Route Calls by Location with Geo-Routing

The full version of this article was first published at: Route Calls by Location with Geo-Routing


If your company serves multiple geographic areas, or has multiple locations that serve different areas, ensuring callers reach the right person on the other end of the phone line can prove difficult. Your clients don’t enjoy being put on hold and transferred, or having to repeat the same information time and time again from agent to agent. In order to eliminate these inefficiencies and increase customer service, a crucial component in your phone call strategy should be effective call routing. That’s why we’re excited to announce the release of Geo-Routing – a new step in CallRail’s Call Flow Builder to help you route your incoming calls based on the caller’s geographic location. Geo-Routing helps you send your customers to where they need to go, in the most optimal fashion. Flexible, Location-based Call Routing With this advanced call distribution tool, you can choose where you want your incoming calls to be routed based on the location of the caller. Choose to route callers either by the area code provided within their caller ID, or have them manually enter the zip code of where they are located. Nested inside the Call Flow Builder, simply enter the specific area codes or zip codes that correspond to your business locations and calls will flow the way each location wants their business to run in separate Call Flow branches. CallRail’s Geo-Routing also offers backup routing, so callers out of your defined service areas can route to a default number of your choice. Run Reports by Location Combine Geo-Routing with CallRail’s powerful call…
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