Facebook Remarketing Keeps You on Your Customers’ Minds!
Were you ever on Facebook and suddenly an ad appears from the website you had just visited? This is known as Facebook remarketing. It’s a phenomenal tool that allows you and other business owners to advertise to specific people who have Facebook accounts.
You may ask, “How does Facebook remarketing help my business”? Facebook remarketing works by following your customers’ activity on the web and connecting them to your unique ad or special offer.
When a visitor goes to your website, they are “tagged” by placing a small snippet of code (Facebook pixel) on your website. This is the way you are able to track them. Then, when that same visitor is scrolling through their Facebook feed, your ad will appear to remind them of your product or the great promotion you have to offer.
(Photo source: Giphy.com)
Facebook Remarketing Builds Your Website Traffic
Facebook remarketing builds your website traffic by targeting specific custom audiences you want to attract. Once you’ve placed the Facebook code on all of your website pages, you can set up specific audiences with filters according to the pages they’ve visited. If you sell books but want to target only people interested in travel books, you can set up a custom audience that shows ads to only people who have visited your pages with the keyword term “travel books” in the URL.
Why you Need Facebook Remarketing
The power of Facebook can’t be ignored. Facebook gets 22 billion ad clicks per year and 700 million views a day. You would be giving up the opportunity to advertise on the one of the most viewed billboards in the world if you chose not to use it!
Facebook connects you with customers who’ve already shown interest and re-engages them, making your ads more impactful. People are known to prefer buying products that they have positive feelings for already, have inquired about, and/or have previously purchased.
When a potential customer has engaged with you on your site and again on Facebook, you have more of a winning chance at converting them into a sale.
Our customers ask us all the time about the benefits of Facebook remarketing and those who have implemented remarketing have seen impactful results!
Are you interested in learning more about how FB remarketing?
What special audiences would you like to connect with on FB?
Would you like a personalized demo just for you and your business?
We would love to hear from you! Give us a call at 619-481-6511 or feel free to leave a comment below.
Blog Post by Eve Dimesky