A Brief Guide to SEO Tracking

The full version of this article was first published at: A Brief Guide to SEO Tracking

“SEO” is one of those buzzwords that many claim to understand. The reality is that SEO isn’t a cut-and-dry formula; there are seemingly infinite factors at play that can influence your website’s ability to drive traffic.The overarching goal of SEO is to make improvements to a website with the goal of boosting organic traffic and overall site performance. But how do you know whether or not your efforts are delivering results? By keeping tabs on a few SEO KPIs, you’ll have a better idea of how to track SEO progress and the impact your current SEO efforts are yielding. KPIs for Tracking Efforts One item to remember when viewing each of these KPIs is to understand that having a technically sound site will impact each of these. Use of canonical tags, indexation, pagination, broken links, etc. cannot be overlooked in terms of importance when it comes to SEO. Foundational pieces like these should be fixed before moving onto more strategic efforts.   Another piece of information that can’t be downplayed is that many tasks that are completed in SEO are done to prevent something damaging from happening to your site. You may not be able to see a direct positive effect, but the hit or penalty that you avoided by making the changes make it well worth the time. Organic Traffic One of the most obvious KPIs for SEO is organic traffic, or how much traffic is being driven to your site through search engines. Organic traffic can stem from…
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