Get ClickDimensions certified! We will be hosting two certification boot camps in Australia this September:
This boot camp training will cover everything you need to know to pass the ClickDimensions Certification exam. At the end of the day, attendees will receive access to the online exam to take at their convenience. The training will start at 9:00am and run through 5:00pm local time.
The session will include the following courses:
- ClickDimensions 101: Email Marketing
- ClickDimensions 201: Web Analytics
- ClickDimensions 301: Deployment & Configuration
- Live Q&A
- Certification Exam (taken online on your time)
The advanced training and certification is perfect for partners or administrators who want to gain an in-depth understanding of ClickDimensions and earn a valuable professional credential. If you’ve thought about getting ClickDimensions certified, this is the perfect opportunity to complete all courses in one day.
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Word to the Wise recently published a blog post on the topic of “list churn”—when a significant percentage of email addresses are abandoned each year (30% on some counts). In the post, Word to the Wise lists five key points to remember when managing subscriber data:
- Email addresses are not permanent.
- Subscriber data degrades if you don’t actively manage it.
- Deliverability depends on data quality.
- Maintaining data is easier than trying to clean data.
- Using list cleaning services will remove hard bounces, but won’t address “stealth” churn (when an email address is abandoned, rather than cancelled), which can still affect deliverability.
Below I cover how ClickDimensions can be used to address each of these points.
1. Email Addresses Are Not Permanent
When you first attempt to send an email to an address that does not exist, ClickDimensions logs an email event as “invalid recipient.” ClickDimensions blocks this email address on our side to prevent repeat send attempts. This prevents the address from generating additional, sender reputation-damaging hard bounces. Any additional attempts to send to this address will result in the generation of an excluded email record along with the email send that included the invalid recipient. This excluded email record’s reason field will say “blocked,” indicating that the recipient was excluded because they were blocked by ClickDimensions.
You’ll want to remove these invalid email addresses from your CRM so they do not impact your deliverability statistics. To identify every contact that contains an invalid email address, all you need to do is run an advanced find for contacts that have an associated email event where the type equals “invalid recipient.” You can also run this same advanced find on leads and accounts.
If you have updated a contact’s email address since the time that this “invalid recipient” email event pulled through, you may have an up-to-date email address for this person. If you are cleaning up your contact’s email addresses periodically, it is a good idea to add a custom “email updated” field to your contact. This can automatically update (via workflow) to the date when the contact’s email field was updated. You can also modify the invalid recipient advanced find to include a condition to check the “email updated” field and set a date that is on or after the last day that you cleaned up your email addresses.
2. Subscriber Data Degrades If You Don’t Actively Manage It
Offering your customers opportunities to provide their most up-to-date information is an important part of managing your subscriber data and combating list churn. With ClickDimensions, you can incorporate this into your marketing emails by including links to subscription pages and/or profile management forms. There is also an option to submit an alternate email address to have a backup in the event that their default address becomes invalid.
If a customer’s email address becomes invalid, you may still be able to get an updated address from them. By creating a profile management form and embedding it onto your website, anyone who visits your website and fills out the form will be submitting an email address (as long as the form includes a required email field). Someone who switches email addresses can submit their new address to you via your website.
3. Deliverability Depends On Data Quality
Your delivery statistics depend on the quality of subscriber data that you possess. If your marketing lists are full of invalid email addresses, your statistics will reflect this as a high number of bounces or a high number of excluded emails. Whenever an email bounces, ClickDimensions records an email event for this specific bounce. There are nineteen different bounce event types, outlined here.
ClickDimensions also records the full bounce message that is returned by the receiving server that bounced the email. This bounce message gives you the information that you need to understand why the email bounced and usually some steps you can take to prevent your emails from bouncing again in the future. ClickDimensions records the bounce message in the email event’s “message” field.
Most often, this will be a numerical bounce code accompanied by a generic message such as “5.0.0 Mailbox disabled, not accepting messages.” Sometimes this message will contain instructions specific to the domain you were sending mail to, perhaps even the email address of the admin so you can contact them and request that your sending domain be whitelisted! Over time, addressing bounces in this way can result in an overall increase in your deliverability.
