What is Google My Business and Why Should I Use it?


No Comments We are extremely lucky marketers here at Lightpost Digital! Every day we help a wide range of local business owners throughout the US. Our clients range from doctors, lawyers, to tour operators and decorative hardware craftsmen. Not surprising, the one thing they all share is their desire to come up first on a Google search! Because SEO (search engine optimization) is such a huge part of what we do, people ask why Google+ and Google My Business are worth their time and effort. Google is the dominant search engine on the Internet, with 67% of the market share. We tell our clients that every small business needs to set up these accounts because of this one fact alone: small businesses will increase their odds of getting highly targeted visitors from Google’s organic search results when they have a Google account. We’ve heard many marketing experts say this about Google: “It’s their sandbox and they love when you play in it”. For every small business, it’s a no brainer and even more so because it’s free! Show People You’re Open For Business With Google My Business! Google My Business is by far the easiest and most convenient tool for small businesses to manage their online presence across the Google network. When you use it, you make it easier for your customers to find you and tell them what is most interesting and pertinent about your business. Google My Business has so many features rolled up into one simple dashboard. It’s…
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