Offering financing options that enable patients to pay off their balance in manageable installments over time may be best for everyone involved.
Facebook is the world’s most popular social network, making it a leading digital advertising channel for marketers. Millions of businesses use Facebook to tell their brand’s story, increase website traffic, and improve sales. And for digital marketers whose work revolves around phones, Facebook call conversions are quickly becoming a key revenue driver.
According to the most recent estimates by BIA/Kelsey, native social ads are expected to drive nearly 23 billion calls and $72 billion in revenue in 2020. With so many phone calls being driven by social media, it’s time marketers start optimizing their social ads for these valuable Facebook call conversions.
Here are four top ways you can start driving more phone calls — and sales — from the Facebook ad network.
1) Mobile Facebook conversions are on the rise
First and foremost, the best way to start driving phone calls from your Facebook ads is to consider the mobile experience. Nearly 93 percent of Facebook’s daily active users (DAUs) accessed the platform via a mobile device in 2016 — that’s roughly 1.15 billion people. Mobile advertising represented approximately 84 percent of Facebook’s advertising revenue in 2016, and that number is expected to continue to grow.
So, as advertisers look to drive conversions from Facebook, it’s critical to think mobile-first. To create those phone call conversions, marketers need to target smartphone devices with mobile-optimized ads and landing pages whose clear call-to-action is a phone call.
2) A clear CTA gets more conversions
Ads on Facebook appear either directly within a user’s News Feed, or adjacent to it if they’re browsing on a desktop. There are two distinct CTAs Facebook provides advertisers that can drive phone calls: users can call directly from your Facebook ad with a “Call Now” button or they can click-through to a landing page on your website.
Facebook click-to-call features make mobile calls easy & instant
As part of Facebook’s click-to-call ad service, you can place a prominent ‘Call Now’ button (or similar CTA) within your click-to-call ads. A ‘Call Now’ button is one of the simplest and most effective tools when it comes to driving phone calls from your Facebook Ads. Available via Facebook Reach ads, this feature allows customers to call you right from the ad within their Facebook News Feed.
When using a CTA, consider how both the ad copy and graphics can be optimized to drive phone call conversions for smartphone users. We recommend using location-specific copy and local phone numbers when targeting prospects who are located nearby to your business.
Driving users to mobile landing pages
If you choose to send users to a landing page via your Facebook ads, always remember to optimize your site for mobile. With nearly 93 percent of Facebook DAUs visiting the site on their mobile device, you want to make sure your landing pages look great on any smartphone or tablet.
Once you ensure your landing page is mobile-friendly, it’s important to highlight your call-centric CTA in order to drive more phone calls. Use clickable call buttons and phone numbers that make it clear you want smartphone users to call your business. (It’s also worth your time to run A/B tests on your CTA placement, colors, and copy.)
3) Facebook ads targeting: Aim for users who call
Facebook provides extremely useful advanced targeting options for all of their ads. These targeting options can help you get in front of highly engaged prospects who are ready to pick up the phone. Facebook’s targeting options include:
- Location: Target audiences based on country, state, zip code, or even distance from your business. Include localized phone numbers in these campaigns to create a local image to your callers.
- Behaviors: Target people by the devices they use. This is extremely useful when creating call-centric ads for smartphone users.
- Lookalike audiences: Do you already know what your callers’ demographics look like? Find people who are similar to your current caller base by building a lookalike audience from your customer list.
- Custom audiences: Facebook also gives you the ability to target current customers by securely uploading a contact list of people you would like to reach. Upload your call log from CallRail or your CRM to target customers who you already know will pick up the phone and call.
4) Integrate call tracking with Facebook to maximize your ROI
Once you’ve started running call-centric ads on Facebook, you should be getting credit for the calls those ads are driving — that’s where call tracking comes in. Use call tracking numbers in all of your Facebook ads and landing pages to ensure you’re driving a high volume of phone calls, and to measure the success of your campaigns. Continue to optimize your Facebook ads using the data provided from CallRail, such as caller location and the ‘Calls by Landing Page’ report.
Ready to start driving more phone calls from Facebook? Check out our support article on creating tracking numbers for Facebook ads, or get more familiar with CallRail with a free 14-day trial.
The post How to drive more call conversions from Facebook ads appeared first on CallRail.
