At Allbound we’re more than just a software company. We’re a team of passionate individuals working together to change the way sales and marketing is accomplished in the channel. Our sales and marketing leader is #AllStar Jen Spencer, Allbound’s community-loving, straight-talking, standard bearer of authenticity whose passion for transparency and true partnership is flat-out contagious. It seems everyone working here at Allbound — especially those on the leadership team — have extensive experience working either for companies with channel partners. How does your past experience help guide you in your role as director of sales and marketing at Allbound? So, before I came to work for Allbound, I used to work for a company where I was responsible for overseeing all of the marketing that we did — mostly for direct. We had all of these sales reps who were trying to sell a product. Now interestingly enough, 80% of our revenue for the company came from our channel partners. Whoa. That’s a lot huge chunk of your annual revenue. What did marketing collaboration look like between your team and your partners? They (our partners) would come bringing us flash drives and would say please, put on this flash drive whatever you possibly can so I can take it back to my team so I can be more informed so I can sell better. That just doesn’t seem to be an effective use of anyone’s time. Yes, well we were trying so hard to scrape together different tools and utilities…
Read More: Meet #AllStar Jen Spencer: Allbound Director of Sales and Marketing