4. Maintaining Data Is Easier than Trying To Clean Data
If you never let your data get bad in the first place, it’s much easier to keep the quality up. ClickDimensions forms and subscription pages are key to maintaining your subscriber data. You can include them in emails, embed them on your website, or combine this with a nurture program to do a more focused push for the customer to verify and update the information that you have on file.
For a nurture program, let’s say you want to automatically send an email to each contact every six months, encouraging that contact to verify the information you have on file for them and provide any new information, if applicable. In this example, we will send the first of these “subscription maintenance” emails six months after the day that they first signed up for your newsletter. The process could work like this:
- The contact goes to your website and fills out a profile management form that you have created. This allows people to subscribe to your newsletter while providing you with some basic personal information.
- The contact submits the form and is added to the newsletter marketing list associated with a “subscription maintenance” nurture program—thus running this contact through the nurture program.
- The nurture program is set to wait 6 months, send the “subscription maintenance” email, and then run a CRM workflow.
- The CRM workflow run by the nurture program removes the contact from the newsletter marketing list (this removes the contact from the nurture) and then immediately adds that contact back into the same newsletter marketing list. This sends the contact back through the nurture program from the beginning.
That’s how you set up a recurring nurture program to encourage a customer to keep their subscriber data current! While this process will not be able to send an email to the contact if their address becomes invalid, regular check-ins like this can keep you on the customer’s mind. If the customer happens to log back into a previously abandoned email account and see your “subscription maintenance” email, they might just update their information!
5. Using List Cleaning Services Will Remove Hard Bounces, But Won’t Address “Stealth” Churn
This is a reminder that even though you have successfully delivered an email, this does not guarantee that the recipient ever checks that specific inbox. In fact, it is a good practice to trim down your marketing lists by identifying inactive subscribers, making a targeted attempt to re-engage them, and, if they do not re-engage, removing them from your marketing lists entirely.
That concludes our discussion of how ClickDimensions fits in with Word to the Wise’s five key points to remember when formulating a subscriber data management plan. Happy marketing!
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Please join us in welcoming Marissa Clontz to the ClickDimensions team as a Marketing Success Manager. Marissa attended the University of South Carolina-Upstate (USC Upstate) where she earned a degree in business management. She also played on the school’s Division 1 women’s golf team. Before ecstatically joining ClickDimensions, Marissa was a product specialist for a manufacturing company. In her spare time she enjoys trying new foods, playing golf, and finding fun activities.
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ClickDimensions landing pages are simple, yet effective entities that help keep your marketing plans running smoothly. The purpose of a landing page is to hold a form, survey, or subscription management page, or act as a sort of confirmation page if a visitor submits one of these web content records. A well-designed landing page can make all the difference between a confused or distracted potential customer and a prospect that’s happily on-track for being qualified. Here are four qualities that successful landing pages made by ClickDimensions should exhibit to hold an effective role in your marketing plan.
1. “Make it simple, but significant.” – Don Draper
Your landing page has a very specific job—it’s designed to act as an extension of your web site, not a fully-loaded web page. Adding too many additional elements or features to a landing page can be confusing or distracting to the visitor. The visitor is on this landing page for a reason, and we don’t want them to leave too soon! Make the design of your page simple and to the point. ClickDimensions offers two types of landing page editors – the block editor and the freestyle editor. You can customize your landing pages to incorporate code, analytics, and other embedded content. Design your landing pages with the visitor in mind.
2. Choose For the User
A common landing page setup would present the visitor with a menu of options and let the visitor decide how they want to proceed. However, this can easily become a confusing or convoluted experience. Sometimes, the best option is to present the visitor with one choice. Direct the visitor to a specific landing page based on where they are coming from, or simplify the options on the landing page. Try to organize different campaigns that point visitors to customized landing pages. Read our post about changing the hidden form field value to reflect the parameter of the PPC link from where they came.
3. Explain What Your Organization Does
You can tell visitors to “register now” and fill out a form—this is different from a call-to-action. Be sure to indicate what the visitor is registering for though and what they can expect when they submit the form, survey, or subscription management page. Presume that these visitors know the absolute minimum about your organization; explain what you do, and why you’re the best choice for the visitor. Do not confuse this with explaining everything that your organization does, so be specific and direct.
4. Ensure Everything Works
This is a reminder to test your landing page with the visitor in mind. View and test your landing page in different browsers, different devices, and even different networks. Make sure that all of your links direct the visitor accordingly. Keep the following questions in mind when testing your landing page:
- Does the auto response email send once the visitor fills out the landing page?