By: Bianca Buliga, Digital Marketing Manager
The SEED SPOT team is proud to present the final eight ventures being inducted into our Spring 2019 Impact Accelerator! (Meet them at our Thursday, 3/14 Kickoff Party at The Churchill by RSVPing HERE.)
Over the next eight weeks, these founders and co-founders will leverage SEED SPOT’s globally-ranked program to double down on their high-impact business model, launch a strong go-to-market strategy, assemble a winning team, and nurture relationships with potential investors. Every week, ventures will work with experienced mentors, content experts, and fellow impact-driven entrepreneurs to make tractions with their customers, competitive advantage, and growth strategy for scale. The program will culminate in a community-wide Demo Day at the Phoenix Art Museum, where each team will pitch their venture for the opportunity to win up to $15,000 in grants and other prizes.
The entrepreneurs were selected after a rigorous application process and met three main criteria – their ability to make impact, scalability of their venture idea, and demonstrated grit as an entrepreneur.
Without further ado, it is our pleasure to introduce the Phoenix startup community to the newest cohort of entrepreneurs being initiated into the SEED SPOT family:
Safe Mode, Inc.
Founded by Chris Curley, Safe Mode, Inc. is a nonprofit focused on educating the community about internet safety. Started by professionals in the field, Safe Mode, Inc. is dedicated to providing education and awareness to the community about how to address dangers facing children online.
Co-founded by Matt Holgate, Carlos Castellanos, and Jeff Ward, BioForce Medical is developing a device to isolate circulating tumor cells from blood samples. The isolated cells can be used for early cancer screening as well as treatment monitoring.
Street Sense Solutions
Co-founded by Kate Gentry and Erin Cochran, Street Sense Solutions seeks to educate and inform community members about the complexities, daily struggles, and systemic barriers of individuals and families experiencing homelessness in Phoenix.
Co-founded by Shruti Gurundanti and Mayank Mishra, televëda is combating the social isolation that affects over 50 million American adults. Their mission is to lower isolation and improve the quality of life of adults by providing live and live streamed fitness classes.
Heal Me Fit
Founded by Raven McNeal, Heal Me Fit helps people discover their inner ability to train, exercise and track their journey to healing your mind, body and soul in and beyond the physical therapy and chiropractic care community.
GLIMPSE, A New Perspective
Co-founded by Emeka Ukaga and Ethan Turner, GLIMPSE is a suite of applications that helps charities and social change organizations make data-driven decisions through their immersive technology that connects charities and donors.
Founded by Linda Foss, LRF Enterprises is a company aimed high at developing superior baby products such as BoogieBulb that offer quality, safety, and affordability to drive consumer demand in national/international markets.
Dext Technologies USA
Founded by David Nkansah, Dext Technologies makes and deploys innovative and affordable tools to bring hands-on science education to children. They create unique ways to make science simple, fun and engaging to the child.
Curious to learn more about these ventures and support their growth?
Come out to a Venture Thursday and Demo Day. Venture Thursdays are open to the community to provide feedback and connections to the eight ventures on their road to Demo Day. Mark your calendars and RSVP Today:
- Thursday, March 28th: Venture Thursday at Hera Hub Phoenix (RSVP HERE)
- Thursday, April 11th: Venture Thursday at Silicon Valley Bank (RSVP HERE)
- Thursday, April 25th: Venture Thursday at Galvanize (RSVP HERE)
- Thursday, May 9th: Demo Day at the Phoenix Art Museum (RSVP HERE)
Related articles from SEED SPOT:
The post Meet the 8 Ventures in Our Spring 2019 PHX Impact Accelerator appeared first on SEED SPOT.
Your channel sales are looking good—but they could always be better. If you’re looking for ways to boost your sales, look no further than your partner relationship management (PRM) software. By effectively leveraging your PRM system, you and your partners can work together to accelerate your channel sales and ultimately drive revenue for your organization. The question is, how do you make it happen?
Modern PRM software is designed to streamline communication and collaboration, essentially making it much easier for you and your partners to work together to achieve your business goals. When used correctly, your solution should improve both your partner’s business and your own. That said, the right PRM software will take it a step further by helping your partners turn their sales prospects into customers.
Modern PRM software is designed to streamline communication and collaboration, essentially making it much easier for you and your partners to work together to achieve your business goals.
