What is Google Ads call tracking?
Google Ads call tracking is a type of conversion tracking that shows you how many prospective customers called your business after seeing or clicking one of your PPC placements.
How does Google Ads call tracking work?
Google Ads call tracking has two main functions:
- Tracking calls that are made to a Google forwarding number, which is displayed in a call extension ad
- Tracking calls through dynamic number insertion on your website, where a unique tracking number is swapped in for each site visitor
Who uses Google Ads call tracking?
Any advertiser looking to drive phone calls to their business — and therefore gain a better understand how their marketing is helping drive those calls — should be using call tracking.
Google Ads, along with other call tracking services like CallRail, can show you which search keywords are driving the most calls as well as performance breakdowns by demographics and location, and your placement’s general positioning in SERP results.
Used together, this data will help you make your placements even more cost-effective at driving new calls, leads, and conversions.
CallRail has a seamless integration with Google Ads designed to help marketers optimize attribution and conversion tracking.
What else can I do with Google Ads call tracking?
Google Ads also offers a slew of additional features that work in conjunction with your call analytics, including:
Google forwarding numbers & Click to Call (CTC)
While many paid ads direct traffic to websites, Google Ads also offers a mobile-friendly feature called Click to Call (CTC) that dials a business’s phone number once the ad is clicked.
You can use call extensions to trigger CTC either through standard search ads, or through call-only ads (which are also a great way to boost call volume to your business). The Google Ads and Analytics interface tracks CTC just like standard PPC campaigns, so you can observe in real time which of your placements are driving the most phone calls.
This feature also lets you measure a conversion according to the length of the phone call that drove it, which adds a great deal of flexibility and granular control to your reporting.
Mobile and desktop insights
Google Ads can break down your ad analytics according to whether the placement was viewed on a mobile device or on desktop, allowing you to better optimize your PPC campaigns for specific platforms and audiences.
When viewing your call campaign data in Google Ads, just click on the ‘Segment‘ button to display important data like clickthrough rates, conversion rates, and impressions broken down by device.
How to set up Google Ads call tracking
Setting up Google Ads call tracking for forwarding numbers is simple: You only need to add call extensions to your ad(s), and then enable call reporting in Google Ads and Analytics. (We review this process in step-by-step detail in this blog post.) During the setup, you’ll have to create a conversion action for a phone call under the ‘Tools > Conversions‘ menu in Ads, which you’ll then select when creating your call extension.
Setting up Google’s dynamic number insertion feature is a little more complicated, and requires a working knowledge of how to change the source code on your website. (Google has a step-by-step implementation guide here.) As part of this process, you’ll have to add a snippet of code to all of your website’s pages, and then edit the code snippet according to the tracking numbers you want to swap in and out.
Are there restrictions on using Google Ads call tracking for PPC?
While Google Ads offers a robust feature set within Google’s marketing ecosystem, there are still some minor limitations to its call tracking features.
The primary sticking point for most marketers is the fact that each Google-generated phone number is the property of Google, and cannot be used anywhere except on Google ads. That means these tracking numbers are off-limits for other search engines like Bing and Yahoo, or for social media platforms like Facebook.
Google currently doesn’t offer its CTC feature for Display Network ads either, meaning you can’t drive calls directly from image-based ads. These limitations can create attribution blind spots that make it more difficult to determine the success of your campaign or PPC strategy, and therefore more difficult to measure the overall quality of your prospects and leads.
If you’re looking to achieve a more complete picture of which PPC ads are driving customers to pick up the phone, then call tracking software is a great solution. By pairing call tracking software with Google Ads, you’ll be armed with robust data and analytics to support your decision-making the next time you optimize a campaign.
The post What is Google Ads call tracking, and how does it improve my PPC campaigns? appeared first on CallRail.
Groundhog Day is right around the corner, and it won’t be long before we wake Punxsutawney Phil from a sound slumber to make his yearly weather prediction. If your channel is feeling a little bit stagnant, it may seem like your channel partners have also gone into hibernation this winter.
If that’s the case, you may need to make a few changes to your program to help motivate your partners and arm them with what they need to accelerate channel sales in the year ahead. Follow our tips below to wake up partners who may be asleep on the job.
