CallRailCallRail Introduces Direct Connect for MarketoG2 Crowd Names CallRail #1 In Call Tracking Satisfaction5 Ways to Determine which Types of Leads are Driving Revenue[Infographic] Why Call Analytics?RoboRail: CallRail’s Anti-Spam TechnologyEase of Local Listing Verification with an Organic Call Tracking NumberDigital Marketing Agency Increases Client Retention Rate by 20% with Call AnalyticsContent Creation Tips: Create Content from Call Recordings3 Track Hacks: Your Quick Start Guide for Call TrackingQuarterly Call Volume: Q3 2015 http://www.callrail.com Phone Call Tracking, Recording, & Analytics Mon, 04 Jan 2016 21:41:47 +0000 en-US hourly 1 http://wordpress.org/?v=4.3.1 http://www.callrail.com/blog/callrail-introduces-direct-connect-for-marketo/ http://www.callrail.com/blog/callrail-introduces-direct-connect-for-marketo/#comments Mon, 04 Jan 2016 21:33:57 +0000 http://www.callrail.com/?p=4494 CallRail, the market leader in self-service call analytics, today launched a direct integration with Marketo, the leading provider of software and solutions designed to help marketers master the art and science of digital marketing. CallRail is now part of Marketo LaunchPoint™, the most complete ecosystem of best-of-breed marketing solutions. LaunchPoint’s innovative providers span analytics, big data, content marketing, events, webinars, lead data, lifecycle marketing, online ads and campaigns, sales tools, and social media. Marketo’s marketing automation software gives marketers an understanding of lead life cycles via form submissions, clicks, and other online activities. The CallRail Direct Connect Marketo integration provides marketers with a holistic view of inbound lead actions by including telephone call activity directly in the Marketo platform, thus alleviating attribution blind spots. “Conversions are occurring more frequently over the phone,” said Lance Weatherby, Vice President of Marketing for CallRail. “CallRail’s direct integration with Marketo provides marketers with visibility into this increasing…
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