Interested in making a difference, but don’t know where to start? Here’s how to make a PT Day of Service pledge.
In today’s online-centric automotive marketplace, using CRM systems (customer relationship management) and email marketing software is obligatory, due to the tremendous sales and revenue potential you gain from maintaining a database full of your customer and prospect data. Being able to follow your leads as they move through your sales funnel, to focus on the hottest prospects, and to send them to the right sales reps — at the right time — is essential to closing deals.
But as marketers, you already know that. You’re collecting leads through your website and assigning them to your sales team. Your sales reps follow up on those leads, and then drive engagement by sending a nice intro email and asking for a response or a call back. It’s a simple and effective way to learn more the prospect’s buying needs, and then move them further through your sales cycle.
But your CRM platform is more powerful than that. You can use it to follow leads from any channel or source — phones, showrooms, display campaigns, service calls, or even direct mailers and print ads — and with that information, create targeted email marketing campaigns.
Personalization and tailored messaging is key with email marketing campaigns, so your follow-up messaging should be aimed at ensuring your dealership stays top of mind. By sending potential customers from your email list targeted messaging based on their expressed goals (which you’ve measured directly or indirectly, according to their activity on your website), you can keep your leads warm and continue the sales conversation.
What kind of emails can you send?
We recommend bucketing your emails into different scenarios, based on prospect activities, buying stage and interests.
You can send pre-purchase emails that are designed to increase or renew interest in certain vehicles. Your pre-transactional emails might include content that features benefits (like MPG, anti-lock brakes, safety statistics), financing options, and any special pricing deals you have.
Of course, don’t forget Post-Purchase emails. One of the most easily ignored, but important, parts of the customer buying journey happens after they have purchased your vehicle.
Your post-purchase emails are a real opportunity to turn a buyer into a repeat customer and keep them engaged with your dealership. With the customer data collected, you should send them a personalized thank you email, and then follow up with helpful information about their vehicle’s features and scheduled maintenance dates.
And as they are preparing to re-enter the market for a new vehicle as their payoff or lease completion date nears, you can market to them with new car specs, current finance rates, and any incentives you have running.
The post Combining your CRM with email marketing to maximize automotive sales appeared first on CallRail.
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With CallRail, Gravity Digital gives clients the attribution they need to ‘read the funnel from top to bottom’
Gravity Digital is a Houston-area full-service marketing agency that produces amazingly clever content assets like this video for their healthcare clients. When the Gravity team bundles these assets into a campaign, they’re focused on one thing: Driving more qualified website traffic for their clients.
But healthcare isn’t ecommerce. It’s not always simple to tie the key result a client is looking for (booked appointments) back to a video like the one above. It’s difficult enough for pro marketers to connect all of these dots, which makes it that much tougher for stakeholders in white coats and scrubs.
This is Gravity’s daily dilemma. What happens when the quality traffic they’re driving to their clients’ websites picks up the phone to do exactly what the stakeholder wants: Book an appointment with the practice?
Gravity started using CallRail in 2017 to clarify that picture for their clients — to draw clear correlations between their assets and campaigns and the booked appointments they were driving for their clients. It’s easy to imagine how critical call tracking was in the healthcare space. Patients in need of medical services want the peace of mind of calling the doctor’s office to confirm that the practice accepts their insurance, and has availability that aligns with their schedule.
Beyond phone calls: Getting attribution for all lead generation, in one place
While calls are the primary channel for patients booking appointments, they’re not the only one. Most of Gravity’s clients are set up with websites that allow patients to book appointments online, through a form. This was another critical conversion point that Gravity had to be mindful of when it came to attribution — how were their efforts contributing to booked appointments online? And specifically, which campaigns, keywords, and channels were driving those appointments? (And which weren’t?)
“I may have a client where I’m reporting on appointments scheduled,” explains Gravity founder and principal Casey O’ Quinn, “so we’ll have a CallRail form for scheduling appointments. And then we are displaying to them a graph that shows appointments by channel. That might have organic search, paid search, direct traffic, social referral — a break out of those big channels. And then we do the same thing for first-time phone calls: Organic search, paid search, Facebook, maybe specific campaigns. That’s something we’re reviewing with them every single month.”
For Gravity, tracking both conversion types — phone calls and form submissions — through one platform equips them to provide their clients with richer data. This allows for more optimized marketing, and a more optimized patient experience.