1. Personalize to their preferences.
Remember that your channel partners are individuals with their own personal preferences and working styles. By personalizing your approach to meet each partner’s unique needs and preferences, you can ensure that all of your partners are actively engaged on the channel.
One of the best ways to get started is to learn which types of content best resonates with your partners. Review your channel analytics to measure your return on engagement and to see what your top performing pieces of content are. This will help indicate which content topics and formats are most popular with your audience. You can also dive deeper by chatting with partners directly to garner more information about their content preferences, as well as where and how often they prefer to communicate.
2. Make it worth their while.
If your channel partners have been particularly quiet lately, you should think of ways to motivate and re-energize them. One of the most successful methods is to hold a contest to see who can drive the most sales. Offer a prize, as well as recognition to the partner who sells the most in a certain period of time.
Because it’s fun and likely out of the norm, a contest will probably get your partners’ attention and should help encourage them to put in work and increase channel sales. You can leverage your PRM to evaluate sales performance indicators and reward your partners accordingly.
3. Provide them with proper support.
Your partners can only sell what they know, right? Make sure you arm them with engaging content to support their sales efforts and make their jobs easier. For example, training materials on your products, important company details, and sales collateral, such as playbooks and white papers, should all be easily accessible to your partners on the channel.
Additionally, you should make yourself available to answer questions as they come up. Even if you upload all of the supporting documents that your partners might need, they may have clarifying questions that they need you to address.
4. Have an open communication channel.
In order to jump-start engagement on your channel, you should encourage open communication on the platform and utilize your PRM to keep your partners informed on what’s new at your organization. Communicate with your channel partners directly to personalize interactions and inspire them to be more active. By staying active on the channel yourself and encouraging open communication, you can spark conversations and increase engagement.
5. Re-demonstrate your commitment to them.
It may simply be time to remind your partners that it’s a partnership, you’re there for them, and you want to work together to accelerate channel sales in the year ahead. You can re-demonstrate your commitment to your channel partners by maintaining an informative, engaging channel that’s chock-full of great resources to help them get the job done.
Although channel partnerships can be challenging to navigate at times, they’re also tremendously beneficial for both sides when approached correctly. Download the Allbound Partner Relationship Management Guide to learn more about managing and enhancing your partner relationships to help take your channel sales to the next level.
When it comes to generating revenue, your sales team is your company’s frontline force. Whether your main driver for lead conversion is a multi-channel campaign or cold calls to potential clients, savvy businesses understand that investing in training and professional development for their sales staff is one of the best ways to generate more leads and increase conversions.
But winning the revenue game requires more than a good sales team — by aligning your goals, policies, and processes across your entire organization, you’ll ensure that customers stick with you for the long-haul, from closing a sale through to when they come calling for tech support. In addition to being good for your short-term revenue figures, this approach also ensures the long-term health of your business. (It costs far less to sell to a repeat customer than it does to find and convert new prospects.)
To give you a leg up in this journey, we consulted a crew of expert marketers and asked them to share their thoughts and best practices for how to turn your sales team — and by extension, your business — into a lean, mean, revenue-generating machine. We’ll start by exploring some widely agreed-upon best practices from the whole team, and then drill down to their individual experiences and perspectives.
Training a successful sales team: The basics
Training a tip-top sales team requires a mix of the old (tried-and-true conversational techniques) and the new (leveraging advancements in tracking and analytics tech), as well as a firm understanding of the benefits of each approach.
1) Determine your team’s strengths (and areas for improvement)
No one is great at everything: We all have things we do well, and others that are less comfortable for us. To figure out how to make best use of your team’s strengths, as well as the areas where they’re falling short, consider using a personality test such as Meyers-Briggs, DISC, or a specialized sales aptitude test.
It sounds simple, but it’s a meaningful first step towards improving your team’s performance. By breaking down your team according to personality types, you’ll have a better understanding of the scenarios in which each member of your team is most adept, or the circumstances in which they’re the most uncomfortable.
From there, you can assign training and work with confidence that each member of your team is getting the personalized attention they need, while also contributing to the overall success of your business.
