No Comments Traditional marketing in local magazines used to be the #1 advertising channel for home remodeling businesses. Compared to magazine ads, online marketing is affordable, track able, and, in most cases you pay for performance and not per ad. It is clear that online marketing is the most cost effective and productive way to spend your marketing dollars. In this article, you will learn how to drive traffic to your optimized website, generate new clients, and turn your home remodeling website into a sales machine. 1) Generate More Potential Client Visits With Google AdWords Since many of your competitors are using the same search terms as you are using, a paid ad will outperform the free internet marketing available to all to ensure you are getting traffic from your website. Google AdWords are paid advertising campaigns that will place your business before any of the #1 industry leader which appear on an organic search result page. If you want to stand out from your competitors, this is a proven traffic builder for home remodelers and similar businesses within very competitive markets. Typically, you will find 5 listings on top of the search results page, and 5 at the bottom. Ads appear in an auction-based order before the organic search (SEO) as shown in this example: Here is how the auction works. Just like in any market, the price is driven by supply and demand. If more people are willing to pay for a search term like “home remodeling San Diego” the value,…
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