Webinar Q&A: Rallying Around Today’s Customer
January 30th, 2016 // Matt Hensler Q: If you have a large channel of resellers, how do you provide them with authentic content and avoid having them run into each other in the market? A: Start by making sure YOUR content is authentic. If it is, that authenticity will transcend your partner’s use of the content when they distribute it with customers and prospects. Over time you’ll want to expand your partner program, through MDF or co-op marketing programs, to work individually with partners and help them leverage your content uniquely for their organization and sales region. Q: Some partners are interested in having information about certain products or features that aren’t necessary for others. How do you avoid dividing up relevant information without it being someone’s full time job? A: Well, going along with the idea of personas that has been covered throughout the discussion. Just as with customers, you should build out personas for the different partner types you have in your ecosystem. Based on those personas, you can start to group and segment your partners and then align your content to the unique needs of those partner segments. In the Allbound system, managing access to content is as simple as selecting the group you want to see the content from a select list when the content gets uploaded. It doesn’t have to be time consuming at all. Q: How do you focus on delivering authentic content when you need to get past a gatekeeper? A: That is…
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Weekend Reads: Year of Yes, Keep the Change & THINK
Need a little inspiration? Love a good book? Sit back, relax and cozy up on the couch with some Weekend Reads. For far too long, you’ve been holding back. Opportunities have presented themselves, and you’ve passed on them. Some days you feel like you’re in a ten-foot-deep rut. In Shonda Rhimes’ book Year of Yes you’ll see how to get out. Television writer and actor Rhimes writes that saying “yes” is a good thing, even if it’s scary. She said yes to those who inspired her. She said yes to compliments. She even said yes to learning how to appropriately say “no.” Get inspired and enjoy a good read with Rhimes’ book available for purchase here. Find a penny, pick it up. Do youths even know this phrase? What’s the deal with a lousy penny, anyhow? Harley J. Spiller makes it his hobby to know, and in Keep the Change, he’ll tell you. The first copper pennies, produced in 1792, couldn’t be deposited in a bank because they weren’t declared legal tender until 1862. Still, making cents made sense: pennies were traded for and used by slaves, and when Abraham Lincoln died, mourners turned “Indianhead” coins into souvenirs. Abe’s portrait on the penny proved to be even more popular: between 1909 and 2012, nearly 500 billion pennies were minted, although many people now jeer at the mere presence of a one-cent coin. Did you know that banks sometimes literally throw money away? Yep, and you’ll learn why (and more!) in Keep the Change. Purchase it…
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- Published in Canal Partners News, News
How Changes to LinkedIn Groups Impact Ad and Sponsored Update Targeting
Change is inevitable. Anyone who has used social media for any length of time knows that statement to be very true. So when LinkedIn announced changes to LinkedIn Groups in late 2015, it didn’t come as an incredible surprise to the platform’s estimated 400 million users, and even went unnoticed by many. LinkedIn has rolled out a few additional changes to groups already this year, but in essence all of the changes are aimed at providing a more engaging, less spammy experience for group users. For example, group conversations now won’t be visible to non-members on the group’s home page and the promotions tab has been eliminated from every group. Group conversations can now also include photos and you have the ability to tag other group members when you want them to join in on the conversation. Sounds great, right? Well, yes and no. While overall this new set of LinkedIn Groups features seems to be a step in a positive direction, there is one change that poses a problem for both LinkedIn members and those that advertise on the site. Group owners now have the option to make a group Standard or Unlisted. Standard Groups can be found by anyone searching LinkedIn, while Unlisted Groups are not searchable and only the group owner can invite others to join. These screen shots show how you will see the two types of groups for those you are a member of already: This means that Unlisted Groups are now much harder to…
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- Published in ClickDimensions, News
Click Tricks: The Current Event Field
A ClickDimensions customer recently asked about making a series of confirmation email templates for people who sign up for a particular event. They wanted individuals to be sent an auto responder email personalized with information about an event once they completed the registration form. Event registration services that are integrated with ClickDimensions (for example, GoToWebinar or Eventbrite) typically have their own confirmation emails for specific events. However, if you wanted to create an event manually within CRM, you don’t have a way to reference these events in email templates using personalization. You would have to create custom fields for every event that you create and personalize the template that way, but that would make the management of the entity records more and more taxing as new events came along in the future. You would have a long list of expired event fields unless you deleted every custom field once the event is over. But no worries, I’ve found a solution: the Current Event field. This field will update on a Contact or Lead record with their most recent event registration, making it easy to personalize with the current event that an individual will be attending. First, you will need to create a custom field called “Current Event.” To do this, go to a Contact or Lead and select Form. This will open the Form Editor which allows you to add or edit fields displayed on the record. We are going to be adding our new Current Event field, so you…
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- Published in ClickDimensions, News
WebPT Staff Spotlight on Erin Hinson
articleNov 20, 2015 WebPT Staff Spotlight on Tim Moore He talks with a thick Louisiana accent, loves the smooth sound of New Orleans jazz, and makes a mean shrimp creole. But while Tim Moore is Cajun through and through, his infectious laugh and genuine smile make him anything but ragin’—well, unless the Saints or the Tigers are losing. A self-described family man, Tim—a native of the Bayou State—grew up playing the trumpet (he even played in the LSU band), attending the annual New Orleans Jazz Fest, … Read More
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Noise canceling, music pumping earphones that shape to your ears – CES 2016