2) Assign seasoned sales reps to mentor junior reps
Really productive reps can observe and coach newer reps. Monitoring recorded or live phone calls, suggesting scripts, and sharing best practices are all tasks that senior reps can perform to help streamline the training process. And ideally, that relationship will continue beyond the training session, with both parties contributing to each other’s successes throughout their careers.
This training process should also be ongoing, rather than a one-off event. You should continuously offer training opportunities for your reps, even after they’ve been on the job a while. Not only will this ensure that your business is always able to navigate new changes and challenges, smart investments in personnel like this will also give your employees confidence in their careers.
3) Use call recording for agent training / roleplay scenarios
Start recording your sales calls with call tracking software, and then use these recordings to offer coaching opportunities to your agents. Roleplay different scenarios (“You play the customer, I’ll be the agent”) and test new sales scripts based on who the buyer is and what they say.
Additionally, you can use call recordings to run a play-by-play analysis of the sales team’s performance. You could listening to the entire series of calls that lead up to a sale to figure out what the agent did right, or you could do the same for the calls that lead up to a missed opportunity in order to identify areas of improvement.
4) Accurately measure your sales data
Start by creating a dashboard of your most important metrics, and then use that data to refine your sales process. For example: track your call response times, number of calls it takes to convert, number of social touches, where your best leads originate, design custom reports for your industry, etc.
Your marketing and sales ops will be infinitely more effective once you’re armed with data that tells you what’s working, and what’s not. This data will empower you to focus your energies on the leads that are most likely to convert, while reducing effort and marketing spend on less effective channels.
With software like call tracking, you can effectively measure which marketing channels lead to conversions, giving your sales staff a heads-up about your prospect’s path to purchase. You’ll see where your visitor has been, and which sites they visited before picking up the phone to call you for more information. That means your staff is better prepared for the call, and has a better chance of overcoming objections and closing the sale.
5) Automation (like email marketing) streamline the sales process
With automated email software like Constant Contact, you can quickly send out sales content and be alerted as soon as the recipient opens your message. This enables your sales team to make timely followups in order to answer any answer questions, while also tailoring the details of their next conversation with the customer. Advanced email marketing programs can even notify you whether your content has been forwarded to someone else who may be involved in the buying decision.
Clickthrough statistics for the links in your emails will show you which parts of your content attracted the most attention from your audience, showing you what is most relevant to your audience and how your agents can guide the conversation in a meaningful direction.
That’s just one example of how automation can save you countless work-hours while bringing a serious boost to your bottom line. For your next operational review, take a top-level, holistic look to see where automation can bring the most benefits to your business.
Top marketing professionals share their lead conversion tips
All of these awesome technological advancements come with a flipside: They’ve prompted some dramatic changes to the sales and marketing professions in the past decade-plus. In other words, your tried-and-true best practices may not be quite as effective as they used to be.
In the past, sales agents and marketers could be confident that by the time a prospect enters the sales funnel, there’s a reasonably high chance they’ll convert. But things are different in the age of digital marketing: You should anticipate that your prospects will research multiple businesses or vendors before they make a purchase. And with the path to purchase that much longer — and that much more complicated — your sales team needs to be able to make a compelling case about why your business is the best fit.
Indeed, today’s digital marketers face a host of challenges when it comes to attracting (and converting) an audience:
- Qualifying leads according to their quality and likelihood of a conversion
- Building instant trust and rapport when speaking to a prospect for the first time
- Understanding each customer’s pain points so you can tailor your conversation to address their unique needs
- Understanding your products or services well enough to know which one suits a prospect best, and knowing how to demonstrate or explain its benefits (This last challenge impacts all sales and customer service teams, not just the salespeople handling the inbound phone lines)
It’s a lot to keep track of, and these can be difficult problems to solve for newer businesses, or for smaller operations. In order to cut through the confusion, we spoke with five of the top experts in marketing and e-commerce to learn what advice they have for improving the inbound sales process, whether you’re an enterprise business with a headcount of thousands or a two-person mom-and-pop shop.
We asked each of them the following question:
“What top 3 inbound sales tips for closing phone leads would you give to promising salespeople?”
The answers may surprise you, but we think you’ll definitely find them informative and illuminating.
