If you are reading this, then you are most likely in sales (or smarketing). As you already know then, keeping your pipeline filled with (qualified) prospects is no easy feat. It requires patience, practice, hard work, and definitely some innovation along the way. Add another layer to the equation and even more complexity when we talk about keeping your partners’ pipes full. Providing your partners with the tools they need to successfully market your products can be quite the daunting task.Balancing lead management with effective sales prospecting can be a challenge for any business—no matter the size. However, failing to routinely empower your partners to grow their pipelines inevitably results in inconsistent commissions and irregular revenues (and nobody likes that, let alone the actual partner sales rep).To help with this complex process, consider fine-tuning these 3 sales prospecting ideas (and make sure you empower your partners through knowledge transfer as well). 1. Effective Emails We live in the era of constant connectivity and accessibility. That’s why it’s important to encourage your partners to utilize every possible mode of communication. While cold calling and direct mail are traditional methods (even the term traditional makes my skin itch), it’s important to boost digital marketing efforts.We get it. Developing effective cold email templates can be difficult. Need some advice to pass on to your partners? Below are the core elements of a successful email template: Personalized subject lines that encourage readers to open the email (keep this short, the shorter the better, ideally…
Read More: 3 Sales Prospecting Ideas to Fill Your Channel Partner Pipeline
