February 26th, 2016 // Nicki Allen [embedded content] The Loyalty Effect states that “Making loyalists out of 5% of customers would lead, on average, to an increased profit per customer of between 25% and 100%. If such a small improvement in customer evangelism can so greatly impact your business, imagine how valuable the loyalty of your partners — your resellers, distributors and agents — could be. Being that most channel partners are supplier-agnostic, you, the supplier, must strive to foster partner loyalty to nurture and grow both your partners and your common customer base. In this 30-minute webinar, you’ll learn how to build brand loyalty with your partners through transparency, trust, and true collaboration.
Read More: Recorded Webinar: How to Build Brand Loyalty with Partners