Here are four ways that you help your partners accelerate sales using PRM software:
1. Give your partners a way to stay organized.
One of the ways you can boost channel sales with your PRM software is to help your partners stay organized. By ensuring that your partners can prioritize specific deals and prospects, you will help streamline the sales process and make it easier for your partners to close deals. PRM software helps centralize all of your content and training materials in one place, making it much easier for your partners to quickly access what they need.
2. Equip your partners with the knowledge they need.
Because your partners are separated from your company and products, they likely don’t have the same expert knowledge as you and your team members. That’s why it’s imperative that you equip your partners with the right product information and training materials. This way, you can ensure they’re always knowledgeable and kept up-to-date on the products they’re selling for your company. Make sure the materials you provide are both informative and engaging because this will encourage your partners to view and share the content on your PRM tool.
3. Provide a variety of shareable content.
To engage your partners and help them increase channel sales, it’s crucial that you provide a variety of shareable content—such as white papers, e-books, articles, infographics, case studies, webinars, and videos—on your PRM software. By posting the right content at the right time, you and your partners can build a solid pipeline and drive increased sales.
A survey by the Content Marketing Institute found that 50 percent of respondents said e-books, white papers, and case studies were among the most successful types of content at their organization. In some cases, co-branding these materials is a great way to help your partners personalize their content and make it more engaging for their prospects. As part of your content strategy, you should also develop target personas and then segment your content to reach those individuals. This will help drive engagement and ensure your content is relevant to the people it reaches.
4. Pay attention to metrics.
Real-time analytics are one of the best things about modern PRM software because they can be used to help inform your content strategy moving forward. You should keep track of the different tasks and assets in your PRM system to see what’s working and what’s not. Doing so will enable you not only to better leverage your top-performing content, but also to tweak the content that’s not resonating with your partners. Make it a point to check your analytics frequently and use your findings to make smarter, data-driven decisions regarding your channel content.
By leveraging a comprehensive PRM solution and following these guidelines, you and your partners can collaborate more efficiently and drive increased channel sales. Download the Allbound Partner Success Kit to gain the expert resources and insight that you need to supercharge your channel and take your sales to the next level.
The post 4 Ways You and Your Partners Can Accelerate Your Channel Sales appeared first on Partner Relationship Management Software (PRM).
I joined CallRail in 2014 as a customer support specialist. On my first day, I was a bundle of nerves and excitement as I sat down at my new desk. I was finally working downtown at a promising startup, but I had no experience in the tech world. How was this ex-salon manager going to teach people to track marketing campaigns if I’d never done so myself?
Despite feeling completely out of place, I hunkered down in technical support and learned everything I could about CallRail. And after a year on the frontline with Michelle McCurdy, I transitioned into a new role as a ‘help writer’ for CallRail.
I started writing articles for CallRail’s Help Center and blog because I wanted to build a reputation with customers and team members as a knowledgeable source. After talking to customers in support for a year, I knew what people liked and disliked about our app, and I was determined to join the product team and share our users’ feedback. I started writing every support document I could think of and made small development requests to update content in our application.
Growing into this role wasn’t always a comfortable experience, and I often felt like the dumbest person in the room. Deep down, though, I knew I was a writer, and I held onto the affirmation that my skillset was valuable every time I invited myself to the table.
TL;DR: It worked. In March of 2016, I hired my first employee, and the UX content team was born. Here are the lessons I’ve learned along the way, as our team has grown to six full-time employees in just three years.
Be patient with others (and yourself)
Fun fact: Our UX content team is comprised of exactly zero people with a UX writing background. We have ex-journalists, freelancers, content marketers, and PR specialists, but no one who exclusively wrote help docs or content for software interfaces. Teaching new employees the ropes and helping them adjust to their new role requires patience, understanding, and a desire to meet people halfway.
One of the first challenges I encountered was how to shape our team’s mindset about creating informative content — almost everyone I’ve hired had prior experience writing flashy and eye-catching articles to attract readers. At times it felt counterintuitive to strip that personality out of their work, but we had to keep an eye towards our mission of providing the right information at the right time. Our users need help completing tasks, and although it’s fun to inject our personalities into our writing, we have to be sure that our voice doesn’t distract from the goal of providing transparent and helpful information.
Solving problems and creating content for users with a range of skills absolutely takes patience. You have to be patient with the feedback you receive, and patient with the length of time it takes to write something meaningful. When your team sees you approach challenges with patience, it shows them they can be thoughtful with their craft as well.
