The full version of this article was first published at: PT and OT Evaluation Codes Cheat Sheet articleNov 3, 2016 | 5 min. read Founder Letter: My Evaluation of the New PT and OT Eval Codes Over the last several years, healthcare providers in general—and rehab therapists, specifically—have been hit with a seemingly constant barrage of regulatory …
The full version of this article was first published at: What’s in a WebPT Membership? articleOct 24, 2016 | 5 min. read Last Legs: The Compliance Vulnerabilities of Dead or Dying Software Rusty mechanical equipment. Creaky carnival rides. Wobbly chairs. People are naturally skeptical of things that are dilapidated, rundown, or slipshod—and with good reason. After all, …
The full version of this article was first published at: How to Maintain Brand Consistency Across Your Partner Sales Channel If it isn’t already, brand consistency should be your primary concern in the channel, as far as content goes. Why? Because people buy from brands they trust. And the first step in garnering trust is …
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The full version of this article was first published at: Conquering Credentialing: What PTs, OTs, and SLPs Need to Know About Insurance Enrollment articleJun 23, 2014 | 7 min. read How to Negotiate Payer Contracts (Part 1): Making a Plan In today’s healthcare payment landscape, every dollar counts—especially in the physical therapy realm, where increasing regulations and …
The full version of this article was first published at: 4 Things You Don't Want to Hear From Your Channel Partner Sales Team Working with your partner sales team can bring up some small issues while you’re still getting the kinks worked out. This is especially true when you have a somewhat complicated sales process, or …
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The full version of this article was first published at: Common Questions from Our New PT and OT Evaluation Codes Webinar articleNov 3, 2016 | 5 min. read Founder Letter: My Evaluation of the New PT and OT Eval Codes Over the last several years, healthcare providers in general—and rehab therapists, specifically—have been hit with a seemingly …
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The full version of this article was first published at: Wow, There Are a Lot of Partners Out There! Choosing, Engaging and Developing the Right Partners This post is part two of a six-part series. Want to start at the beginning? Here you go. Much like Aziz Ansari questioned in his book Modern Romance, it …
The full version of this article was first published at: Channel Strategy Tips From Top SaaS Companies In the recent past, vendors selling SaaS solutions were hesitant to jump into indirect sales, concerned that the subscription-based selling and support model that SaaS relies on wouldn’t combine profitably with what the channel offers. But recently, there …
The full version of this article was first published at: How to Quickly Move on When Separating from Your EMR articleOct 23, 2012 | 4 min. read How to Pitch an EMR to Your Clinic Director (or Your Staff) Today’s blog post comes from WebPT Copywriters Char Bohnett and Erica Cohen. You’ve done your research; scoured the …
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The full version of this article was first published at: Are Your Partner Communications Laughable? There is another 80/20 rule at play in channel programs. It seems that eighty percent of companies flat out don’t communicate proactively with their partners. The other twenty percent barely do. I wish I could say I was embellishing, but …
