No Comments 4 Ways to Drive Traffic to Your Dental Website Did you know that 80% of all dental patient leads, other than referrals, are coming from search engines? Online marketing is the best alternative to traditional marketing for increasing demand for your services. It is affordable, trackable, and it allows you to pay for performance. This is a more targeted approach than simply placing an an ad. Our experience tells us that online marketing is the only paid marketing you should do for your practice! Everyone who lands on your website will be prompted to pick up the phone and call your office or send an email. In this article, you will learn how to drive traffic to your optimized website, generate new patients, and turn your dental website into a sales machine. 1) Increase New Patient Acquisition With Google AdWords There are many free tools to optimize your E-marketing plans and the problem is that many of your competitors are using the same free tools. A paid ad is the most powerful and affordable way to drive traffic to your website. With a paid ad, your practice will have a prominent position on the web because paid ads are listed ahead of the #1 dentist that appears on the results page of an organic search. Here is an example of a Google search for, “best dentist San Diego”. Each search results page typically has up to 5 ads on top of the page, and 5 at the bottom.…
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