How ClickDimensions Uses the GoToWebinar Integration Internally

Note: This is an update to an earlier post on the same topic. Have you ever been really interested in a ClickDimensions feature, but not sure how you could use it at your company? In this post, we are going to show you how we use our GoToWebinar integration at ClickDimensions, which may inspire you on how your organization can use it too. All ClickDimensions customers and partners have unlimited access to our training classes through ClickDimensions Academy. Since we deliver all of our training via GoToWebinar, we can take advantage of the ClickDimensions GoToWebinar integration. By using this integration, we can easily see if our customers are taking advantage of our training. Doing so helps us get a sense of how engaged they are with our company and product, and tells us when we should extend new invitations to join our training. We can even see which individuals at each company have participated in each training session. The ClickDimensions GoToWebinar integration creates event participation records in CRM when someone registers for an event, such as our Academy training. Event participation records are automatically linked to an individual’s contact record in CRM. You can view all event participation records by navigating in CRM to Marketing > Event Participations. After every webinar, event participation records are updated to show whether the individual attended or not, and if so, how long they attended the session: This is great if you are looking at individual contacts and want to see their attendance, but…
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