- Do other actions run correctly after the visitor submits their information?
- Does it look accurate?
- Does the data come into CRM correctly?
- Are the landing pages and web content records correct and uniform no matter what browser is in use?
Try to anticipate the visitor experience as best as you can. If you’re in the process of preparing your ClickDimensions landing pages, keep these four qualities in mind. They are sure to give your visitors a great browsing experience and keep their interest!
Written by Molly Lambeth, ClickDimensions Marketing Success Manager
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Please join us in welcoming Pia Trivedi to the ClickDimensions team as a HR/Accounting Assistant. Pia graduated from Kennesaw State University with double majors in accounting and finance. She enjoys accounting and previously worked for a small CPA firm. In her spare time, Pia enjoys knitting hats and scarves and reading nonfiction books on history. Her interests also include learning new languages and art.
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No matter where you are in your medical career, you’re very aware of the possibility of failing medical school. We compiled this article based on the observations of a career counselor for struggling and failing medical students, and what we found may surprise you. Read on to find out how to succeed in medical school… [read more]
The post How to Succeed in Medical School — The Ultimate Guide appeared first on Picmonic.
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ClickDimensions is happy to welcome James Varn as a Sales Development Representative. James graduate from the University of Mississippi with a degree in English and Business. Before coming to ClickDimensions, James worked in Panama, Central America implementing the go-live process of a new WMS. When he has free time, he likes to play wiffleball in the front yard, watch the Braves, and watch re-runs of Seinfeld and the Office. He couldn’t be more excited to join the ClickDimensions team and looks forward to growing as a professional within Click.
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ClickDimensions is excited to welcome Sam Rankin to the team as a Sales Development Representative. Sam’s full name is Samuel Boyce Rankin Jr., and he was born and raised in Charlotte, NC. Sam recently graduated from the University of South Carolina where he received a degree in Hospitality, Retail, and Sport Management. He’s excited to be starting his career in sales with Click Dimensions, as this is one of his first jobs since graduating college. Sam enjoys playing sports, like golf, basketball, and tennis with friends.
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Is your email marketing feeling a little stale? Not sure what to send? Check out these tips on how you can refresh your email marketing strategy.
1. Make Some Changes
Revive your subject lines: Steer clear of spammy words like “free” or “% off”, and try to keep it short but insightful. Many of your customers will be opening your email on their smartphones and subject lines greater than
Change the template: If you’re still using an old design, think about updating your template. Change the color scheme, fonts, etc. A change of scenery may be what you need to catch your reader’s attention.
Change the layout: If you’re not ready to completely change your template, consider a change in the layout instead. You can still keep the same fonts and colors but change where the image is located. If you’re using a two column set up, try using the body + sidebar layout instead.
Update your call to action: If you’re using hyperlinked text to get your readers’ attention, try using a button instead. Both get the job done, but a button provides a cleaner look. You can now drag and drop images into the image manager—drop the button image on the image manager, add it to your template, and link it to a form, landing page, survey, blog, or wherever you want to direct your readers to.
Social Media: If you have a social media presence, be sure to add the social sharing buttons to your template as well. Click on this link for more information on how to add social sharing buttons to your emails.
2. Review Your Content
Voice: Stay true to your readers and speak in their language using the voice of your business. There’s a difference between selling to parents versus selling farming equipment. Use your voice!
Relevant: Keep your content relevant. Your readers signed up for your emails for a reason, so don’t stray too far from the subject of your content. Your readers should know the kind of emails and frequency of emails to expect from you. Make use of Subscription Management to allow your readers to pick and choose the kind of emails they want from you.
Concise: Keep your emails short, sweet, and to the point. If you have more to say, use your call to actions to lead them to your website. No one wants to open an email that reads more like homework.
3. Only Send Worthwhile Emails
If you’re tired of repeating the same content, send something new!
- Weekly/Monthly digest (hint: use our RSS-to-Email feature!)
- Last Minute Reminders
4. Know the Rules
Email regulations vary by country. Be sure to read up on anti-spam laws not just for your country but for any countries where you are marketing. Look at the Spam Assassin rules generated from the test email. If you’re not familiar with a rule, go to Spam Assassin to search for the rule or enter the rule name in a search engine. Remember that a spam score of 3.0 or lower will yield better results.
