As many of you may already know, last week INBOUND15 took place. I have to say, even though it’s been a full week since the conference occurred, I am still processing all of the material.
As a result I am a tad overwhelmed on what to implement right away and what to put off. Which is often one of the many obstacles that take place after attending an incredible event.
My own personal method to processing all of the information I learn while attending an event is to categorize it into two buckets. The buckets are:
- Good to know
The actionable items can be implemented right out of the gates. Similar to a school bell ringing, I’m able to run out of the classroom and apply that actionable item right then and there.
The good to know items don’t require an immediate plan to take place; they’re more or less helpful to supporting my role or another teammate’s responsibilities. Usually these items consist of statistics, theories, and/or an alternative view on an effective strategy.
In an effort to spread the INBOUND movement experience, I’ve listed a few of the actionable and good to know takeaways I found valuable while attending the event.
In Mike Schneider’s Session, ‘The Right Person, Right Message, Right Time; Using Context to Anticipate User Needs‘ he mentioned setting up where, when, and who personas for your website and/or downloadable app. Depending on whether your business sells a product or service, the app functions you can set up to collect user data can come in handy. Combining the users information to create targeted campaigns based on their location and interests is an incredible value add to increase revenue on the back end. This type of functionality is particularly helpful for retail stores, restaurants and/or and companies looking to utilize the customer data for a joint venture opportunity with a service or product related business.
Another actionable item I learned was from Dr. Carmen Simon’s presentation on, ‘The Neuroscience of Memorable Content‘. In her discussion she mentioned that up to 90% of content is forgotten once it is read or heard. This hit home for me as an actionable item because it directly relates to my professional role as a content writer. Dr. Simon suggested using change to draw attention but that 10% of your messaging should remain consistent; as our brains equate consistency with credibility.
Good To Know Takeaways:
Personally, Breñe Brown’s entire keynote presentation on ‘The Importance of Vulnerability‘ was good to know. What specifically stood out to me in her presentation was her comments on shame storms and how women and men have specific triggers that create reactions. Whether looking to create good or bad responses, Brown’s research studies found that men’s personal triggers are based on appearance and being perceived as weak, where as women’s triggers are based on appearance and image. Not entirely shocking, but incredibly worthwhile for engaging audiences based on gender personas.
Another good to know takeaway from the event was Jessica Gioglio’s presentation on, ‘Pushing Boundaries and Borders with Global Content‘. Similar to how you would engage with your friends online, she was able to determine the value of a products journey and how a company can engage as well as influence their customers socially through 1-on-1 personalized contact.
If Dr. Simon’s 10% consistent messaging research rings true – the consistent message I personally walked away from the INBOUND event with was – connect authentically with your audience and most importantly be consistent with your messaging and branding.
So for any first timers out there, remember – be bold, be brave and be authentically you!
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