Last week I had the opportunity to spend time with Hiliary Robertson, Partner Operations Manager at Optimizely for a webinar on how Optimizely is eliminating the dreaded 80/20 rule in their partner program by recruiting the right partners, keeping things simple, making partnership a part of your organization’s culture, empowering partners to be successful, and not being afraid to leave behind tactics of the past. One of my favorite parts of our webinars is when members of our live audience can ask questions — it’s in these moments where some of the best knowledge transfer takes place. If you missed the webinar last week, you can catch the recording here. In the meantime, there were four great questions Hiliary answered that deserve some extra attention: What changes have you seen in your partner program benefits over the last couple of years? Some of the changes that we’ve seen in our partner program benefits are really around scalability. When we first launched our partner program, we were very focused on providing co-marketing benefits to all of our partners, as well as the ability to come in and meet Optimizely’s sales team. We were doing events together, webinars together, and Optimizely was putting in quite a bit of marketing effort to make our smaller partners successful. As we began to work with larger agencies, we found that they had their own marketing teams and they weren’t that interested in hosting a happy hour in New York with Optimizely. They were more interested…
Read More: Webinar Q&A with Optimizely: Designing a Partner Program that Eliminates the 80/20 Rule