Kyle Porter, CEO at SalesLoft
Kyle Porter has been an entrepreneur and sales professional for over a decade. He founded Sports Bar Digital in 2009, became VP of marketing at NanoLumens in 2010, co-founded B2BCamp in 2012, and is now co-founder at SalesLoft. Here are his 3 inbound sales tips:
- Connect with the authority. Understand their business objectives in your area of focus.”Hey, Mr. VP. What are your Q3 goals for [insert what you help with here]?”
- Tie your solution to their objectives (AKA their needs) through questioning.
- Create a burning sense of urgency (“You said you needed to hit X metric by end of Q3, and you agree you aren’t going to do it with the status quo. We’ve established that our solution can help you get there. Are you ready to act?”
Matt Heinz, President at Heinz Marketing
Matt Heinz has more than 15 years of experience in marketing, business development, and sales. He started Heinz Marketing in 2007, where he helps clients scale revenue and customer growth. He recommends the following:
- Know the prospect group well enough in advance that you can ask very specific questions tied to the pain and need they have, if in fact they’re qualified to benefit from your solution.
- Tailor your questions and discussions to their specific role (IT, finance, engineering, etc.) vs. using generic statements or questions related to your products or their overall business.
- Be specific about next steps, including when you’ll connect again, about what, and what’s to be done between now and then on both sides to keep the deal moving forward.
Sean Alpert, SVP of Marketing & Strategy at Salesforce
Since 2010, Sean Alpert has devoted his considerable branding skills to driving customer engagement at Salesforce — first as a Director of Product Marketing, and now as the company’s SVP of Marketing & Strategy. Sean is such a marketing pro, he couldn’t stop at just 3 tips:
- Be upfront with the prospect about your role and what your part in the sales process will be. If you set proper expectations, prospects are more willing to open up and share key information that can be helpful to close the deal. Which means you should act as their consultant, not sales rep. “If we validate that we can help you achieve your goal, are you comfortable coming to a yes/no decision at the end of our call? Yes? Great, let’s get started. No? Help me understand what you need to get to that comfort level.” In other words: Seek first to understand.
- Ask the right discovery questions. Discovery questions should focus not only on what the problem or ideal solution is, but also around impacts they are having or will have on the business, to understand how and if the problem/solution can negatively/positively impact your prospect on a personal level (promotion, raise, etc.).
- With adequate discovery you can feel comfortable positioning your solution in a relevant manner. Or, you can be honest and upfront if this isn’t an area you can help. For the former, always use your prospects’ words. You took their time asking questions, so speak in their language, not yours. (This is huge, since most prospects don’t understand internal jargon and the myriad of features and functions you may provide.) Be specific in how what you do aligns with what’s important to your prospect, and use customer examples when you have them. From there, validate what you started with and ask for the business, or identify additional contingencies.
- Bonus tip: Most consumers/businesses don’t know all that a deal cycle entails, so it’s up to the rep to educate them. If the rep handles the call with the expectation that they can lead the prospect to close on one call, they will have more success moving the deal along.
Andrea Sittig-Rolf, CEO at BlitzMaster
Andrea Sittig-Rolf is a sales trainer, public speaker, and president and founder of BlitzMasters. She has authored four business books, is a frequent media guest and a high-demand speaker. Andrea offered these extended, in-depth thoughts on the best practices for closing inbound leads (no wonder why she’s in demand as a speaker):
“You can improve your numbers and success ratios by improving your skills around prospecting phone calls. The most important skill you can learn is how to handle the objections you’ll hear when asking for the first appointment with a new prospect. I’ve developed what I call the AHA formula:
- Anticipate the objection: Anticipate that you’ll hear an objection so that you’re prepared to handle it.
- Handle the objection: Now handle the objection. For example, “that’s what ABC Company thought too, until they realized we could decrease their IT spending by 25%.”
- Ask for the appointment: Immediately following your response to the objection, ask for the appointment by saying something like “how is Thursday at 10:15?” Be specific when you ask to set up a time. Adding options make it more difficult for your prospect.
