ClickDimensions has a variety of ways to test your emails including the Inbox Preview and Email Send Test, but cautious marketers may want to run their email through another test before sending. Mail Tester runs a Spam Assassin test (like we do) as well as checking your SPF record and sender reputation all in one go.
To start, just send your email to the email address given in the tree house, then click “then check your score”. In this example, I set up an Email Send, added the email address here in the Test Email Address field, saved, and clicked “Test”. Doing this gives me our built in test, a copy of the message to my inbox, and Mail Tester’s evaluation all at once.
Once I sent the message, I clicked “then check your score” on the Mail Tester home page I had opened.
We got a great score! To dig deeper into the particulars of the email, just expand each box. Here’s what we got in each category.
This is fairly basic, but I could expand this to check the HTML version as received as well as the text version of the email.
Next is the Spam Assassin test. Here’s where you can check your SPF record. We always recommend setting up an SPF record so that your customers’ inboxes know you’re allowing ClickDimensions to send emails on your behalf. You can set up your SPF record following these instructions.
The only comment here is we do not have a DMARC record set up for this email. This is something we could consider doing in the future, but according to the test, everything else is set up correctly and it shouldn’t effect deliverability.
HTML code authenticator: this is where we lost our half a point. We didn’t add an alt attribute to every image in our email. (Valid HTML requires an alt attribute set for each image for accessibility and other reasons.) This is very easy to go back and fix, so we’ll tweak this before we send out our final mailing.
Next, we’re checked against various blacklists and we are not listed in any of them.
Finally, all links are checked to make sure they are valid and formatted properly. We didn’t have any broken links, and with that the check is complete. Our total score was 9.5/10, so we could feel confident about sending this email out now (after a check with our inbox to make sure the design is correct). Even still, we’ll add that missing alt attribute to give our message as much validation as possible when it goes out.
Written by Courtney Smith, ClickDimensions Marketing Success Manager.
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When was the last time you received an email from a company and thought, “Wow, this is stunning,” as you looked over the entire contents of the email, and followed the links that were provided? Anthropologie, the bohemian-chic retailer for predominantly women’s clothing, accessories, home wares, and gifts, has found an effective voice when it comes to email marketing and content strategy. Here are some examples of what they’re doing, and how you can achieve the same approach using ClickDimensions tools:
- Visuals grab you and invite you to read further – Anthropologie has been successful at finding its brand’s voice, and this is exemplified through the visuals. Anthropologie’s emails use beautiful and romantic photographs arranged in somewhat scrapbook style. You don’t feel as if you’re reading an email, it’s more like you’re reading a magazine or a lookbook. Their graphics are thoughtful and unique, and it’s easy to transition from the email they sent you to their website.
How can you achieve this? Explore the four different types of email template designers ClickDimensions has to offer. There are designers available for all skill levels – if you’re a beginner, we recommend starting off with the Drag and Drop editor; if you’re comfortable with code we recommend the Custom HTML or Freestyle editors. Use our email template designers to create something visually stunning!
- Their social strategy is strong – No email from Anthropologie is complete without links to get the message out beyond the context of their emails. All of their respective social media sites are also perfectly coordinated with their website and their email campaigns. This gives the brand a stronger voice and gives viewers a more cohesive browsing experience.
ClickDimensions incorporates social statistics and tools is multiple ways. You can include social links within your email templates and track the activity they receive. The Drag and Drop editor allows you to include social links that make it easy for recipients to share your message on their social networking sites. You can create and include your own social links within the Block Editor, Freestyle Editor, and Custom HTML Editor too.
- Value Messaging – Anthropologie advertises what they sell, but it’s presented in a way that keeps the email recipient reading. For example, if they are selling women’s jewelry, they include beautiful pictures and ideas on how to style these pieces. There’s a certain “whimsy” to their aesthetic, and they own it and use it to promote their products. The true lesson here is, embrace your brand and find its unique voice – and let the customers be a part of what makes it so special.