5. Present Multiple Opportunities to Gather Email Addresses
This means knowing how to grow your marketing lists. Offer incentives that your recipients can access or download by filling out a registration form—free ebooks, discounts, coupons, white papers, contests etc. Fire up your social networks to ask your followers to register on your Subscription lists. Offer email registration/sign-ups for live events. Get in the habit of keeping your marketing lists relevant. This gives you a more accurate perspective of your email statistics and keeps your deliverability high due to less bounces. You’ll actively avoid spam traps along the way.
6. Test. Test. Test.
Test your email before you send, and test any changes. If you’re using dynamic content, the best way to witness your email’s behaviour is to actually send your email. Use Split Testing to see how well your readers respond to these new changes. Inbox Preview lets you see what your emails will look like to your recipients.
Written by Louella Lugo, ClickDimensions Marketing Success Manager
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ClickDimensions develops the ClickDimensions and Automational branded online marketing automation solutions that include email marketing, web intelligence, lead scoring, campaign tracking, web forms/surveys, social discovery, relationship management and more.
Role Overview and Responsibilities
The ClickDimensions Digital Marketing Strategist role is a ‘hands on’ position encompassing a variety of online advertising, marketing, and lead generation projects. Primary responsibilities would be to build, optimize and manage paid search accounts (Google AdWords, Bing Ads, etc.), website tracking platforms (Google Analytics), and digital lead generation campaigns. Specifically, the Digital Marketing Strategist will:
- Manage paid search accounts (Google AdWords, Bing Ad Center, Facebook, LinkedIn and Twitter) with an emphasis on finding the right strategies to drive conversions and sales.
- Use SEO and webmaster tools to directly implement, as well as educate the web design team, optimal changes for better organic search placement.
- Provide data-driven feedback using a variety of analytical tools (including Google Analytics) regarding implementation of ad campaigns and landing pages.
- Create A/B tests to compare and evaluate different website, advertising, and lead generation strategies.
- Conduct monthly paid search reporting to demonstrate successes and challenges with metrics including ROI of campaigns, account spending, CPC and more.
- Identify actionable insights and trends from campaign metrics, ensuring all digital media programs are running effectively and efficiently.
- Work closely with marketing and sales leadership to develop a strong pipeline of new prospects through online advertising and lead generation.
- Stay up-to-date with the latest changes in PPC/SEO best practices and new technologies.
- Write effective and engaging call to action PPC ad copy.
- Ensure that messages are supportive of and consistent with the company’s brand and marketing strategy.
The ideal candidate is a highly motivated, focused, and data-driven individual with a clear mindset of the best way to channel potential customers from initial search to conversion/purchase using the latest digital marketing techniques. The Digital Marketing Strategist should possess the following skills:
- 3+ years of managing PPC accounts including, but not limited to, Google AdWords and Bing Ads.
- 2+ years of search engine optimization (SEO) experience.
- Deep understanding of Google Analytics, A/B testing, and data analysis.
- MS Office: intermediate/advanced knowledge of Excel including an understanding of pivot tables, and a working knowledge of Word, PowerPoint, and Outlook.
- Certification in Google AdWords (or another PPC platform) is a plus.
- Experience with email marketing, marketing automation, and WordPress (or other CMS) is helpful.
- Ability to learn new software quickly.
- Strong organization skills and an attention to detail.
- Self-motivated and able to work in a dynamic environment on a wide variety of projects.
- Reliable, dependable and flexible to meet the needs of ever-changing campaign goals, budgets, and timelines.
Digital Marketing Strategist candidates may be asked to complete a technical assessment to evaluate their ability to learn a new technology.
Location and Reporting
The Digital Marketing Strategist will work in the ClickDimensions office at One Dunwoody Park, Dunwoody GA 30338. The position will report to the Director of Marketing.
Instructions for Application
Interested candidates must submit a personal cover letter/message with their profile/resume. Please outline why this job is a good fit for you and reference previous relevant experience. Candidates who do not submit a personal cover letter/message will not be considered.
The Digital Marketing Strategist is a salaried position.
Interested candidates should send a resume and ClickDimensions-specific cover letter to firstname.lastname@example.org
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