“It’s really cool, I think, for someone who’s on the client end to be able to either take a call or call someone back, email someone and kind of had a history to know what kind of activity they’ve had on the website,” O’ Quinn says. “What forms have they submitted in the past? Have they called us before? It’s really helpful to have information like that. And we make sure that when we do onboard a client, we’re educating them about those kinds of capabilities [in CallRail].”
Adaptable, turnkey form tracking
“Obviously, forms are always on our clients’ websites,” says O’ Quinn. “We build out a lot of our client’s websites, but even when we inherit a client’s website to manage, no matter what the website is built on — WordPress, Wix, whatever they might’ve come to us with, if we’re not tackling a website rebuild, the great thing about using CallRail form tracking is we can drop it right into any website.”
Recently, O’ Quinn and his team have been building out new forms with CallRail’s custom form builder. This simplifies their tech stack, keeping password management under control. Rather than logging in to one platform to set up call tracking, another to set up attribution, another to build a new form, and so on, the Gravity team is leveraging CallRail for all of that, and more. By adding their clients as users to their account, they can glean all of the qualitative data they need. And inside CallRail, Gravity clients can easily toggle between a patient’s form submissions and the calls they’ve made to the practice, helping them better understand their needs.
A clearer picture of performance yields optimized marketing spend
Marketing data is one of those things that can keep business owners up at night. Jumbo-sized traffic and impressions are great, but the analytical business owner sets their sights on the bottom line. How did the video campaign move the needle? How much revenue was generated by the $1,001 we spent on Google Ads last month?
Gravity trusts CallRail to help them make these ROI cases to clients. And perhaps more importantly, they bring their clients along to explain how they’re optimizing their marketing dollars to maximize return.
“It’s really cool for them to see, both on phone calls and form submissions, kind of that top end: Where’s traffic and initial contacts coming from for first touch? How are they finding us?” says O’ Quinn. “So if you’re a business owner trying to make decisions on where to invest in terms of campaigns, with CallRail, you can read the funnel from top to bottom on initial touch all the way down to conversion to see how are all these different marketing things working together to produce revenue.”
O’ Quinn told us about one Gravity client, in particular, whose double attribution yielded the data needed to provide a significant bump in lead generation:
“As an example, for one client, we had the phone call and form submission conversion data we needed to identify a campaign that was performing well, had positive ROI, but was limited by their budget. A budget increase of only 25 percent generated a 43 percent increase in leads.”
Gravity is having no problem solving that aforementioned daily dilemma for clients — connecting the dots between marketing efforts and new patients. Every day, they’re uncovering the impact of their work, and providing crystal-clear proof of ROI.
“I’m looking at a report right now for a client,” says O’ Quinn. “I will be able to say to them, ‘You had 137 first time phone calls last month. Here was the breakdown on where they came from.’ So for that client to be able to understand how their marketing is working and what’s producing results is pretty powerful.”
With CallRail’s Google Ads integration and Multi-Touch CPL report, O’Quinn can tell that same client exactly what their spend was, not just for those first-time calls, but for actual paying patients.
“We can go further,” he says, “‘Here’s how much it costs to get a conversion: $61. How many times do you want to spend $61 to go get a new customer?’ Lots of times, of course. So it’s great to have that kind of data to put right in front of them. It helps them to manage budgets and know what they need to be doing and helps us justify recommendations, too, on maybe modifying a campaign, pivoting on a campaign, increasing budget on a campaign. We have the data we need to help them make informed decisions.”
For Gravity, CallRail is a linchpin in the tech stack for each and every client — the stethoscope that measures their work and informs the prescription needed for the next campaign.
Staying motivated to study on a daily basis is tough. But forming and sticking with great study habits is of utmost importance if you want… (Read More)
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Managing your time wisely is one of the most important skills for successful people in any industry. If you work at a marketing agency, it’s the difference between gaining and losing clients.
We submitted a small survey asking agencies in our Agency Partner Program for insights they’ve gained while working in an agency’s fast pace setting. From auditing and optimizing campaigns to creating and sending out reports to dozens of clients, our agency partners offer up their best time management tips and tools for thriving in the daily grind and pivoting from project to project.
To the fifty respondents, the following questions were asked:
- How many clients/accounts have you managed at the same time?
- What time management advice can you give other digital marketers?
- How often do you report to clients and how long does reporting take?
- What are the best marketing tools you would recommend?