Using split testing when you execute an Email Send is a great way to determine which marketing strategy or content is more effective. With ClickDimensions, you can set up split tests and view the click heat map report to see where your recipients’ are more inclined to interact with your email.
These are just a few great email marketing practices to try, especially when you’re building your brand’s awareness. We hope you’ll be inspired to try some of these tools for yourself and let ClickDimensions help pave the way to successful marketing!
Written by Molly Lambeth, ClickDimensions Marketing Success Manager
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More and More Students Turning to Picmonic’s Audiovisual Learning System for Improved Educational Outcomes
Picmonic shows significant growth in the medicine and nursing markets as member base more than doubles
FOR IMMEDIATE RELEASE
Phoenix, Ariz. (February 25, 2015) – Picmonic Inc, The Visual Learning Community that empowers people to create, share and explore highly effective, audiovisual study cards featuring pictorial mnemonics called “Picmonics” — announced today it’s continued growth and momentum in the medicine and nursing market as more and more students are looking to audiovisual learning platforms to improve their educational outcomes.
“We’re seeing significant growth from students that are frustrated with dry, textbook studying and need more effective resources. Picmonic for Medicine members doubled last year, resulting in 126% year over year revenue growth in 2014.” stated Ron Robertson, CEO & cofounder of Picmonic. “Our success is not only shown in medicine but we’ve gained the attention of nursing students with over 30,000 signups for our new Picmonic for Nursing product.”
To support continued user growth and the needs of the modern student, the Company developed an array of features and improvements. In July, Picmonic launched Version 2 of its Learning System, which focused on improving its platform in three core areas: architectural upgrades, study enhancements and increased speed. In November, they also launched a shared playlist feature where members can create and share playlists, collaboratively.
During 2014, Picmonic raised $1.25 million and won the 2014 Spring Arizona Innovation Challenge competition which awards qualified, innovative start-ups and early stage companies capital to grow their business in Arizona. As a result, Picmonic was awarded a $250,000 grant.
Picmonic more than doubled it’s size by hiring 22 new employees in 2014, including Mike Ray, formerly of WebPT, as its CTO and Heather Dunn as its VP of Marketing from rSmart. The team expansion also included four technology developers, nine product creators, four marketing and three administrative positions.
“Last year was a strong year for Picmonic and we are already carrying that momentum into 2015 with the successful launch of Picmonic for Nursing and our first iOS mobile app.” said Adeel Yang, President and co-founder of Picmonic. “We are launching our iPad app shortly, so our students can learn on the go with Picmonic. ”
Picmonic Inc, brings the power of social visual platforms to learning. Picmonic gives every student the power to create an engaging and personalized learning experience, while building a connected and collaborative learning community through the use of highly effective audiovisual study cards, called “pictorial mnemonics” or Picmonics.
Picmonic Media Contact:
The post More and More Students Turning to Picmonic’s Audiovisual Learning System for Improved Educational Outcomes appeared first on Picmonic.
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Company deepens strategic bench in advance of the release of its upcoming small business offering, Automational.[View release on PRWeb]
ATLANTA, GA, 10 March 2015 – ClickDimensions is pleased to welcome Jim Armstrong and Wain Kellum to its board of directors. In addition to joining the board, both Mr. Armstrong and Mr. Kellum have increased their existing equity positions in the company.
Jim Armstrong is the former CEO and chairman of the board of JDA Software Group, Inc., which he founded in Canada in 1978, took public in 1996 and sold in 2012. Additionally, Armstrong has made successful investments in a number of software technology firms. He leads Canal Partners, a private equity group that made an initial investment in ClickDimensions in late 2011.
Following a successful tenure as president of Vonage Business Solutions, Wain Kellum currently serves as Strategic Advisor – Business Services for the company. Kellum was CEO of Vocalocity, which was acquired by Vonage in late 2013. Under his leadership, Vocalocity grew from $8M in annualized recurring revenue to over $100M and continues to grow 50% year over year. Vocalocity is the sixth company Kellum has led to rapid growth and a successful outcome.
