Segmented marketing lists are your email marketing friends. You should already be segmenting your lists, especially because a marketing list can only be associated to one subscription list. But if you haven’t gotten into the habit of separating your subscribers, now is a great time to start. Your lists should not only be segmented in a way that reflects the type of content your recipients will be receiving (for example, a marketing list of women specifically for a women’s clothing line), but should also be segmented based on frequency. Think of your recipients in batches. Your A-listers are recipients that opted in to receive all of your emails and frequently interact with them. Group B consists of recipients that opted in for everything, but only occasionally interact with your emails. Groups C, D and so on are recipients that only opted for the occasional email, are mostly inactive contacts or don’t respond to your emails at all. When you know which recipients respond well and which ones don’t, you can start to figure out why they aren’t engaging and convert those B and C groups to A-listers in no time. Still need convincing? Here are a few of the reasons why you should use segmented marketing lists. 1. Obtaining audience insights. Do you know if you have more male or female subscribers? If your business is more local in nature, how many of your subscribers are from your area? Is one group of subscribers responding more than others to your…
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