How many clients/individual accounts have you managed at the same time?
What time management tips can you give other digital marketers?
1. Multitaskers beware: You can’t do it all
“Determine which client or assignment is a priority each day and focus on deep work without distraction to accomplish the priority.”
Josh Gill, Inbound Authority
“I’ll schedule my SEM days on Tuesday, SEO days on Thursdays. Then I’ll reserve consulting for Monday & Wednesday afternoons and Friday mornings, etc. That helps significantly with knowing what I’m doing at any given time.”
Rob Hole, Octopus Creative Inc
“It can be easy to get caught up in the newest client or the latest project to hit your desk, but taking care of our existing clients has to be a huge priority, too.”
Ashley Williams, Cougar Marketing
“Focus on blocks of work for different areas of your work efforts. Client review, reporting, managing client relations, account management, etc. By jumping around into too many areas in too short of time, your mind cannot focus on certain tasks as well and you end up taking more time.”
Mark Subel, Two Wheels Marketing
“Delegate, subcontract, and hire virtual assistants – these make it possible to scale.”
Chris Barlow, Beeline Inc.
2. Lose the distractions (Unnecessary meetings included)
“I decided about a year ago to turn off my computer and phone notifications it was one of the best decisions I’ve made to improve my work efficiency. Emails, phone calls, texts, and social media will kill your productivity and quality of work.”
Andrew Peluso, Bananas Marketing Agency
“We keep texting and real time chat to a minimum – we do not use Slack for example. We also do not join any client’s project management tools or standing meetings.”
Gary Spagnoli, Zen Anchor
“TURN OFF NOTIFICATIONS! I’ve found that almost nothing that pops up on my phone requires my immediate attention.”
Scott Hicks, Ballyhoo Digital
3. Creating processes is key
“Try to eliminate unnecessary tasks. If you can’t eliminate them, automate them. If you can’t automate them, delegate them.” – Click to tweet
Robert Portillo, Nimbus
“Organization and preparation are key. It is absolutely true that 30 minutes of organization at the beginning of the month or project can save you 30 hours down the road. Do the extra work up front to make sure that when trouble arises, and it will, you are organized and are able to react quickly and efficiently.”
Jake Elizondo, Mark Thomas Media
“When I first started my business, I was told the only way to scale an agency is to create processes and delegate. Of course, I didn’t follow and wanted to do everything myself and all processes lived in my head. I learned the hard way that documenting every detail is well worth the time when hiring a team member. I will often video my workflow or make an audio recording so that I can clearly lay our expectations with my team.”
Lauren Edvalson, Edvalson Marketing
“If you have to do something more than once, turn it into a process. The great thing about having a well-thought-out process is you can observe it and optimize it, just like you do your marketing campaigns.” – Click to Tweet
Benjamin Collins, Laughing Samurai
4. Software and marketing automation can help
“The greatest project management or CRM tool is as good as the worst one if you don’t use it. So making sure I use the systems in place to organize and do the work needed, will always be the key to proper management.” – Click to Tweet
JR Griggs, Red Wall Marketing
“Utilizing a good project management system and planning out your week ahead on your preferred calendar has been the best thing I’ve done from managing the day-to-day, not missing anything, and still having time for my family.”
Blake Denman, RicketyRoo Inc.
5. Setting real expectations with clients
“Have a signed contract that outlines deliverables, workflow processes, business availability, and timelines. After contract and payment, set on-boarding calls for the following week reinforcing all your policies, procedures, and timelines. Set the tone and take control or your client will.”
Christopher August, Christopher August LLC.
“Under promise and over deliver. Promising the bare minimum (with outcomes that are still acceptable) gives you and your team confidence knowing that you can easily meet or surpass the expectations, often allowing you to over deliver, therefore surprising and delighting.” – Click to tweet
Client reporting: How often to do it and how long it should take
Client reporting is an integral part of the relationship between an agency and its customers. While it’s critical to communicate the work that your team has accomplished, it’s also an opportunity to educate your client on what’s driving their business and successes.
When asked how often marketers produced client reporting, the answers varied from weekly to monthly to quarterly, due to client needs. Time spent creating reports also varied, taking anywhere from several minutes to several hours per report, depending on the amount of automation and amount of detail necessary.
Average reporting frequency? Monthly.
