By: Jenna Fitzgerald, Market Analysis Intern Despite the varied causes social entrepreneurs stand for, they all seem to have one major thing in common: vision. These visions for the future include their individual purpose, the impact they wish to have on society, and the values they hope to embody throughout the arduous process. However, visions can oftentimes be too lofty, generic, or vague without a corresponding action plan to map your pathway to success. Setting goals for the short- and long-term is essential for entrepreneurs who want to see measurable results in the creation and evolution of their business ventures. Proceeding without a set list of achievable goals can seem disorganized and discourage customers and other professionals in your network from working with you. Ultimately, basing your venture’s success on impulsive decisions rather than thought-out goals is risky. Whenever possible, value a structured plan and timeline over hit-or-miss whim and instinct. To help convince you further, I have compiled a list of benefits that arise from setting and following your customizable action plan: Thinking critically about your business venture’s short- and long-term goals will help measure your progress along the way. Simply knowing what you want will keep you focused on pursuing those specific goals. Having a thoughtful list of objectives you hope to accomplish will provide you with clearer focus in achieving your goals and will propel you forward in the process. Some goal-setting experts advocate for the SMART system as a great place to start: + S –…
Read More: You Can’t Score without GOALS
