Maybe you have read about it in marketing articles (perhaps even on this blog), attended a presentation about it at an industry event or heard about it from co-workers, but you might still be wondering: what exactly is marketing automation? Or perhaps you’re well-versed in the ways of marketing automation, but you need a simple way to explain in to a colleague. The infographic below has you covered. If you’re interested in reading more about marketing automation, why it’s an essential business tool, how marketers can convince their decision-makers to invest in marketing automation, how to choose a marketing automation system, and much more, be sure to download our eBook, The Marketing Automation Field Guide: Getting Started with Marketing Automation for Microsoft Dynamics CRM. Happy Marketing! (Click to enlarge) (Click to enlarge)
Read More: Infographic: What is Marketing Automation?