“I’ll never forget one client who had a home-service business. Once, I got excited looking at the numbers and was showing him a big dashboard that I spent hours putting together. I was pointing to a conversion chart broken down by lead source, when he politely interrupted me and said, “Yeah, okay, Ron, I get the point. It’s going up and to the right, and that’s what we want. Looks like you’re staying on top of it.”
That was a critical lesson in knowing my audience and giving them the info they expect and understand, and no more. To this day, I’ll sometimes tell myself “up and to the right” when preparing client presentations to make sure I’m not going overkill in my reports.”
Ron Stauffer, Ron’s Websites
“Since getting the Data Studio reports dialed in, generating client reports is a breeze! We have monthly calls with clients to go over results, work completed, and the deliverables for the upcoming month.”
Blake Denman, RicketyRoo Inc.
“We typically report to clients once a month, but have one or two conversations within the month so we’re always on the same page. We use screencasts to walk through performance metrics, elaborating what each means for a client’s business. It takes about half an hour per client to prepare and record, but these performance recaps drive deep dialogue, which saves time in the long run.”
Chris Aziz, Alleyoop
What marketing tools have helped out your team the most?
There are hundreds of different software out there for marketers and businesses to use. Whether it’s collecting data, analyzing, researching, or reporting, something’s got you covered. Here are the top 7 tools our agency partners have found most useful in the daily grind:
While analytics and reporting are necessary tools of the trade when presenting findings to clients, the other half of the picture is internal organization and communication with team members.
Google Data Studio is a free reporting tool for all your digital marketing efforts that transforms your data into visuals that helps clients visualize the progress that’s being made. CallRail’s software integrates with Google Data Studio.
Slack brings team communication into one customizable, searchable interface that speeds up your team’s collaboration. CallRail offers instant notifications of call and form data through our Slack integration.
Thank you for the shout out, marketers. CallRail is an attribution software built to help businesses track their leads back to their marketing efforts through call and form tracking.
Asana is a project management tool to help teams and individuals lay out long term projects and tasks to streamline workflow more effectively.
Agency Analytics is a reporting platform for digital marketing agencies to build out in-depth reports for clients by monitoring multiple campaigns from various channels. See how CallRail integrates with Agency Analytics.
Trello is a collaboration tool that organizes your projects into boards. In one glance, Trello tells you what’s being worked on, who’s working on what, and where something is in a process.
Teamwork is another project management tool that provides businesses functionalities to manage different operations of a project and communicate progress.
Have additional time management and workflow advice? Drop into the CallRail Community and keep the conversation going!
The post Time management advice for digital marketers from digital marketers appeared first on CallRail.
By: Bianca Buliga, Senior Marketing Manager
It’s that time of year – we are officially recruiting impact-driven entrepreneurs for our Impact Accelerator running from January 27 – April 14, 2020!
Founders will be guided through building high-growth business models, creating a winning team, crafting strong go-to-market strategies, modeling financials, and nurturing investor relationships. Each founder will have the opportunity to pitch at an invite-only accredited investor event. Ultimately, entrepreneurs will pitch to win cash and other prizes to help grow their business at a community-wide Demo Day. Unlike many other accelerator programs, founders retain 100% equity when participating in the Impact Accelerator.
Our team has run a number of programs in Washington, DC supporting founders from idea to scale. Most notably, we have connected with community partners like Booz Allen Hamilton, the Association for Women in Science (AWIS), and Capitol Post to run 2-Day Launch Camps for early stage founders. Our Impact Accelerator specifically provides support for more established entrepreneurs that can demonstrate traction and need help with raising capital, securing legal advice, seeking PR opportunities, and gaining insider knowledge from a wide range of content experts in SEED SPOT’s global network.
“Through the Impact Accelerator, entrepreneurs are able to concentrate on the growth of their impact-driven startup, meet investors, and ultimately see their venture scale to make more positive change in the world. By investing in the greater Washington, DC impact economy, we will be able to help solve regional and global issues,” said C’pher Gresham, CEO at SEED SPOT.
Ben Pugh, founder of Haven, and Renee Dunn, founder of Amäzi Foods, are both SEED SPOT alumni that have gone through the SEED SPOT Impact Accelerator program. Since their time on the big stage at Demo Day, they have been scaling operations, training new staff, preparing for launching nationally, and winning major pitch competitions.