Co-written with Tishin Donkersley Over-the-ear. On-the-ear. In-the-ear. Which music listening method is ideal for your ears? At CES 2016 we saw some awesome wireless, noise-cancelling, and high-res audio earphones that delivered optimal sound quality at affordable prices. HUSH ear buds HUSH ear buds were developed by a 23-year-old college student out of the need to get some sleep and block out snoring roommates and dorm hallway parties. Co-founder Daniel Lee and his team set out to build HUSH, wireless ear buds that blends noise-masking tech with soothing sounds to help users get some Zzz’s. The ear buds are paired with a smartphone where the user can choose between soothing sounds such as the ocean or rainfall, notification filters so you don’t miss an emergency call, and even a HUSH tracker in case you lose a bud. The company said the ear buds emit “a fraction of the radiation that normal Bluetooth headsets emit during a single phone call by storing audio files on the earplugs and playing them back locally.” Each set comes with a selection of tips, a storing case that doubles as a charging case. HUSH ear buds are available for $150.00. We caught up with Daniel at 2016 CES ShowStoppers, watch our interview and demo of the product. Image via KANOA KANOA earphones KANOA earphones deliver the best music and athletic experience on the market today. Through dynamic audio technology and audio transparency, KANOA earphones provide seamless wireless listening via any Bluetooth-enabled device. Perfect sound coupled with comfy ear buds…
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- Published in Canal Partners News, News
Blown away by XFire Audio’s new speakers
With product names like the Decimator and Devastator, XFire Audio, a Gilbert-based high-end car audio company, guarantees you’ll be blown away by their new line of speakers they released at CES 2016. We caught up with co-founder Jacco Kaper who showed us the new and improved XFR-D subwoofers, 3-way speaker line and the new upgraded XFR2000.4 amplifier. The new XFR Decimator subwoofers are available in 10″, 12″ and 15″ and feature: XFIRE exclusive Duraframe cast chassis XFIRE Secure-Seal gasket Quad-Core Conex spider assembly Direct Coil Cooling technology Precision Linear Drive surround They also showcase their new high-end speakers system: a 3-way speaker with Kevlar cones with a 3″ 2-way component system with a Kevlar cone midrange and 25mm Ringradiator tweeter + 6.5″ Kevlar cone midbass system. Price range $800-900 for the set. (shown in video) In addition, they have an upgraded XFR2000.4 Class-D 4-channel amplifier features a complete redesigned active cross-over section. The new cross-over can be adjusted from 20Hz to 5kHz and features High Pass, Low Pass and Band Pass/Subsonic filter options (shown in video). The company also announced their line designed to be released for the BMW The first system has complete 3-way components with 10” midrange speaker and tweeter and the 8” woofers to be mounted under the seats. The other is a 10” co-axle driver geared towards the Mini Cooper with the tweeter in the center point of the midrange. Read all our coverage of XFire Audio here. Read all our coverage of CES 2016
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- Published in Canal Partners News, News
Banking on the Customer Experience: Financial Institution Onboarding with ClickDimensions and Dynamics CRM
You never get a second chance to make a good first impression on new customers. The onboarding process is a critical part of the customer experience, and for financial institutions, a well-implemented onboarding process for new account holders can improve engagement and ultimately the lifetime value of the relationship. Fortunately, using the combined powers of Dynamics CRM and ClickDimensions, the onboarding process can be made easier and more effective. The Campaign Automation feature in ClickDimensions allows you to create an automated welcome email campaign for new customers, while also sending more targeted messages to these customers based on their interactions with the initial emails in the campaign. Let’s take a closer look at the process: Email Creation ClickDimensions gives you a choice of different email editors for creating and sending eye-catching and effective email campaigns. Since it’s our most popular option, we will use the Drag and Drop email editor in our example here. An email welcome message after an account is opened is a common first step in the onboarding process for financial institutions. The ClickDimensions Drag and Drop email editor allows you to create this email with no HTML coding required by simply picking a layout and adding your institution’s logo, colors, text and links. You can also personalize the email using fields in CRM, like the customer’s first name or perhaps the name of the branch where they opened their account. Here’s our example welcome email, created in the ClickDimensions Drag and Drop editor: In addition to…
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- Published in ClickDimensions, News
How to Create an Employee Recognition Program that Works
articleJan 13, 2016 5 Common Performance Review Methods In her Founder Letter this month, Dr. Heidi Jannenga talked about reviewing work performance and providing feedback to the staff in your rehab therapy clinic, stressing the importance of creating consistent and fair performance reviews. While rounds of applause and pats on the back are great, they can’t compete with detailed and data-based evaluations. But if you’ve never provided your staff with formal performance reviews, you may not know your options for doing so. To give you … Read More
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Pure Flix, the Netflix of faith-based entertainment, partners with Universal Pictures
With Netflix reporting close to 45 million US subscribers, 450 hours of original programming, with plans to launch over 600 hours of new content in 2016 in the 2015 shareholders report, tech companies are finding new ways to draw viewers to their platform. Scottsdale-based Pure Flix, an on-demand, faith-based entertainment and distribution company, is using their online niche platform to attract viewers who are looking for quality content with a spiritual message. In 2005, Pure Flix co-founder Michael Scott, left his photography career in the entertainment and media world to build an online platform that blends film and quality faith-based content. “It always came back to, how can I take my media side and combine it with my faith,” he said. In 2011, Scott started ramping up Pure Flix as the shift for on-demand entertainment accelerated, more consumers starting cutting the chord, and he recognized that larger population of “people are hungry for the faith-based type of content.” In response, the company began to produce theatrical movies for their platform. Today, Pure Flix has over 3,000 titles, have streamed over 500,000 hours of content, have 5 million page view per month, are producing five films per year, and acquiring as many movies and distributing them world-wide. Scott said the platform currently offers drama, comedy, kids and action films and TV that have a “faith-based message in them.” In the future, he said they plan to add music videos, and spiritual growth and short-form content. The company’s recent successful theatrical releases include God’s Not Dead, which grossed $61M,…
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- Published in Canal Partners News, News