We spend a lot of time talking with and observing our customers. They are the best PR pros in the world, and the way they do their jobs shapes our product roadmap. Our mission is simple: build a solution that supports the best PR workflow for the best PR outcomes.
While many believe PR is an art, we are learning that it’s a science. There are specific steps the highest performers take, which leads them to higher rates of success, consistently, than their PR colleagues. If we can capture these steps and bake them into our product, we can help the entire industry deliver better PR outcomes.