The program will meet twice weekly in downtown DC for eight weeks. For the culminating event, Impact Accelerator participants will pitch their ventures on stage in front of hundreds of DC startup community members. Demo Day will be held at the Woolly Mammoth Theater on April 14.
The early consideration deadline (which guarantees applicants an interview with a selection committee) is on Wednesday, October 2 and applications will be accepted until the final deadline of Friday, November 1.
SEED SPOT has served 557 adult entrepreneurs across the country, 75 percent of which identify as underrepresented founders. These change makers have raised $30.5 million in capital, generated $54.5 million in revenue, and have positively impacted 4.2 million lives. Join the ranks of impressive SEED SPOT alumni by submitting your application HERE.
The post SEED SPOT Accepting Applications for Spring 2020 Impact Accelerator in Washington, DC appeared first on SEED SPOT.
As a wise man once said: “There are known knowns, and there are known unknowns.” Sure, we’re paraphrasing a bit here, but there’s still some essential truth to this morsel of epistemic logic, especially when it comes to digital marketing. After all, it’s a known known that a contact form is a superb method of attracting and converting high-quality leads.
But there are also the “known unknowns” in this equation: What mistakes or oversights might be resulting in your forms not performing to their full potential? And what can you do to fix them? Fret not, dear reader, because the answers are simpler than you might think.
In many cases, companies use contact forms that are confusing, long, or just plain boring, which can cause website visitors to click away from your site. The hard truth of the matter is that — even if you attract your visitors’ attention with your engaging content — it’s possible to turn them off with a poorly designed contact form.
In this post, we’re going to highlight some contact form blunders that cost you leads, and what you can do to fix them.
Mistake 1: Your form is so long it scares visitors away
If your contact form is too long, it’s guaranteed to make your prospects run the other way. That’s because long forms or overly complicated ones are overwhelming, and many of your website visitors will immediately give up on them. At the same time, you want to give your leads the chance to express their needs and wants so you can qualify them effectively.
The Solution: Keep your forms on the short side and include no more than six form fields. Some studies suggest that as few as three fields is the ideal number. A HubSpot study of 40,000 contact forms found that reducing the number of form fields from four to three improved the conversion rate by nearly 50 percent.
While it’s tempting to try and find out everything about your clients, only ask for information that you absolutely need to know. At the very least you’ll need to know their names and how to contact them down the road. When deciding what to ask your prospects, keep in mind that contact forms shouldn’t take more than one or two minutes to fill out.
Mistake 2: Your form doesn’t work right
How would you feel if you filled out a contact form, only to find it didn’t work? Chances are you’d be pretty miffed, and you probably wouldn’t bother filling it out again. Sometimes contact forms do break, or stop working right for no apparent reason. You might find that your submit button doesn’t work anymore, or that the contact form keeps displaying an error message. If your visitors run into this problem when they fill out your form, they probably won’t stick around for long.
The Solution: Luckily, there’s a simple fix for this one. You can avoid this problem by testing out your contact forms regularly to make sure they’re working properly. In addition, you should always test your form if you notice that your number of conversions suddenly drops for no apparent reason. By regularly testing your form, you can catch any problems and fix your form before it negatively impacts your customers.
Mistake 3: Your form is a hot mess on mobile
Since many of your customers browse the web on mobile devices these days, it’s essential that your form is optimized for mobile. In fact, more than 50 percent of web page views take place over mobile devices, which is why it’s so important to have mobile-friendly forms. For website visitors, there’s nothing worse than a contact form that doesn’t work right on mobile. A form that’s unresponsive, has messed up labels, or is hard to see is a sure way to wind up losing your leads.
The Solution: The first step is to test out your contact form on various mobile devices to see how well it performs. If there are issues viewing or filling out the form on mobile, then it’s time to take action. Your best bet is either to switch to a website template that’s optimized for mobile, or to hire a web developer to correct the problem. After making the necessary fixes, be sure to test your form again to make sure it’s working right.
Mistake 4: Your layout is annoying or confusing (or both)
The last thing you want is to drown your website visitors in a sea of text. Your form needs to be simple to read and understand if you want your visitors to actually fill it out. It’s a known fact that website visitors won’t stay long on a site if it doesn’t engage them, and they won’t waste their time on a confusing contact form. When it comes down to it, your form layout is just as important as the questions you ask or the fields you include.