“ClickDimensions finds itself in a rare and enviable position strategically,” said Armstrong. “Their core ClickDimensions business is generating enough cash to maintain its leadership position profitably while also funding an entirely new business [Automational] whose market potential is tremendous.”
“Jim and I are extremely optimistic about ClickDimensions’ ability to grow their core ClickDimensions business while also succeeding with their new Automational product,” said Kellum. “Automational brings combined CRM and marketing automation to small businesses. We plan to help the company get Automational to market successfully.”
“I am extremely proud that ClickDimensions has grown annual revenue 376%, 132% and 85% for the last three years respectively,” said ClickDimensions Founder and Chief Executive Officer John Gravely. “Having Jim and Wain actively engaged in the business as board members is an ideal scenario for us as we expand our product line. Wain knows well the challenges of selling into the small business market, and Jim is a master of helping companies think through strategic possibilities.”
ClickDimensions will also nearly double the size of its Atlanta office this quarter in anticipation of over 50% personnel growth by year’s end. The company, which now has offices in Atlanta, Tel Aviv and Fargo, is also adding support and services resources in Greenville, South Carolina. In 2014, ClickDimensions was named the 21st fastest growing company in the area by the Atlanta Business Chronicle.
ClickDimensions marketing automation for Microsoft Dynamics CRM empowers marketers to generate and qualify high quality leads while providing sales the ability to prioritize the best leads and opportunities. Providing email marketing, web tracking, lead scoring, nurture marketing, social discovery, campaign tracking and web forms and surveys, ClickDimensions allows organizations to discover who is interested in their products, quantify their level of interest and take the appropriate actions. For more information about ClickDimensions, visit www.clickdimensions.com or blog.clickdimensions.com, follow on Twitter at twitter.com/clickdimensions or email firstname.lastname@example.org.
About Automational (a ClickDimensions company)
Automational is the all-in-one marketing, sales and automation solution built especially for small business. Automational is the easiest way to automate your marketing, streamline your sales and delight your customers. Automational’s online solution and mobile apps combine features previously only available across a variety of systems including marketing automation, customer relationship management (CRM), email marketing, web form lead capture, web visitor tracking and more. Freeing up small businesses from the challenge of acquiring, integrating, and maintaining multiple sales and marketing information systems enables them to better focus on their core mission of satisfying customers. Automational provides all the sales and marketing features small businesses need in an easy to use, ‘all-in-one’ solution. For more information visit http://automational.com/ or follow on Twitter at https://twitter.com/automational.
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Do you have a live form or survey that’s out of date? If so, you probably want to prevent new Posted Form records from being created. Instead of just deleting your form, try hiding the submit button and modifying the text to let them know that the form is no longer valid. That way, your form won’t create any new Posted Form records and your clients are well informed on what they missed.
This is also a great way for you to promote other relevant content, just in case any clients happen to access that form.
In the Code Editor, go to the “CSS” section and add “display:none;” under “Submit button style”
Add an HTML component and add this code under the “Source”
Written by Louella Lugo, ClickDimensions Marketing Success Manager
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We’ve updated our 25 free trial Picmonics for Medicine and included an option to select any additional 3 Picmonics that are applicable to your studies today!
Check out our updated 25 Free Trial Cards by click on this playlist!
You are now able to select 3 Picmonics that are applicable to your studies today! This gives you an opportunity to tailor your trial experience to use Picmonic in action! When you sign up for a trial account, you automatically receive 25 trial Picmonics that are selected to show you the diverse content that Picmonic covers. Now you can select 3 Picmonics that are specifically relevant to what you are studying today. Here’s how it works.
Once you sign up for Picmonic, you will be asked to select what you are currently studying. Based on your answer you will be sent directly to the most relevant example from one of the 25 Picmonics in your trial set.
Once you have a general understanding of how to walk through a Picmonic, you will head to the Library.
