The full version of this article was first published at: Integrating CallRail with HubSpot for Focused Ad Spend When Red Reef Digital shared a post on how they’ve been using CallRail and HubSpot to get a better understanding of their marketing ROI, it got our attention. So we asked them how the integration was helping the agency …
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The full version of this article was first published at: How CallRail Tools Can Enhance Inbound Sales Strategies Still using the old “How did you hear about us?” line? If you are, you’re also probably very aware of the tension between your inbound sales team and the marketing department. More often than not, that question …
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The full version of this article was first published at: Introducing CallScribe: Call Transcriptions, Powered by Conversation Intelligence Phone calls provide a wealth of information you just can’t get from website clicks. These one-on-one conversations offer in-depth details about your customers, and how you can improve your sales, marketing, and service organizations. But obtaining all …
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The full version of this article was first published at: 5 Essential Inbound Marketing Strategies According to Hubspot, the number of marketers who are practicing inbound tactics rose from 60% last year to 85%, while the percentage of marketers who don’t run inbound dropped by nearly half to 13%. That’s not that surprising since, unlike …
The full version of this article was first published at: How to Analyze Your Landing Page Success When it comes to digital campaigns, your landing page can make or break your success. It’s the turning point that takes visitors from “I’m just browsing” to “I’m interested” and is a key player in website conversion.But like …
The full version of this article was first published at: Four Easy to Implement Call Conversion Tracking Techniques Call tracking helps you get full credit and attribution for every call influenced by your marketing campaigns. But how can you prove the complete impact of marketing-influenced phone calls on revenue?Start tracking call conversions It’s important to …
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The full version of this article was first published at: Three Ways To Win at Hubspot’s Inbound In just a few days, we’ll be joining marketers from across the globe as we descend on the Boston Convention Center for HubSpot’s Inbound conference! With several different tracks focused on content, communication, and a slew of other …
The full version of this article was first published at: How to Track Calls from Ads Today’s most successful marketers make their decisions based on careful data capture and analysis. This is especially true when it comes to online advertising. Most PPC platforms give advertisers the ability to measure clicks, but this leaves a blindspot …
The full version of this article was first published at: Our Top Call Tracking Tips for Sales Teams Streamlining the sales process is something that’s top of mind for many of our clients, and as a result, it’s also top of mind for us. It’s no surprise that our clients care about best practices when it …
The full version of this article was first published at: Four Marketing Tracking Methods to Improve Your Campaigns Before launching your campaign, even before you start the framework, the first step in any data-driven marketing campaign should be to define goals and understand how they will be measured. Your goals will dictate what metrics are …
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