The key to success in building the value of your products and services lies in asking the right questions at the beginning of the sales process. This allows you to gather the information that points to the decision-making criteria of your customers. Ask open-ended questions such as “tell me about,” “help me understand,” or “please describe” to allow your prospect to do the talking and tell you what their pains are.
At the end of your call, if the prospect says something like “it’s too expensive,” you can refer back to one of the pains they mentioned earlier. Build the value of your company by sharing positive stories of the experiences current customers have had with your company. You’ll show them that your company can take away the pain of a bad experience by dealing with difficult situations in a positive manner. Then price might no longer be an issue.
Before you try to make a sale, you need to establish your credibility as an expert in the field. You need to communicate with your prospects that you’re the best sales person they can work with and can offer the best solution to meet their needs. To do that, you need to write, speak, and help others.
You should already be writing and publishing your expertise on a blog or other industry-related websites. Gather a list of the articles you’ve written and turn them into speeches. Offer your speeches to industry-relevant publications.
You should also be helping others to enhance or establish your credibility. Make an effort to learn about what your colleagues, associates, networking partners, prospects, and customers want and do what you can to help them get it.Your reputation and credibility will build trust in your prospects and make closing sales easier.”
Aaron Ross, Co-CEO at Predictable Revenue, Inc.
Aaron Ross is the Co-CEO of Predictable Revenue, Inc. and author of the best-selling book Predictable Revenue, which is based on the outbound process and sales team that he built for Salesforce while he was their director of corporate sales and senior director of corporate development & acquisitions. Here are his tips for inbound sales:
- Make sure your inbound sales team is specializing in only inbound calls. One of the biggest productivity killers in sales is giving a sales rep more than one core sales responsibility, such as giving an inbound lead to an outbound sales team member. A highly productive team requires a specialization of roles.
- Focus on becoming an expert in your area: At inbound sales qualification, closing sales, prospecting leads, or farming. But choose only one, because generalized sales people create inefficiencies and cost money.
- Most businesses rely on sales people to multi-task, which is an issue. Many believe specialization should only occur in larger business, but that’s the problem: As soon as you have two people in sales in a business-to-business company, it’s essential to start specializing, or to begin planning to specialize.
The post Unlock your sales team’s potential: Lead conversion tips from pro marketers appeared first on CallRail.
When it comes to marketing your veterinary practice, there is a multitude of different directions you can move towards to bring new clients in. Many of these tactics can be time consuming or expensive – so what can you do…
The post 8 Tips to Get New Clients Through the Door (Without a Huge Budget) appeared first on PetDesk.
Editor’s note: We’re going to be running a series of posts and personal essays in 2019, giving you an inside look at the people who create, design, support, and market CallRail. Today, we’re kicking things off with this story from UX Content Strategist Andrew Astleford, and how he made the leap from working in journalism to his new career in tech.
My life changed with a phone call.
It was late May, 2018. My fiancée and I were weaving through rush-hour Atlanta traffic on our way to Charleston, SC, where we were to be married three days later. I was almost two years into a stint as a writer for a Cox Media Group website, my latest stop in a winding career of sports journalism that had brought me to places like Orlando, Washington, Indianapolis, New Orleans, St. Louis, and Tampa before my arrival in Georgia.
On this evening, I could sense something was wrong. I picked up my cell phone — on the other side was the voice of my boss, who said he was trying to learn more about our future with the company. There had been rumors of possible layoffs for weeks, but our website’s survival never seemed in doubt before this moment. I could tell that my boss was worried.
The events that followed are still blurry in my memory. Later that evening, my boss called back and said he had learned the company would shut us down in a month because of shifting corporate priorities, with an announcement coming the next day. The morning after a restless night, there was a conference call when the official word was delivered, and gasps could be heard in the room.
There was also the matter of keeping the news a secret from family until after the wedding, so the setback wouldn’t put a damper on an amazing weekend.
I needed a change, and it had to come fast.
An evolving perspective
By the time I began considering my next steps, I had admired CallRail from afar.
Through a friend, I heard stories about a professional culture that would be great to join and grow within. I learned about a company that gave its employees room to live.