The Solution: Be sure to design a form that’s easy for your website visitors to read and understand. Some of the most important guidelines for designing your forms include sizing your input fields correctly, placing each label directly above its input field, and only including one question per row. By following these guidelines, you ensure that your form is easy on the eyes and simple for your visitors to fill out.
Mistake 5: Your form sent message leaves visitors hanging
No one likes being ghosted, and the same goes for people who fill out your contact forms. You definitely need to have some type of message confirming that the form was successfully submitted. This assures your new leads that you’ve actually received their information and will be following up with them shortly. Still, you want to avoid just sending a generic, boring old message like “we’ve successfully received your form.” Instead, you want a message that will make them excited about starting their customer journey with you.
The Solution: Create an engaging “form sent” message that tells your leads exactly what to expect from you. Give them an idea of when they’ll hear back from you and let them know who will contact them. Another important practice is to fill them in on how often they will receive communications from you.
To make your message even more engaging, include content tailored to your specific audience. This can include links to relevant blog posts, e-books, or other content that addresses their needs and provides value. By sending useful resources, you can make a positive impression on your leads, and encourage them to keep moving down your sales funnel.
These five contact form mistakes are very common and often end up costing companies leads. The good news is that these mistakes, while annoying and disruptive, are actually pretty simple to correct. That said, it’s important for all companies to regularly monitor their contact forms. This way, they can address any issues as they come up and avoid losing leads due to a contact form mishap.
The post 5 contact form mistakes that are costing you leads (and how to fix them) appeared first on CallRail.
A new sales world needs new strategies
An always-connected, information-laden world has completely changed the sales process. Consumers now lead their own purchasing journeys. They’re using more sources than ever to research decisions, with an endless and cluttered sea of information literally at their fingertips. So how do you make your channel marketing content stand out – and help your partners understand the complex art of getting it out at the right time?
That’s where next-generation PRM platforms can help. They can support you in creating a channel marketing game plan optimized for this new sales frontier.
Work together to build brand potency
PRM tools can help partners understand that a marketing plan can no longer just consist of a one-off run-of-the-mill email attachment. Effective content has to be engaging, informative, and optimized for that consumer-led purchasing process. Having multiple touch points is also key.
Having customized, co-branded content easily available empowers reps to access and use it on the fly – a must-do for success. It will make them more adaptive and reactive, and ultimately, more in tune with the customer. It can even take your partners a step further, allowing them to make content discoverable, rankable, shareable and usable. Sound like it could be complicated? It doesn’t have to be. A good PRM solution makes it easy to help reps become marketing gurus.
Teach reps how to guide buyers through the journey
How do you ensure your partners have the resources and guidance they need to effectively use marketing content? Just borrow a time-proven strategy from the sports world. Playbooks set out a team’s in-game strategies for tackling a variety of scenarios. A marketing playbook does just the same, and a PRM can help you create and share them with your partners.
The best strategy is to arrange marketing content into playbooks that guide reps through different scenarios – verticals, personas, life-cycle stages or business outcomes. Each playbook should contain clear, step-by-step instructions so that they’re functional and easy-to-use. This always-ready guidance is invaluable. Creating process paths for partners and their reps takes away the heavy lifting on their end, making buy-in and success way more likely.
Help partners become thought leaders
Anyone can forward static, mundane content and parrot out taglines. A PRM solution helps partners grow beyond that. They’ll understand the importance of quality content and the art of using it at the right time. They’ll build valuable insight into prospects’ strengths and weaknesses. They won’t be afraid of challenges because they are problem solvers armed with a toolbox of tried-and-trued processes and a library of relevant content. They’ll find further success in their field.
With that kind of insight and know-how, a partner can become a thought leader that both customers and industry see as a valued and trusted information source. That’s a win for everyone. It’s empowering for the partner, an immense boost to brand potency and thus, has the ability to impact overall revenue and success.
Keep the right tools in hand
Having stand-out channel marketing content and a clear process for using it is vital to the B2B sales cycle. Next-generation PRM solutions are invaluable in helping you develop and execute a strategy. With them, you can help reps become skilled and versatile professionals that truly understand the sales process. Together, you can build the customer-centered experience that is key to success in the modern market. You can support partners on their path to thought leadership. Successful channel marketing in our complex sales world is possible – you just need the right modern tools in hand.
We hope you’ve enjoyed part one of our five-part series. Follow LinkedIn and Twitter for updates, or visit our blog page next week for part two. Read the eBook that inspired the series here: The Ultimate PRM Guide