By: C’pher Gresham, National Director of Expansion Steve Case, the preeminent entrepreneur and investor, wrote his first book “The Third Wave: An Entrepreneur’s Vision of the Future”, about the future of the Internet. While adopting a forward-thinking perspective, Case incorporates his experience as the founder of AOL to demonstrate how the next phase of technological development, referred to as the Third Wave, will shape the future for entrepreneurs, corporate executives, and society. I dove into this book while on a weekend trip escaping the Phoenix summer heat. There are several elements woven into the book that make “The Third Wave” not only a great read, but a thought-provoking read. Mr. Case tackles great swathes of futuristic thinking including: how the Third Wave acts as the newest phase of the internet, how the tide is shifting from traditional innovation clusters to cities across the USA, and finally, how impact investing will play a greater role in the years to come. The Third Wave is the internet of everything. Mr. Case begins the book by explaining each of the three Internet waves. The First Wave of the Internet built essential infrastructure – literally connecting the physical infrastructure with cables and building modems to transmit data between computers. The Second Wave connected people and built on top of the existing infrastructure. The Second Wave has produced powerhouses like Google and Facebook. The Third Wave will create the “Internet of Everything” through deep connections within every portion of people’s lives and by becoming ingrained…
Read More: Where does Steve Case see Opportunity? The Third Wave – A Review of Opportunities for Entrepreneurs in the Years to Come