I was ready for more balance in my life. Since graduating from college in 2009, I had been fortunate to work at national events such as the World Series and Stanley Cup Final, the NCAA Tournament and NFL games, the Daytona 500 and Indianapolis 500, plus major college football and basketball contests. I lived a childhood dream as I chased the next story, column, and tweet. It was the only life I had sought.
But those adventures came at a cost: Most of my 20s were spent trekking to the next assignment on nights, weekends, and holidays, while my peers enjoyed happy hours, bar crawls, and other activities that are incompatible with tight deadlines. Moving so many times for an industry that offered little stability — regardless of personal performance — also had taken its toll as my close friends and favorite places receded in the rearview mirror.
At age 31, my separation from Cox Media Group represented my second media-related layoff, with the first happening in 2015. After so many roles and zip codes, I wanted to control how and where I lived rather than having work dictate so much about me. I wanted more freedom.
Taking on a new challenge was also appealing to me. Timing in life is everything, and breaking through the walls of my comfort zone was attractive after reaching another professional obstacle.
I recognized a change in myself. If I were younger, I likely would have scanned more media job posts, scratched for more freelance work and scrapped for more full-time journalism jobs, however difficult that struggle might have been. My suitcases would have been at the ready like they had been so many times before. My nomadic existence would have continued.
But at this point, with the ownership of a different perspective, new questions were more important. What else could I do? How else could I grow? In what other ways could I be happy?
I’m pleased with where I find myself at this stage of my life.
A fresh start with a career at CallRail
My non-traditional entrance into the tech world as a UX Content Strategist has been an exciting rebirth.
Many years ago, I learned you can do anything as long as you have the right attitude and someone is brave enough to give you a chance. Each day, I’m grateful for the opportunity to reinvent myself. Each day, I try not to take my position for granted.
I’m invigorated by my team and co-workers. I’m energized when considering what we’re building together. I’m excited about where we can go with our talents powering us all. And I’m eager to continue doing my part — writing has been a passion of mine for years, and I’m so glad I can continue making a living with words.
Sure, the tech world is different than watching confetti flutter in chilled October air at Busch Stadium after Game 7 of the World Series, and it’s different than witnessing a policeman on horseback high-five drunken, delirious souls on Bourbon Street after a Super Bowl victory that captured so many great things about an eclectic city’s resilience. Still, the creativity I’ve valued for so long remains part of my daily life as I continue my UX writing journey.
For me, the desire to make something memorable has a different shape these days. But the ultimate goal remains the same: Leave a mark that I’m proud to call my own in everything I create. It’s fun to stretch myself when crafting microcopy and support documentation for our products. And it’s gratifying to begin this new phase in my life knowing that so many people are invested in my growth.
I’ve found many of the same skills I used in previous roles remain vital: An eye for detail, an embrace of critical thinking, and an appreciation for how an audience absorbs words are all critical.
I didn’t leave my old life behind completely. Instead, I bet on myself to thrive after a detour.
I’m lucky for how my situation turned out, given the uncertainty of those days back in May. I’ve learned it pays to take a leap into the unknown if you’re willing to expand the borders of your imagination. I’ve also learned that you shouldn’t be afraid of traveling a path you never considered possible, especially if it feels right.
Because when you arrive at your destination, you just might find the reward you’ve been searching for all along.
Interested in joining the diverse, friendly, and fast-growing team at CallRail? We’re hiring!
The post How suddenly losing my journalism job led to a new career at CallRail appeared first on CallRail.
By: Corinn Perry, Director of Administration
It’s that time of year again! SEED SPOT is in the process of hiring Spring and Summer interns in Phoenix, AZ and Washington, DC to help out with Digital Marketing, Impact Measurement, Ecosystem Building, and much more.
We’re on the lookout for highly motivated undergraduate and graduate students that are self-starters comfortable with working remotely. You must be ready to deliver high-quality work, interact with innovative social entrepreneurs, and dive into the fast pace and rigor of startup life!
To give more insight on the internship experience, I interviewed Bianca Buliga, our Digital Marketing Manager, who began her journey with SEED SPOT as a Content Curation Intern nearly three years ago. Here’s what she had to say!
CP: When you were a student, what attracted you to SEED SPOT?
