What is UTM tracking? In short, UTM tracking is used by Google Analytics to uncover where visitors come from. This is done by adding UTM parameters (also known as a UTM tags or codes) to a URL in order to help track the source of the visit. How does ClickDimensions work with UTM tracking? When you associate your email send to a CRM campaign, ClickDimensions automatically adds UTM tracking to the email. This option can be found in the advanced settings on an email send record. This field defaults to “Yes.” What UTM parameters does ClickDimensions add? ClickDimensions adds the minimum three parameters Google Analytics requires to use UTM tracking. The other two would need to be added manually. Name UTM Code Value Campaign Source utm_source ClickDimensions Automatic Campaign Medium utm_medium email Automatic Campaign Name utm_campaign (CRM Campaign name) Automatic Campaign Term utm_term Manual Campaign Content utm_content Manual Example of link automatically generated: http://www.clickdimensions.com/? cldee=ZXJ5a2EuYWRhbXNAY2xpY2tkaW1lbnNpb25zLmNvbQ%3d%3d&utm_source=ClickDimensions&utm_medium=email&utm_campaign=Golf%20Fundraiser (Please note: the “cldee” parameter is ClickDimensions’ tracking code and unrelated to UTM tracking) How do I add the other UTM parameters manually? If you would like to add just the two UTM parameters that ClickDimensions does not add, you would format your URL as follows: http://www.clickdimensions.com?utm_term=Spring2016&utm_content=PPC Once the email is sent, ClickDimensions will add the additional three. Please note, tracking is not added in emails sent using the Test button. Example of a link once it has been sent: http://www.clickdimensions.com/?utm_term=Spring2016&utm_content= PPC&_cldee=ZXJ5a2EuYWRhbXNAY2xpY2tkaW1lbnNpb25zLmNvbQ%3d%3d&utm_source=ClickDimensions&utm_medium=email&utm_campaign=Golf%20Fundraiser Can I add all of the UTM parameters manually? Yes, you…
Read More: Google Analytics UTM Tracking and ClickDimensions Emails
