers and partners.
The post We’ve got a whole new look: Check out CallRail’s updated branding appeared first on CallRail.
By: Bianca Buliga, Digital Marketing Manager
On Tuesday, May 14th, 12 innovative student teams from across the country competed at the Tempe Center for the Arts in Phoenix for cash prizes to advance their impact-driven businesses.
Over 160 members of the Phoenix startup community came to support the big dreams of teenage founders keeping students safe during active shooter situations, rescuing sex trafficking victims from their captors, and helping unaccompanied youth access low-cost cell phone services. These 12 teams represented the top-performing teams that applied to compete from 51 public, private, and charter schools from across the country.
Assessed on the originality of their idea, their pitch preparation, and overall resourcefulness, each of the 12 teams embodied professionalism and creativity. However, only five of these hard-working ventures walked away with a portion of $17,500 in cash prizes:
- $2,000 IoT Award from Cisco: Safety Next, a badge scanning system that enables teachers/faculty to locate students quickly in active shooter situations
- $3,000 IoT Award from Cisco: Own Your Ozone, a venture educating community members about the dangers of indoor pollution through a device that detects pollutants and monitors air quality
- $5,000 IoT Award from Cisco: SFR Robotics, a venture reducing safety response times during active shooter situations by 25% through robot surveillance that can climb stairs and record video
- $2,500 Judges Choice Award: Oil Ease, an environmentally-friendly powder that makes the disposal of cooking oil and grease more efficient
- $5,000 Audience Impact Award: Social Bud, a venture that partners with therapists to offer simulations and games that strengthen the social skills and confidence of students preparing for college
Not only students were recognized at Schools National Demo Day. Drew Shaw, founder of Voyce Threads and SEED SPOT alum, received the Mentorship Excellence Award for investing his time, energy, and encouragement into this next generation of innovators.
Here are the other ventures who blew the audience away with their big ideas to improve their communities (in alphabetical order):
Developing fire suppression products that provide safety and security to homeowners at high risk of wildfire damage.
Forward Thinking Plastics
Preserving the earth’s environment by manufacturing a wide array of products packaged in recycled materials.
Increasing voter turnout and keeps urban community members civically engaged in local elections.
Combatting the 37% of high school teenagers using e-cigarettes by detecting and alerting schools administrators when air is being contaminated by vaping pollutants.
Connecting with community partners and uses RFID tags/readers to identify and rescue girls and women from sex trafficking.
Eliminating harmful fast fashion practices through a platform that facilitates the exchange of unwanted clothing for the number of clothing items consumers bring in.
Helping emancipated youth in Pima County by providing free refurbished smart phones that give access to transportation, community, and additional resources that help them live a better life.
Our 2019 Schools National Demo Day couldn’t have happened without our generous sponsors and supporters: Entrepreneurship + Innovation at Arizona State University, Cisco, the Silicon Valley Community Foundation, the Startup AZ Foundation, Grand Canyon University, Sauce, and Tempe Center for the Arts. We are also grateful for our teachers, esteemed panel of judges, and enthusiastic audience members – thank you for supporting the dreams of youth entrepreneurs in the SEED SPOT Schools program.
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The post Youth Entrepreneurs Win $17,500 in Prizes at Schools National Demo Day appeared first on SEED SPOT.
Though they are small — small businesses are a big deal. According to the United States Small Business Administration (SBA), more than 50 percent of Americans either own or work for a small business. The SBA also notes that small businesses create about 2 out of 3 new jobs in the U.S. each year, powering our economy.
We love small businesses here at CallRail — and we’re so proud to build software that helps them grow and make their dreams a reality. In honor and celebration of National Small Business Week, we rounded up a list of some of our favorite small businesses in our beloved hometown.
Hell Yeah Gluten Free!
Location: Inman Park Neighborhood of Atlanta, GA
Why Team CallRail loves it:
“Alejandra gave up her prestigious job as an engineer at a top-rated Atlanta tech company, took her life savings, and started her own passion project! She and her team make eating gluten-free not only a pleasure but a memorable experience! With exotic and unique flavors, beautiful presentation, and an amazing smile, Hell Yeah Gluten Free provides a bakery unlike any other in Atlanta.”
– Rachel Ward, Partner Marketing Manager
Highland Row Antiques
Location: Poncey-Highland Neighborhood of Atlanta, GA
Why Team CallRail loves it:
“I’ve gotten my favorite pieces in my apartment from Highland Row Antiques. Their antiques range from tiny knick-knacks to full armoires to quirky vintage artwork. It’s hard to just browse; I always end up leaving with some antique in tow.”
– Bridget Graf, Product Marketing Manager
Location: Dunwoody, GA
Why Team CallRail loves it:
“Our friends and neighbors own this amazing Italian restaurant. Awesome homemade pasta and pizza, great service. Best gelato outside of Italy!”
– Jason Rozenblat, VP of Sales
King of Pops
Location: Inman Park Neighborhood of Atlanta, GA (and more!)
Why Team CallRail loves it:
“Most locals know King of Pops. Over the years, they’ve maintained their ice cream cart street cred by limiting growth and investing in the community. They can be found at festivals, concerts, grocery stores, and bar mitzvahs and are a special part of what makes our city great.”
– Josh Baker, Design Studio Lead
Local Green Atlanta
Location: Vine City Neighborhood of Atlanta, GA
Why Team CallRail loves it:
“Local Green Atlanta is more than a healthy fast food spot. It’s a black-owned public health initiative. Their mission is to reduce health disparities in underserved populations by providing healthier food choices to communities who need it most. It’s lovingly nestled on the Westside of Atlanta in Vine City—one of Atlanta’s most overlooked and underserved communities. They employ students from neighboring Booker T. Washington High School in efforts of offering access to healthier environments. And, they partner with local farmers for their ingredients to support local commerce. From the “Bad & Boujee” Tuna Wrap to the “My Mayor’s Name is Keisha” Quinoa Salad, their pescatarian, vegetarian and vegan options pay hommage to our beloved city!”
– Amber Guidry, Social Media Specialist
Location: Founded in Atlanta, online!
Why Team CallRail loves it:
“EnrichHER offers access to funding, conferences, and educational resources for women-owned businesses. They’re bridging gaps between investors and small businesses and aiming to create major shifts in the economy.”
– Dedra Mitchell, Content Specialist
Plant Based Pizzeria
Location: Virginia Highland Neighborhood of Atlanta, GA
Why Team CallRail loves it:
“Plant Based Pizzeria is a black-owned business that specializes in amazing 100% plant-based foods including pizzas, calzones, burgers, and classic desserts. My favorite pizza is the Georgia Peach! They also have gluten-free options! I highly recommend trying them out!”
– Hannah Bulmash, Content Marketing Intern
Good Kitchen + Market
Location: Cherokee Heights Arts District in Marietta, GA
Why Team CallRail loves it:
“Good is a bit modest with its name. Truth be told, the food is actually great. They have a whole bunch of rotating, nutrient-dense dishes and plenty of options for vegetarians and vegans, and they’re open for breakfast, lunch, and dinner Monday-Saturday. I have two personal favorite aspects of this restaurant: 1) their wine program is abbreviated, but excellently natural and biodynamic and 2) their kids menu is probably the best I’ve ever seen, with clever games and books –– not just printer-paper color sheets –– to boot.”
– Jules Tompkins, Content and Communications Manager
No matter what you enjoy, there’s always a way for you to support a small business. From that family-owned laundromat up the street to the Etsy shop next door, full of cute trinkets you love — shop small! We hope you’ll give some of our favorites a try if you’re ever in town. Happy Small Biz Week!