The Library contains all the Picmonic’s you currently have access to, if you have not purchased the Library will include your 25 FREE Picmonics. Now you’re asking, How do I access the 3 additional Picmonics that I get to pick?
…go to the Marketplace. The Marketplace is where you will select your 3 additional Picmonics or Subscribe to the full Learning System.
To select your 3 additional Picmonics, first search through the Marketplace to find Picmonics that are in you current area of study. You can do this by searching for them by specific names or narrowing down by categories and scrolling through.
Once you have selected the Picmonic that you would like to add as your one of 3 free additional Picmonics Click the “ADD TO TRIAL” button. The light box will pop up and you will need to select “ADD TO TRIAL”.
Once the Picmonic has been successfully added to your Library, you can begin learning immediately or X out and continue searching for 2 more Picmonics to add to your FREE Trial.
These Free Trial Picmonics will never expire, and you will never be charged for them. So check them out- you have nothing to lose!
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ClickDimensions is excited to welcome Sarina Gill to our sales team as a Sales Development Representative. Sarina is a New York native who recently received her Bachelors from the University of Georgia. Much of her prior work experience has been in customer service, but she is excited to be starting her career in sales with ClickDimensions. Her interests include college football, fashion, and fitness.
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Not too long ago, the thought of a small company moving its business systems to the cloud was novel. Cloud technology was reserved for larger organizations with IT teams, according to many business owners. But what a difference just a few years makes.
Now, businesses of all sizes are actively improving operations with cloud-based CRM tools, email systems and certainly business phone systems. The mystery and apprehension toward cloud solutions has not only dissipated, these tools now represent competitive advantages for savvy businesses.
In a recent interview, Pie Shop owner and Vonage customer Mims Bledsoe discussed why she moved to a hosted business VoIP phone system: “Technology is generally moving toward the cloud, which basically means being able to access it from anywhere,” she said. “You don’t have to be sitting at your office desk. As long as you have an Internet connection, you can connect to the things you use most … so putting your phone system on the cloud makes just as much sense as having email.”
Ms. Bledsoe’s simple description underscores how comfortable small business owners have become with cloud systems. In fact, she relishes the conveniences the Vonage system provides her business. She logs on to the online Admin Portal to adjust call settings or to change voicemail settings remotely. She uses the Vonage Business Mobile app when she’s on the go. And she likes that when she makes calls from her home office, the system reflects her business identity on caller ID.
While these are go-to features for her business, they’re also great examples of a key benefit of cloud hosting – the ability to access the phone system from anywhere, on any device. For many businesses, this is the most liberating and enabling aspect of a cloud-hosted system like Vonage’s.
Businesses are also liberated by the lower cost. The Vonage system, for example, saves businesses at least 30 percent over traditional providers,* which also has a lot to do with cloud hosting. You see, the system’s PBX – the nerve center where call routing is accomplished and call features are enabled – is hosted in the reliable Vonage Cloud instead of in the business’s server closet. Therefore, there is no expensive equipment to maintain, and no need for annual service contracts or technician visits. The system is managed virtually, allowing much more control for the business.
Learn why businesses of all sizes benefit by moving their business phone to the cloud. Speak to a Vonage representative about the easy switch to the Vonage Cloud, 1-877-862-2562.
Success Story Video: See how a thriving bakery makes the most of the Vonage business phone system, even when they’re away from the shop.
The post Why ‘Your Phone in the Cloud’ is the Right Fit for Business appeared first on Vonage Business Solutions.
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In the face of serious winter storms, business owners are first concerned for the safety and well-being of their commuting employees. Many are also thinking of possible lost work days if employees are unable to make it into the office – and resulting lost revenue when inbound calls go unanswered.
For countless companies, the business phone system is the lifeline to customers. Particularly with most traditional phone systems, if you can’t get into the office, you simply can’t receive incoming calls. At that moment, the prospects of lost productivity and lost sales are very real; it’s a situation many businesses simply cannot control.