BB: In the Summer of 2016, I was a graduate student studying Global Affairs and Management at the Thunderbird School of Global Management in Phoenix, AZ. I had recently flown out to Lima for a multi-week student consulting project with the Peruvian government. One morning while checking my inbox, I saw an email come through promoting internship opportunities with a social impact incubator named SEED SPOT.
I had never heard of SEED SPOT, had no idea what an incubator was, and had limited knowledge of what it takes to become an entrepreneur. I always thought that profit and purpose were two distinctly different paths, but I was immediately fascinated by how SEED SPOT blended the two to use business as a catalyst for social change. So, I submitted a quick application, was invited to a video interview (that I took from Peru), and was offered the position shortly after!
CP: What is one thing you did not expect or something that surprised you during your internship?
BB: During past internships, I was tasked with a lot of grunt work like grabbing coffee, making copies, or running errands. Interning with SEED SPOT is nothing like that. You’ll lead the charge on creating tools, resources, and systems that directly help SEED SPOT serve more youth and adult entrepreneurs across the nation. You’re given ownership of your projects and are looked to as the expert on your topic. You sit in on meetings, attend programs and Pitch Nights, and present your work out to the entire team (including our CEO!) at the end of your internship. It’s a hands-on, exciting internship that teaches you so much about the world of entrepreneurship!
CP: Talk about your relationship with your internship manager. What was the most valuable part of working directly with a SEED SPOT team member?
BB: C’pher, our current Chief Strategy and Operations Officer, was not only my internship manager but an extremely supportive mentor. He made it a priority to hop on a call at least once a week to catch up on life, reflect on recent progress made, and set goals for the upcoming week. He was accessible, quick to provide feedback, and eager to celebrate big wins. C’pher went beyond investing in my growth at SEED SPOT – he prioritized equipping me with transferable skills for next steps in my overall career trajectory.
CP: What was the most meaningful deliverable you worked on?
BB: I’d say that the most memorable and fun project to work on was writing “10 Self-Care Apps for Entrepreneurs (and Overwhelmed Professionals)” back in September of 2016. I got to interview a number of entrepreneurs and research self-care apps to compile a list of the top ten we’d recommend to on-the-go businesspeople. The process enabled me to better empathize with impact-driven entrepreneurs, and also made me aware of all the tools available to become a more productive, efficient, and reliable intern (and future employee). To date, it’s one of our most viewed blog posts!
CP: How did you leverage your experience at SEED SPOT when applying to jobs after you graduated?
BB: In the time between graduating from Thunderbird and being offered a full-time position with SEED SPOT, I applied to a number of other roles across the country. On cover letters and in interviews, I described the experience I gained at SEED SPOT conducting research, interviewing entrepreneurs and other stakeholders, writing comprehensive blog articles, posting to WordPress, and tracking key analytics. Potential employers were impressed by my professionalism, communication, and detail-oriented mindset – all qualities that I had honed while balancing the many exciting demands of interning with a growing startup.
CP: How can an intern make their application stand out when applying to SEED SPOT?
BB: I’d say that all past SEED SPOT interns can be described in three adjectives: hard-working, energized, and passionate. On your application, be sure to highlight how you juggled demanding deadlines or schedules in your past roles, whether you worked at an animal shelter or in retail. We love interns who’ve done their research on SEED SPOT, but we love it even more when applicants bring excitement and energy to their interviews! Talk about your passions, the change you hope to create in your community (or the world), and the ways you think SEED SPOT can develop your leadership style.
CP: What skills did you learn in your internship that you still use today?
BB: Over the year I spent as SEED SPOT’s Content Curator Intern, I learned a LOT. I witnessed the process of successfully scaling a business venture from idea-stage to launch. I delved into storytelling, website development, social media promotion, search engine optimization (SEO), and impact measurement. I interacted with SEED SPOT team members, mentors, Board Members, entrepreneurs, and partner organizations. I helped to plan large-scale events. To sum it up, I wore a number of different hats that are unique to interning for a rapidly growing startup.
Submit your internship application for SEED SPOT here today! Positions are filling fast – don’t miss out on the opportunity to jump start your purpose-driven career!
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The post Why You Should Intern at SEED SPOT (As Told by a Former Intern) appeared first on SEED SPOT.