Hire the right people, no matter how long it takes
As our team grows, it’s extremely important to hire the right people. We’ve carefully built an ecosystem of support and curiosity, and this environment is only possible because we actively foster this type of collaboration.
Hiring the right people also means hiring different kinds of people: If my team came from backgrounds and experiences just like mine, we wouldn’t be able to solve unique problems or build processes that scale. Each time we hire someone, we return to our onboarding process and make adjustments so that they know they can be successful in this role.
When interviewing candidates, we want to understand what makes a person feel valued and where their passions lie. We want to know how people nerd out, and how they approach challenges. Listening to people talk about how they tackle tasks is one of the best ways to understand if they’re the right fit for your team.
Express your opinions at the right time
One lesson I hold onto from my college editing class is that “there are a million ways to say one thing.” When reviewing my team’s work, I remind myself that just because I would have written it differently doesn’t mean what they wrote is wrong. Of course, there are times we have to tweak our words to be as clear as possible, but if the message is true and helpful, then they’ve accomplished their goal.
Expressing my opinions at the right time also helps build trust between myself and my team. If I red-pen their work to death or correct them every time a thought enters my head, how likely are they to think I’m supportive? The last thing I’d want is for someone to feel anxious about sharing their work with me because they’d fear arbitrary criticism. There is always a time and a place for feedback, and respecting that guideline helps my team feel confident and safe when asking for my advice.
Share your excitement and your passion
For companies as big as CallRail, incorporating content strategy on the UX team isn’t as common as you might think. I often find that when I talk to people at other companies, they’re surprised by how well-embedded we are in the product design process.
I truly believe our UX Content team has grown the way it has because each of us shares our excitement about this discipline with one another. One of the first things I give new employees is a spreadsheet with hundreds of resources on UX writing and content strategy. We’re constantly sharing articles with one another, talking about other companies and their approach to content, and brainstorming new resources to create.
Sharing and growing with your team shows them they can take ownership in the decisions they make. And, if you’re as lucky as I am, you’ll be rewarded with a team that is hungry for knowledge. You’ll watch them branch out into other areas of user experience and grow in their careers. They’ll build relationships with other teams across the company, and they’ll feel empowered to advocate for themselves and their decisions.
Building the UX content team at CallRail was a completely new experience for me, and I’m still learning how to be a better manager for my team. On days when things aren’t sunshine and butterflies, my team of five reminds me why it’s important to show up as their support system. I’m their biggest fan, and I truly believe that they’re mine as well.
Interested in learning more about the company culture here at CallRail and joining our fast-growing team? We’re always hiring!
The post How I scaled our UX Content team from the ground up appeared first on CallRail.
On Sunday, the Atlanta Journal-Constitution — our local newspaper — released its annual list of the best workplaces in Atlanta. We made the list for the third straight year!
CallRail was one of 4,300 companies asked to participate in the contest, and was one of 150 companies to be selected to the final list. We’re one of the 55 “midsize” companies saluted, with 154 employees at the time of entry (last November).
This is CallRail’s first time in the “midsize” category, though we’ve placed in the “small companies” category for the last two years.
The AJC explained how the contest was set up and the logic behind the surveys: “Employees across the metro Atlanta responded to print and online solicitations that started in September. To determine the top places to work, Energage — a Philadelphia-based human resources consulting company — surveyed 256 metro area companies. Throughout those companies, more than 55,000 employees participated.”
“Those workers were asked to use the seven-point Likert scale. Each statement was tested to ensure a high correlation with how Atlanta employees rate their workplaces. This was calculated by the employee on a scale of zero to 99.”
Over the last year, we’ve invested heavily in the CallRail workplace experience. We refined our core values to be more actionable and memorable. We created a full-time position to focus on building a positive, rewarding company culture. We launched a Culture Ambassadors Board to ensure that we were receiving broad input from across the organization. We piloted new leadership and one-on-one mentorship programs. And we established a new goal-setting structure, helping all employees to see how their individual daily efforts contribute to larger, company-wide goals.
CallRail remains proactive with these efforts, with big plans to bring on many more new employees in 2019 and beyond. And our goal is for each of them to have the same, award-winning workplace experience that we’re enjoying today.
Want to join our fast-growing team? We’re hiring: Check out the available openings on our careers page.
The post CallRail named to AJC ‘Top Workplaces’ list for third straight year appeared first on CallRail.