Why You Should “Never Miss a Call”
It’s often during the toughest conditions that business owners realize the advantage of hosted VoIP phone systems. When the system is hosted in the cloud and connected through the Internet, as the Vonage system is, you can access your full phone system wherever you are – and never miss a call!
What you can do right now. If you can’t make it to the office, the next step is easy with the Vonage system. Simply log into your password-protected online User Portal, choose one of the “Never Miss a Call” features, and direct your office calls to ring on your cell phone or other phone. You can even access the User Portal from your cell phone. Or, your company’s administrator can adjust settings for anyone in the company using the system’s Admin Portal. Either way, it’s fast and easy.
What is Never Miss a Call, and what are my options? Never Miss a Call is a suite of features that help you stay fully connected to the phone system when you’re away from the office. Feature options you can select from the online portal include:
- Call Forwarding: Redirect calls to your mobile or other phone.
- Enable Simultaneous Ring: Have your cell phone or other phone ring as soon as a call comes in.
- Enable Follow Me: Forward calls to multiple numbers that will ring in a designated sequence.
- Send Calls to Voicemail: Securely check your messages from anywhere, including online.
Just choose the Never Miss a Call feature you prefer, and truly, you won’t miss a call. It’s just that simple.
What About Lost Power or Internet?
If you do make it into the office, only to discover lost power or Internet – you’re still fine if you’ve configured our Call Continuity service. This patent-pending service ensures calls are rerouted to your cell phone or other phone in the event of lost power or Internet.
IMPORTANT: While Call Continuity can be vital in the event of an emergency, it must be configured in advance on the Admin Portal to take effect. Customers are advised take the easy steps to configure and activate the service immediately.
Another Easy Way to Keep Connected
As many employees do the day before an expected extreme weather event – they take their IP desk phones home. Since the cloud-hosted Vonage system is “plug and play,” users can take their office phones home, plug into high-speed Internet, and have the same phone system access they have back at the office.
Whether it’s a debilitating winter storm or hurricane conditions that keep your team away from the office, the good news is that you don’t have to miss calls. It’s the beauty of having a reliable hosted VoIP phone system.
Success Story Video: See how one customer “found a better way” with the Vonage system following a debilitating winter storm.
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ClickDimensions contains a survey tool that allows users to gather data from their customers and have the data record in CRM. Some ClickDimensions customers use surveys to ask their customers to provide feedback on interactions they have had with a particular user in a sales or support context. This is certainly no problem if there is only one user on which they are gathering feedback, but what if there are several? There are a couple different ways to easily handle recording and sorting feedback surveys for multiple users:
Clone Your Survey
The first option is to make copies of your feedback survey for each relevant user by cloning your initial survey. For this option, all you will need to do is press the “clone” button at the top of your survey web content record…
…then rename the cloned survey to reflect which user it applies to.
This option is pretty quick and easy to set up, and since each user has their own survey, you can use ClickDimension’s built-in survey report to easy see a breakdown of how each user is performing.
Use Parameters and Custom Views
If you would prefer to have one general feedback survey that all users send out, you can attribute the various posted surveys to the appropriate users by adding parameters to the survey URL.
In this scenario, you can add the appropriate user’s name as a parameter, for example, ?user=Rhys, to the end of the survey URL prior to sending it out, then use that as a basis to set up custom posted survey views for each user.
Whenever a survey is accessed, a survey-type page view will be generated in your CRM to denote that. The survey URL with the parameter will not be stored on the posted survey record itself, but it will be on the corresponding page view record.
Below is the search criteria needed to set up a custom view based on the name parameter added to the survey link:
If you choose to pursue this option, you will need to be sure to not delete any of the survey-type page views from your CRM, because doing so will remove posted surveys from your custom view. Also, since you are using the same survey for every user, all of their feedback would be aggregated together in the ClickDimensions survey report. If you want to see a report on a specific user, you will need to set up your own CRM report.
Written by Rhys Saraceni, ClickDimensions Marketing Success Manager
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